August 13, 2009
Katie Price Launches Production Company.
LONDON, Wednesday 12th August 2009: Katie Price has launched her own independent production company with former ITV Studios Talent Executive Mark Wagman. Pricey Media has been set up to develop, produce and co-produce new shows and formats.
The announcement comes as the company lands its first co-production with ITV Studios; a 6 x 60 min reality series for ITV2.
What Katie Did Next will feature the model, mother and business woman and viewers will see how she coped during the aftermath of her marriage breakdown and as she prepares for single life with her children. The cameras follow Katie as she holds a birthday party for the children for the first time on her own, shoots a calendar in Ibiza, launches her new No.1 bestselling novel ‘Sapphire’, travels to LA and is a bridesmaid at her best friends’ – Gary and Phil’s – wedding.
The series was commissioned by Claire Zolkwer, ITV’s Commissioning Editor Entertainment. What Katie Did Next is executive produced by Jo Scarratt for ITV Studios and Mark Wagman for Pricey Media. Series Producer is Lizi Wootton.
Pricey Media plans to work with leading producers on developing Katie’s career across a number of genres and is already in discussions on a number of new projects.
Pricey Media Co-founder Mark Wagman said: “Katie is a huge personality and I’m delighted that with the formation of Pricey Media we can look to broaden her broadcast career both here with ITV and internationally.”
Zai Bennett, ITV’s Director of Digital Channels and Acquisitions said: “We’re delighted to be continuing our relationship with Katie Price and her new production company, Pricey Media. Katie has been a high profile star on ITV2 for several years and we’re looking forward to working with her and Mark Wagman on a range of different shows and formats in their exciting new venture. Mark has a long history of dealing with top flight talent and we’re sure that he and Katie’s exciting new venture will be a huge success.”
Katie Price, added: “It’s great to start Pricey Media by co-producing my new reality series ‘What Katie Did Next…’. I’m really excited to be getting more involved with new shows and formats for next year – so bring it on Pricey!”
As well as a highly successful television and modeling career, Katie is also a publishing phenomenon with sales of her books now at 2.5 million. She also has a number of successful endorsements including her KP Equestrian range.
Notes To Editors:
Pricey Media has been created by Katie Price and Mark Wagman, former ITV Studios Talent Executive who oversaw talent across a range of ITV’s Entertainment output.
Recently set-up THEWAGMANGROUP is a Talent Consultancy firm that is currently working across a range of talent-led shows for 2009 including The Royal Variety Performance, Piers Morgan’s Life Stories, An Audience With…, as well as a number of shows for FIVE, and WATCH in late 2009 (yet to be announced). Prior to arriving at ITV, Mark Wagman was Head of Entertainment at Cactus Televison, part of the ALL3MEDIA Group and other credits include Richard & Judy and The BIG Breakfast for Channel 4.
Pricey Media Press Contact: James Herring, Taylor Herring PR 0208 206 5151