Creative Brand Communications


US Pizza firm Papa Johns hijacks the Superbowl news agenda for a second year running with another smart idea – a national bet on the Superbowl coin toss to win free pizza.

The mechanic is simple –  log in to vote and then the call with the most votes will be the official ‘guess’. Then, if that flip is right during the Superbowl, everyone who voted gets free pizza and soda.

Source: Perez Hilton



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