Attention grabbing publicity stunts
grabbing the headlines with creative activations
Taylor Herring is the leading PR expert on publicity stunts.
Over the years we’ve pulled off some audacious PR stunts and creative marketing campaigns for brands.
Polar Bear On The Streets Of London
Sky Atlantic wanted to create an intriguing spectacle to drive excitement and intrigue around their hotly anticipated Arctic crime drama ‘Fortitude’.
We wanted to create a talking point that would run from social media to mainstream news while prompting curiosity among viewers.
Epic Dad Dancing At Thorpe Park
Thorpe Resort brought us on board for their Summer-long music festival Island Beats – a series of gigs featuring top pop acts taking place throughout July and August.
As well as running a robust press office around the events, including talent interviews and press accreditation, we knew there was scope for a creative campaign to bring Island Beats to the masses, and create a cultural talking point.
Get FitKwik With KwikFit
Kwik Fit technicians noticed a link between their improved strength and fitness due to lifting hefty tyres on a daily basis.
Capitalise on the post-Christmas media agenda around fitness and diets by launching a non-nonsense fitness regime.
Although KwikFit are not in the fitness business we knew we could help customers and generate brand fame by offering up a new workout programme using only car and van tyres.
Shopping On Ice
Iceland had been named the UK’s top supermarket for customer satisfaction numerous times, the brand-new experience aimed to bring some fun to what is often seen as just another festive chore – the Christmas food shop.
Our research found that four in five parents (83%) wish they had more time to enjoy the run up to the big day.
With nine in 10 children (89%) finding the Christmas food shop boring, we wanted to add some extra fun to the experience.
To bring some fun to the Christmas food shop, supermarket chain Iceland would trial a new concept – Shopping on Ice.
World’s First Amphibious Ice Cream Van
For Cadbury’s Flake 99 we devised and produced the world’s first amphibious ice cream van – serving the iconic Great British ice cream cones to staycationers on and off our shores!
We secured over 275 pieces of national media coverage worth over £1 Million in equivalent advertising value, including 3 national TV spots and 7 radio interviews plus hundreds of websites and blogs from across the world.
World’s First Suit For A Horse
Creating a splash for William Hill, we revealed the world’s first Harris Tweed suit designed specifically for a race horse ahead of this year’s Cheltenham Festival.
Pimm’s Sponsors Big Ben
We enjoyed cooking-up this April fool yarn as part of our ongoing work for drinks brand Pimm’s.
It delivered 50+ news articles and 1 Million+ video views.
Benedict Cumberbatch TV’s “dishiest drama actor” gets a chocolate makeover for Easter – created to celebrate launch of TV channel Drama.
The Man Pram
To promote the new Skoda VRs, we unveiled the ultimate man-pram
Engineers at the Czech car maker thought of the most luxurious modifications they could add to a humble pram.
The result is a pushchair that has wing mirrors, high-spec brakes with brake lights, and headlights.
My Body Rights
Amnesty International engaged Taylor Herring to devise an international PR toolkit to launch their global ‘body rights’ campaign.
Taylor Herring were briefed to create a consumer facing campaign that would raise awareness of the initiative and the key issues amongst a younger, digitally savvy worldwide audience.
We devised a campaign which would bring some of the key ‘body rights’ to life in a way which would engage a younger audience and stimulate discussion around the key campaign issues.
Our core creative centred around illustrating some of the campaign’s key ‘body rights’ by working with an artist and using the human body as a canvas for a series of unique artworks.
Taylor Herring devised the key creative for the launch and built a global PR and marketing tool kit which included picture, print and video assets which would be rolled out across Amnesty’s key international territories. We also handled all the UK media relations around the launch.
BBC Worldwide asked us to create an attention grabbing promotion for their new lifestyle channel BBC Brit.
We created a giant Stig that would embark on a European tour.
The giant statue was unveiled by The Stig himself in front of Top Gear fans following a 3 day journey through Europe which started at Top Gear HQ in the UK. It then called in at Amsterdam and Berlin before arriving in Warsaw Poland.
Take Back The Remote Control
We unveiled unveiled Channel 4’s own ‘Brexit Bus’ ahead of that evening’s airing of Brexit: The Uncivil War, a new drama starring Benedict Cumberbatch.
Styled to mimic the infamous Vote Leave campaign coach – the vehicle bears a new slogan – ‘Take back the remote control’.
The campaign was unveiled in Westminster as part of a tour that took in London, Manchester, Leeds, Birmingham, Nottingham, Leicester, Cardiff, Bristol and Reading.
Thunderbird On The Thames
ITV briefed us to create an exciting spectacle to drive awareness and promote tune in of the new series Thunderbirds Are Go.
The iconic Thunderbirds series was returning to British TV screen after 50 years, so we wanted to bring the show to life by building one of the iconic vehicles from the series and surprising Londoners on their way to work.
The stunt generated 14 Million impressions on Twitter with Thunderbird 4 trending in the UK and London.
100 + fully credited articles generating over £750,000 worth of media coverage
The Ryan Gosling Helpline
We set up a helpline for distressed fans of Ryan Gosling after he announced his decision to take a break from acting.
Creepy Victorian Dolls On The Town
Two life-size Victorian style dolls sent London commuters into a surreal spin during rush hour as a creepy pair of Victorian dolls popped up in commuter hotspots across the capital.
The incredibly realistic 4ft 7” high ‘living dolls’ were spotted at numerous venues in London where they were seen carrying toy dolls and pushing an empty 1900’s style pram.
The sightings, which led to numerous posts on social media, were later revealed to be a stunt by Thorpe Park Resort to promote the world’s first psychological theme park attraction created by Derren Brown arriving in Spring 2016.
Man Completes Tour De France On A Penny Farthing
Taylor Herring were engaged to devise a creative campaign aimed at encouraging cycling fans from outside of the capital to come and watch the Tour de France.
The challenge was to build a campaign that would attract media coverage in each of the key territories as well as offering both ambient and social media elements aimed squarely at cycling enthusiasts.
We engaged cycling enthusiast Joff Summerfield and his Penny Farthing to undertake a unique and gruelling challenge – to ride the short stage sportives at the three Spring Classics, one day cycling races in Belgium and France.