April 4, 2013
Pesto Pioneers Sacla’ Hire Taylor Herring For Branded Content Brief.
Campaign Launches With Supermarket Opera
Premium Italian food producer Sacla’ have appointed Taylor Herring as Consumer PR agency and branded content producer.
Taylor Herring’s remit will be to grow the brand’s profile by amplifying exposure across social media outlets with creative content and executing news generation across mainstream consumer media.
The agency are working on a national student-focused initiative for the autumn and developing a campaign to mark the 150th anniversary of pesto this Summer.
This week Taylor Herring kicked-off activity by staging a hidden camera opera production in a busy, central London supermarket and filmed the event for release on Sacla’s own channels and YouTube.
Shoppers at the John Lewis Oxford Street Foodhall from Waitrose were surprised and delighted to find themselves emerged in the experience as five secret opera singers disguised as casual shoppers and supermarket staff broke into song.
Taylor Herring hired Us London to direct the ‘Shopera’ that was produced by Nice and Polite.
Pesto pioneers Sacla’ have in recent years diversified their products, launching a chilled range, antipasti and pasta and 2013 is set to see the variety of products increase.
Sacla’ has firmly established itself within the food press as a supplier of premium Italian products and specialist press will continue to be handled by Panache PR.
Taylor Herring produce creative content for a range of high profile clients including Paddy Power, Tesco-owned blinkbox, Red Stripe lager, UKTV, Gaucho Group and Red Bull.