Taylor Herring Partners with Performics to launch Cite:d, an End-to-End GEO Solution for AI-Search.

• Taylor Herring partners with Performics, the performance marketing arm of Publicis Groupe, to launch Cite:d, a joint GEO offering blending data insight with creative newsroom intelligence in the UK
• The end-to-end AI search solution pinpoints high-impact areas and translates insights into high-authority creative campaigns that increase citation rates and boost brand share of voice and brand sentiment
• The partnership will give Taylor Herring’s Newsroom division access to data signals on more than 46 million UK consumers through Connected Identity, enabling them to create campaigns that target real consumer needs, not guesses
• Early testing with clients including easyJet and easyJet holidays shows clear improvements in visibility and sentiment across key search platforms such as ChatGPT, Google AI Mode, Meta AI and CoPilot.

Taylor Herring has announced a strategic partnership with Performics to launch Cite:d, an end-to-end Generative Engine Optimisation (GEO) offering that blends data intelligence with newsroom creativity to offer a first-of-its-kind integrated solution. 

As AI increasingly shapes consumer decisions, brands are competing to build fame and relevance within AI-driven environments. Cite:d, developed by the Newsroom at Taylor Herring with data experts at Performics, addresses this challenge by uncovering visibility gaps, activating high-authority creative across earned, owned, and social channels, and measuring impact to deliver clear, actionable insights. 

The new framework has already been stress-tested with existing clients including easyJet and easyJet holidays, generating notable improvements in search visibility across major generative platforms including ChatGPT, Meta AI, CoPilot and Google AI Mode. By unifying insight, creative strategy and performance measurement, the partnership offers one of the first truly joined-up GEO approaches within the industry.  

At the heart of the approach is a continuous cycle of insight and impact. It begins by analysing content gaps and competitor visibility to define what a brand should be famous for using data signals on more than 46 million UK consumers, then identifying the content formats and publications that most influence AI search performance. 

Those insights are transformed into authoritative editorial ideas, activated across earned, owned, and social channels, and re-scored to reveal what’s driving uplift and where opportunity remains. The result is a clear, repeatable pathway through an increasingly complex AI search landscape. 

Discussing the development of the new GEO offering, Jack Peat, Head of Newsroom at Taylor Herring, said:  “This partnership will give Taylor Herring’s Newsroom division access to tens of millions of data points across the UK, enabling our teams to develop ideas grounded in what consumers are actively searching for.  

 “This ensures campaigns are shaped by genuine audience interest, with creativity informed by real signals rather than assumption.” 

Sam Corry, CEO of Taylor Herring, commented: “Bringing together our newsroom creativity and Performics’ analytical precision creates a powerful, end-to-end GEO solution for brands designed to perform, prove impact, and deliver a competitive edge as generative search continues to evolve.” 

Philip Crothers, Managing Partner, Performance Experience, added: “Generative search rewards authority, accuracy and relevance.  

“By combining Taylor Herring’s ability to create culture-shaping stories with our performance expertise, we’re giving brands a clearer, more predictable route to building authority, influence and accelerating visibility across AI environments.” 

For further information, please see our offering in full here.