Creative Brand Communications


March 16, 2015

Keep Hunger Locked up ‘til Punch.

If you haven’t seen any of the media attention surrounding Jeremy Clarkson’s latest ‘fracas’, then you must have been living in a cave for the past week.

Thankfully, it didn’t go unnoticed by chocolate bar giant, Snickers who sent the embattled Top Gear presenter a whole box of nutty chocolaty goodness in an extension of their ‘You’re not you when you’re hungry’ campaign.


The revelation that ‘Jezza’ allegedly punched a producer from the long-running BBC show when denied a steak after a long day of filming isn’t a million miles from Snickers’ long running TV campaign, which sees chocolate dispensed to hungry folk who are exhibiting some serious diva behaviour due to their need for a feed.

The reactive stunt is a great bit of PR with over 4,700 retweets, but it does make you wonder whether maybe a Snickers could have saved the day…


Latest Articles