Creative Brand Communications

Peter Andre Confirmed for MGEITF.

LONDON August 3rd, 2009 – Peter Andre and Neville Hendricks Exec Producer of Katie & Peter: The Next Chapter Stateside will be offering their insight into the making of the popular fly-on-the-wall reality series at this year’s Media Guardian Edinburgh International Television Festival which takes place August 28-30.

Can Associates TV has managed to create a successful TV franchise around celebrities Katie & Peter for ITV2. The Masterclass will look at the importance of matching the crew with the talent, the impact of being filmed 24/7 and where the franchise will go from here following the recent split.

Peter Andre made a name for himself in the Nineties as a singer-songwriter achieving eight top five singles in the UK alone, including four No. 1s. Peter’s most successful release to date came with the release of “Mysterious Girl” which sold over 2 million copies worldwide, making it the highest selling single of 1996. “Flava” and “I feel You” followed consecutively, both debuting at No. 1. Chart success soon led to major tours throughout Europe, UK, Asia and Australia. Peter’s final support tour was with Tina Turner before embarking on his own UK/European Tour living his lifelong dream.

After a break in his music career he was approached to appear on I’m a celebrity Get Me Out Of Here where he first met glamour model Jordan (aka Katie Price). The on-camera relationship not only boosted ratings for the series but reignited his music career – he re-released his breakthrough hit “Mysterious Girl” in 2004, which reached No.1.

Since then every stage of their relationship has been captured on reality TV – When Jordan Met Peter; Jordan & Peter: Laid Bare; Jordan & Peter: Marriage and Mayhem; Jordan & Peter: The Baby Diaries; Katie & Peter: The Next Chapter and Katie & Peter: The Next Chapter Stateside.

Peter is set to release his new single “Behind Closed Doors” on August 10.

Other key speakers already confirmed at MGEITF include The Chairman and Chief Executive of News Corporation, Europe and Asia, James Murdoch; Gerhard Zeiler, CEO of RTL Group; the BBC’s RTS award-winning Business Editor Robert Peston; Peter Fincham, Director of Television, ITV; Ofcom’s Ed Richards; Ashley Highfield, MD and VP, Consumer and Online, Microsoft UK; ITV stars Ant and Dec; The Wire creator, David Simon and actor Ross Kemp.

To view the full programme visit

Press Enquiries: Taylor Herring PR 0208 206 5151


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