March 8, 2016
People in Stockholm are sprinting for a new pair of Reeboks.
Last weekend in Stockholm, Reebok put up an outdoor digital ad unit with a built-in speed cam and tracking technology to measure pedestrians’ pace.
Anyone who successfully ran past the ad faster than 10.5 miles per hour) unlocked a brand new pair of ZPump 2.0 shoes.
Forbes’ Will Burns concludes; ” To me, the real beauty of this idea is that, whether it was live at the event or secondarily via the film above, Reebok found a way to capture people – real people – going to great lengths to get Reebok shoes. That’s powerful.”