Engaging brand activations for Game Of Thrones
How we captured media attention for the HBO hit
Giant Dragon Skull
Our quest was to create a disruptive piece of marketing that would strike a chord with diehard fans while tempting the uninitiated to check out the show.
The Pugs Of Westeros
A photoshoot features a trio of pugs styled as cast members in a barking homage to Game of Thrones.
‘The Pugs of Westeros’ sees Roxy, Blue and Bono playing doggy versions of the main characters, including conniving King Joffrey.
Teaming Up With The British Army
Members of the public at the Tower of London were treated to a jaw-dropping treat as the British Army’s Band of the Coldstream Guards performed a rendition of the Game of Thrones theme music, as the ‘Night’s Watch’ characters from the global TV phenomenon joined the soldiers in a unique military display.
White Walkers Invade London
White Walkers’ from Game of Thrones, led by the ‘Night King’ on horseback, took to the streets of London to celebrate the upcoming start of season 7.
We assembled a team of stylists, make-up artists, actors and stuntmen to pull of the audacious spectacle which has landed over 100 pieces of media coverage, 20 Million video views and trended on Twitter.