Creative Brand Communications

Food and Drink PR: 007 is Britain’s Coolest Smoothie.

James Bond star Daniel Craig is Britain’s Coolest Smoothie, according to research. Over 1,000 women from across the country were asked to rate a list of British male celebrities using the following criteria – dashing good looks, charm, smooth appeal and confidence. Craig, 41, beat off stiff competition from a number of famous hunks including Jude Law, Hugh Grant and Tom Jones.


The research was commissioned by Del Monte Superfruit Smoothies who has produced a Daniel Craig replica lolly, created by a team of artists who recreated Daniel Craig’s iconic Casino Royale scene, in which he emerges from the sea in his trunks.

daniel craig lolly

Craig, who is best known for playing tough action smoothie James Bond, has starred opposite some of Hollywood’s most beautiful leading ladies including Angelina Jolie, Gwyneth Paltrow, Nicole Kidman and Olga Kurylenko. Sometimes a little frosty about his private life, Daniel Craig is a true gent, who never kisses and tells. His dapper good looks saw him named Britain’s Best Dressed Man by GQ in both 2007 and 2008; and now he can add the ultimate accolade – that in a poll of British women Craig is literally the coolest smoothie!

The top three is dominated by big screen hunks with Jude Law scooping second place and Hugh Grant taking third. Welsh hunks Steve Jones and Tom Jones take fourth and fifth places, while Scottish film star Ewan McGregor comes in sixth. Davids Cameron, Beckham and Tennant take positions seven, eight and nine, while the top ten is completed by silver fox Philip Schofield.

The Del Monte Coolest Smoothies are:

1. Daniel Craig (75%)

2. Jude Law (69%)

3. Hugh Grant (44%)

4. Steve Jones (38%)

5. Tom Jones (31%)

6. Ewan McGregor (30%)

7. David Cameron (25%)

8. David Beckham (14%)

9. David Tennant (12%)

10. Philip Schofield (9%)

Matt O’Connor, from Del Monte Superfruit Smoothies said; “Daniel Craig topped our poll of Britain’s coolest celebrities and thanks to our Del Monte lolly replica he is officially immortalised as super smooth and licensed to chill.”

The Daniel Craig lollies were commissioned to launch the new Del Monte Superfruit Smoothie, a refreshing blend of blueberries, pomegranate and cranberries, and are part of the Del Monte range of guilt-free iced refreshment which contain the finest fruits and juices. The smoothies come in at under 100 calories each and are a tasty way to enjoy an ice cool treat whilst looking after your waistline. The special Daniel Craig smoothie lollies are being distributed during the first ever National Ice Cream Week (1st – 7th June 2009) a week of ice cream-related shenanigans to celebrate the nation’s favourite summer food.

For more information contact Taylor Herring PR 0208 206 5151


Latest Articles