Creative Brand Communications

Men in Black 4: The Safety Defenders.

It seems bizarre airline safety videos are all the rage these days…we’ve noticed this before.

And frequent high-flyer in the comedy safety video race, Air New Zealand, have raised the airline stakes again with their latest safety video… putting one of the best teams in sport,  the All Blacks, into the role of the secret sci-fi organisation, the Men In Black.

Dan Carter (l) and Richie McCaw (r) as Men In Black

Normally, we see these fearsome rugby guys destroying all before them on the rugby pitch, but now they’re taking on the roles of ‘Safety Defenders’ a la the hit film of the 90’s and 00’s.

Carter (l) and McCaw (r) in the more familiar surroundings of performing the Haka pre-match

The video is set to Will Smith’s iconic song from the films… naturally.

Images (c) Wales Online/3News

Video (c) Air New Zealand


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