Creative Brand Communications

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Clever use of Facebook by China Airways in Sweden who are promoting the fact that they dont just fly to China.  Punters were asked to check in to restaurants using Facebook Places which served food originating from the numeorus countries on the China Airways schedule.

Everyone who checked in was logged via a Facebook app, and those who checked in the most were given free flights to China.

Source: simplyzesty.com

(HL)

 

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