Creative Brand Communications

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February 16, 2016

Renault tracks ‘real’ views.

Ah the YouTube view. The mark of a successful campaign is often determined by that number ticking away under your latest campaign video. People nervously refresh is hoping it suddenly explodes into popularity. Some brands… ‘manufacture’ YouTube views – a well known secret. Renault, clearly taking a swipe at these “views” have come up with a way of tracking ‘legitimate’ views:

State of the art facial recognition software is installed in the new Renault Megane which, we’re told, can recognise and count ‘real views’ from people who’s heads are turned at the, admittedly attractive, car.

The video might not have generated a huge amountĀ of views itself, but created a lot of noise on social media and in the PR trade press itself.

 

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