Delivering a spooktacular Halloween for Fanta
integrated brand communications strategy
Work
As part of our ongoing work for Coca-Cola we have, since 2018, helped Fanta build a reputation as ‘the Halloween party drink of the season’.
In 2018 we launched two new flavours, Blood Orange and Pink Grapefruit, limited-edition can and bottles designs and an experiential event; Twisted Carnival.
Social creative was supported by a robust press office service which delivered 100+ high value media articles and helped the brand smash targets.
Media Mailer
Why send a press release when you can send a Fantabulous flipbook?
Fruit Suits
Working with influencers, Joe Tasker and Jahannah James, we surprised unsuspecting supermarket shoppers by disguising them amongst the fruit, dressed in tailor made Blood Orange and Pink Grapefruit fruit suits.
With 1.7 million views and a total reach of 3 million, the video was one of Fanta’s best performing assets.
Twisted Carnival
Fanta’s Twisted Carnival is a fun Halloween experience where fans are thrilled and terrified in equal measure.
Guided through a carnival tent fans met a series of creepy characters and take part in a thrilling immersive experience.
The Carnival travelled across Great Britain, kicking off in Thorpe Park Resort, followed by Westfield London White City, Bullring & Grand Central, Birmingham and finally, Liverpool ONE.
We coordinated the media activation across the UK – delivering widespread coverage and media hospitality at every stage.
