September 24, 2013
That Tuesday Thing [No.8].
A weekly scoop-up of things from our inboxes and social media feeds..
► Apple has retained its title as the coolest brand in Britain, an annual survey reveals this week. Run by the Centre for Brand Analysis and now in its 12th year, the CoolBrands list, chosen by members of the public and a “council of influencers.” Full results here.
► If you need any further proof that the newspaper industry is looking to the internet to find a future > The Mirror have explained their new editorial Manifesto in cat GIFs.
► Handy list of Fonts used by Metal Bands
► Downton Abbey lords it over rivals with more than 9.5 million viewers (via Media Guardian)
► Some people will do just about anything to get their hands on Grand Theft Auto V. Two teenagers in New York, pretended to be police officers to get to the front of a queue and purchase a copy of the new title by Rockstar Games. According to a police source, Abdel Sayed flashed a fake badge before telling members of the public queuing at Staten Island Mall: ‘I’m with the NYPD.’ – full story at Metro
► Top 20 Hidden iOS 7 Features That You Likely Don’t Know About zite.to/18LX7U6
► Maslow’s hierarchy of tweets (via @samir)
► Vine Of The Week. Burberry at London Fashion Week. (1,784 Vine likes, 820 revines, 1,297 retweets). h/t @brandsonvine
► Commercial Breaks Aren’t Twitter Breaks. Nielsen SocialGuide report says only 30 percent of TV tweets are sent in ad time. By Ad Week.
► Awkward newspaper apology of the week
► A Venn Diagram Of Facebook Status Annoyance. When writing a Facebook update for your page bear this in mind (more excellent tips here)
► Viral Of The Week. True Move, the Thai mobile operator, tops this week’s chart with an emotional ad that has been shared 701,396 times in the past seven days. [via]
► Urban Outfitters uses fans’ social pics to sell clothes – Marketing
► Military scientists use Yelp and Digg to test viral marketing skills. it seems like everybody wants to know the secret to making things go viral. Even the military wants to know how to make things go viral, and one research team says they’ve figured it out. [via Gizmodo]
► Luke Lewis, editor of BuzzFeed UK, on translating the US phenomenon to the UK market, popularising listicles and why the team will be working more with PRs.
► Tesco yesterday took its biggest step yet into digital commerce and content: the company launched Hudl, an own-brand, seven-inch-screened Android (Jellybean) tablet priced at £119. Read the press release here.
► Christmas begins in October! 49% of marketers will launch a Christmas campaign before Halloween po.st/UWDXae
► Awesome Guitar Store in Southampton (via @Brilliant_Ads)
► Coca-Cola apologises after bilingual promotion goes awry with ‘You Retard’ printed on a bottle cap. Coca-Cola said it has been printing one random French word and one random English word on the inside of each Vitamin Water lid.
► How The FTSE 100 Use Twitter. Battenhall has published a new report on how the FTSE 100 uses Twitter and other social media. Highlights of the report include:
- 12 companies in the FTSE 100 do not have a Twitter account at all
- Only 27 companies that are on Twitter have verified Twitter accounts. The rest are unverified by Twitter
- 8 of the 88 companies on Twitter have never tweeted
- 18 of those that are on Twitter have not tweeted in the last month, 4 of those have not tweeted for 6 months
- Only 29 companies have more than 10,000 followers
- 20 companies have fewer than 1,000 followers
- 6 companies have fewer than 100 followers
► Archie McPhee has created Giant Lobster Claws, red latex mittens that look like claws of a cooked lobster. Buy them here.
► Mother gets revenge on daughter by selling her One Direction tickets on eBay ow.ly/2A3QAZ
► Disney’s Dollars explained. [via]
► uKip’s PR people had a busy week.
► No nonsense street marketing [via]
► A new tablet cushion called Goron, which was shown at the 2013 Tokyo Game Show, could be perfect for the teenager who can’t be bothered to get out of bed [via Metro ]
► And the winner of worst possible choice of font on a poster EVER is…the unfortunate bi-product of Pepsi’s partnership with Japanese clothing company A Bathing Ape’s line AAPE. [via @thepoke]
► Someone attached a Go-Pro to an eagle
► Online auction site ScreenBid will be auctioning off props from AMC’s Breaking Bad starting on September 29th (the same day the final episode airs). Items include Walter White’s briefs, Hector “Tio” Salamanca’s bell and blown-up wheelchair, fry batter buckets from Pollos Hermanos, Jesse Pinkman’s hazmat suit, and lots more. – via Laughing Squid
► Something to smile about? Internet star Grumpy Cat lands Friskies cat food deal http://t.co/baO88rH6Vk
► Giant GTA V billboard
► Mexican artist Pedro Reyes recently constructed a series of working, mechanized instruments from dismantled guns, giving the weapons new life with music. [via Daily What]
► How iPhone users see the new model. [via]
Next generation of iPhone should be Star Wars themed…
► Legit wisdom and parenting advice from Louis CK on mobile phone
► We love: BatDad. Creative and fun way to parent kids!
► What happens when Walter White meets Mario [via Mashable]
► Genius! Beyonce’s song ‘Irreplaceable’ used to ease congestion in Welsh school corridor..To the left, to the left [via Metro]
► 21 daily struggles of people who work in advertising [via Buzzfeed]
► What if cartoon characters were brand ambassadors? [via Design Taxi]
► Claire Danes won the coveted Outstanding Lead Actress in a Drama Series award for the second year running but her best moment had to be this brilliant photobomb…
… Kevin Spacey reacting to having a camera shoved in his face was also a highlight…
…Then there’s Breaking Bad’s Hank (Dean Norris) on the dance floor at the after party!
► Festina, a Swiss watch company, are selling their waterproof watches in bags of water [via Geek Nation]
► Miley Cyrus is a hot news topic at the moment. But this parody of her infamous Wrecking Ball video takes viral content to a new level of absurdity (No hedgehogs were harmed in the making of this video)
► Finally, an American artist has re-imagined celebrities as normal people