Creative Brand Communications


September 26, 2014

Greggs Test Hot Dogs On New Yorkers.

NEW YORK: ‘To mark the launch its new hot dog, Greggs went to the spiritual home of the snack, New York, to see what the city’s notoriously picky residents thought of the bakery chain’s new product’ – reports Marketing.

New York is home of the hot dog – so a Tyneside version was always going to be hard to swallow – writes Chronicle Live.

‘But the newest addition to Greggs’ range went down a storm in the Big Apple.’


Greggs set up a pop-up street stall and and handed out hot dogs to New Yorkers in the ultimate taste test.


“My name is Lou, I’m a native New Yorker and I approve of this hot dog,” said one resident during the YouTube film.

Malcolm Copland, commercial director of Greggs, said: “Our product development team have been working hard to perfect the hot dog recipe. To ensure the product was 100% authentic we decided to give it the ultimate test by giving street food loving New Yorkers, who know their hot dogs better than anyone, the opportunity to be the first to taste test them. The feedback was outstanding, New Yorkers seem to love our version of the iconic on-the-go snack and we can’t wait for the UK public to have their first taste too.”

‘After a day of tasting from a limited edition Greggs street food cart in Manhattan, Greggs’ hot dog was given the New York seal of approval, paving the way for it to be sold in nearly 1,700 Greggs shops across the UK’ – writes Retail Times.


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