Creative Brand Communications

Concert PR: Bon Jovi Stage Rooftop 02 Gig.

band PR stunt

Stunt Of The Day: Bon Jovi kicked off their 12-date show at London’s O2 Arena by performing live on the rooftop. The gig was beamed down to HD screens below for fans to enjoy.  It’s reported that ‘the musicians were helped by trained mountaineers to reach the top of the roof’ … we’re not sure why they didn’t use the internal ladder – I guess that’s rock and roll for you.. (source: Daily Mail)


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