Creative Brand Communications

Grand Theft Auto V finds Pride.

Grand Theft Auto V’s Los Santos is near perfect in its replication of Los Angeles itself from the Playboy Mansion to its hilled streets. However, it was lacking some pride…until now. A Swedish advertising agency has put their proud heads together to create an unofficial mod for the game.

In the run up to Stockholm Pride, the group of developers have released the new mod which features LA Pride celebrations. The happy project is also a way to honour the victims of the mass shooting that occurred at LGBTQ club Pulse in Orlando last month.

We love that Los Santos’ dark streets will be graced with the colours of the rainbow.


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