Creative Brand Communications

KitKat tell us to take a YouTube Break.

KitKat has teamed up with YouTube for their new ‘celebrate the breakers break’ campaign devised by JWT.


The campaign sees KitKat replace its famous logo with a range of 72 other types of ‘breaks’ which will feature on over 400 limited editions of the chocolate bar.


According to Marketing Magazine, “Others include ‘me time break’ and ‘sporty break’.

“As part of the campaign, Google is also encouraging users to search for “KitKat YouTube my break” through the voice activation on their android phone to find trending videos.”

… Chocolate anyone?

Images © KitKat


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