At Taylor Herring, we help brands identify and own the AI search terms they want to be famous for. Our GEO (Generative Engine Optimisation) offering ensures your brand appears with authority across AI-powered search engines and generative answer platforms, from Google Overviews to ChatGPT, Perplexity, Gemini and beyond.

Powered by the collective strength of Publicis Groupe, we’re able to pool world-class data intelligence, creative expertise and advanced AI capability. This allows us to deliver a future-facing, future-proof GEO solution that pinpoints high-impact opportunities, optimises your content inputs and drives measurable improvements in visibility, credibility and brand authority.

Our GEO products harness owned, earned and social channels to build a strong, consistent message that AI systems recognise, trust and surface in their generated outputs. By reinforcing the same authoritative story across the content sources LLMs pull from, we increase the likelihood of your brand being recommended, cited and elevated within generative search results.

What Is Generative Engine Optimisation?

Generative Engine Optimisation is the process of shaping how your brand appears within AI-generated answers – the summaries, recommendations and explanations produced by large language models. GEO goes beyond traditional SEO to influence:

• AI-generated brand recommendations

• The answers LLMs give to category or product questions

• How your brand is positioned within generative summaries

• The authority sources that generative models pull from

• Your visibility in search moments tied to consumer intent

GEO helps you guide the story AI tells about your brand.

Our GEO Model

Our GEO approach blends data-driven insight, authoritative storytelling and strategic distribution to help brands build lasting visibility in the generative search era. By uncovering the search terms that matter most to your audience, shaping credible narratives that AI systems can trust, and amplifying them across the channels these systems learn from on earned, owned and social, we ensure your brand becomes a recognised source of expertise.

Why Choose GEO with Taylor Herring?

• Built specifically for AI-powered search environments

• Supported by Publicis Groupe’s unrivalled data and AI ecosystem

• Story-first creativity engineered to influence generative engines

• Tangible, measurable outcomes tied to search behaviour

• A seamless, end-to-end model from insight to optimisation

GEO ensures your brand doesn’t just appear in search – it appears with authority, relevance and impact.

Want to Own the Search Terms That Matter?

For more detail or to start a GEO conversation, please visit our Get In Touch page.