Creative Brand Communications

Huawei’s ‘School of Pronunciation’.

If you’ve struggled to pronounce a foreign footballer’s names before, Huawei have created a helpful video to help you tackle this problem!

Along with football pundits, John Hartson, Ray Parlour and Nigel Winterburn, you can use the Chinese ICT company’s ‘unique’ method to learn how to say certain Arsenal footballers’ tricky surnames.

They’ve enlisted players including Koscielny and Szczesny, and even the help of Cher!


Huawei cleverly use this video to clear up any pronunciation issues of their own name (Wah-way) and bring their brand to the UK market.

Now we need to timetable some lessons for all the other football teams!

Video/Images (c) Huawei


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