Creative Brand Communications


April 13, 2012


‘Recorded circa 1991, Cleese uses scientific research to describe what creativity is … and what creativity isn’t. He starts by telling us, creativity is not a talent. It has nothing to do with IQ. It is a way of doing things, a way of being — which means that creativity can be learned. The rest he explains in 37 thought-filled minutes.’

via: Open Culture


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