Creative Brand Communications

Shia LaBeouf watches his oeuvre.

Love him or hate him, there are very few people in the public eye as interesting as Shia LaBeouf.

The one time children’s TV star has had a rather tumultuous journey to get to where he is today; some moments of madness, some of genius, and some, well… erm…

Shia LaBeouf.


If anyone is going to appreciate the Shia canon though, it’s the man himself.

For the past three days Shia LaBeouf has been watching every single film he has ever appeared in (29 if you’re asking) in reverse chronological order in a cinema in New York. But not confined to the normal parameters of ‘kinda weird’, he livestreamed the whole event to be enjoyed across the globe.

But, there was a catch – due to copyright issues, the films and any audio could not be streamed – just him – in silence – for 72 hours.

Shia LaBeouf.


If someone in a creative brainstorm threw this idea on to the table, there is no doubt they would be laughed out of the room. It’s absolute madness…

But people have been chronicling his reactions; from elation, to tears, to embarrassment, to sleep – and as crazy as it sounds, the whole thing was bizarrely compelling.

And the moment those final credits began to roll there was unbridled elation: He made it! And so did we.


Thanks for everything Shia. We can’t wait to see what you do next.

Shia LaBeouf.


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