Creative Brand Communications


June 4, 2013

Samsung Galaxy stage a stare-down contest in a railway station.

Punters in a Zurich railway station are challenged to use their full powers of concentration to win a Samsung Galaxy phone.

To promote the Galaxy S4’s eye-tracking feature (you can scroll on the phone without touching it) — the company installed a booth on the concourse and offered any passenger a free Galaxy S4 if they could stare at it for a full hour without getting distracted.



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