June 24, 2010
Katie Price to take centre stage on LIVING.
Pricey Media Strikes Major Production and Talent Deal with Virgin Media Television
LONDON, Thursday 24th June 2020; Independent production company Pricey Media has signed a multi-million pound production deal with Virgin Media Television in a landmark two-year contract that will see tabloid star Katie Price join multichannel superbrand LIVING on an exclusive basis, after her current deal with ITV ends in November.
The deal includes a long-running observational documentary series, a factual entertainment series, a factual formatted series and a number of pilots for both LIVING and Bravo. It will make Pricey Media the largest independent producer of content for VMtv.
Katie herself will feature and star in an exclusive ob-doc series, which picks up the journey from the highly successful What Katie Did Next, and is expected to air in 2011. On ITV2 the show has attracted impressive audiences of up 1.8 million and 8% (3m viewers across a week) making it consistently one the most watched programmes on multichannel television, beating Channel 4, Five and BBC2 in its slot on a number of occasions.
Pricey Media will expand Katie’s TV career into new genres and will develop a brand new factual entertainment format for LIVING, fronted by the star, which is confirmed for an initial run of 6 x 60 , also in 2011.
Virgin Media Television have also announced that Pricey Media will produce two additional broadcast pilots for factual and entertainment series across LIVING and Bravo, involving and developing new on-air talent, as well as producing exclusive new digital content for VMtv’s online and mobile platforms.
Pricey Media Joint Managing Directors Mark Wagman and Jane Robinson commented “Viewers continue to be fascinated by Katie Price, and we are delighted that this new deal offers the perfect springboard to evolve her television career as well as grow and develop our media business in partnership with VMtv who have given Pricey Media the creative freedom and scope to develop some really exciting new projects for their channels.”
Claudia Rosencrantz, VMtv’s Director of Television said “I’ve always loved and admired Katie as she has always combined her beauty with her very good brain, and I’m thrilled to be working with her again. I am delighted to be reunited with Mark, Jane and the rest of the Pricey Media team. I know we’re going to come up with some amazing, must-see TV together.”
Mark Sammon, Head of Commissioning added “I know Katie is going to feel right at home on LIVING and I can’t wait to start working with her.”
Pricey Media was created in 2009 by Katie Price and Mark Wagman, former ITV Studios Talent Executive who oversaw talent across a range of ITV’s Entertainment output. Mark Wagman and Jane Robinson have recently merged their respective consultancy groups to create Wagman Adair, a Talent Consultancy firm that works across a range of talent led shows including The Royal Variety Performance, Piers Morgan’s Life Stories, An Audience With, Comedy Rocks with Jason Manford, The Military Awards, 71 Degrees North, Live From studio 5, Scream If You Know the Answer, Heads or Tails, Don’t Stop Believing as well as a number of clients including broadcasters and producers such as ITV, FIVE, WATCH, Virgin Media, The Shine Group, RDF, All3Media, Eyeworks, Fever Media, Rain Media and Universal Music.
Mother, wife, businesswoman, model, author, TV star, singer and icon of a generation… are just some of the ways to describe Katie Price. In a career that saw her start modelling in 1998, she has forged a path that has seen her become one of the most photographed and famous women in the UK. With a business empire that spans from television production to being one of the UK’s best selling authors, Katie is also the proud patron of both Vision and The Pituitary Foundation charities. Having raised hundreds of thousands of pounds for both, her passion knows no bounds having been personally effected and inspired by the work of both.
Virgin Media Television
Virgin Media Television (VMtv) has eight wholly-owned channels, some of the strongest entertainment brands in UK multichannel television: LIVING, LIVINGit, LIVING HD, Virgin1, Bravo, Bravo 2, Challenge and Challenge Jackpot. The portfolio spans pay and free-to-air television – reaching 26 million adult viewers each month – and has a growing presence on broadband, mobile and on-demand platforms with services such as the LIVING Player and short-form online channel Liv.
For Pricey Media contact Taylor Herring PR 020 8206 5151