Influencer PR « Taylor Herring

Influencer PR

Hershey’s is making the internet more tasty with an edible website!

Posted on April 6th, 2017 in brand PR,Consumer PR,creative publicity,FMCG,Food and Drink PR,Influencer PR,Leisure PR,Online PR,PR Stunt,Publicity Stunts,snackfood PR,Stunt Of The Day.

What’s the worst thing about the internet I hear you say? Not being able to eat it? Well thanks to chocolate giants Hershey’s, NOW YOU CAN!

It’s not every day you can enter to win yourself a two ton chocolate sculpture of the Eiffel Tower or a giant chocolate poo emoji, but marketing wizards at Hershey’s Brazil, along with Brazilian advertising agency Akuellmix, created their first edible website. By filling their website with chocolate versions of real objects they managed to pique the interest of many a sweet toothed consumer.


Visitors to the site were able to purchase their favourite Hershey’s bar from the store and enter the code on the wrapper to be in with a chance to win one of the choc-o-licious masterpieces.

Hershey’s also gifted social media personalities with their own chocolate masterpieces including, blogger Hugo Gloss who received a block of chocolate with his name branded onto it in the style of fashion brand Hugo Boss and Cid Cidoso who posted a video aptly titled “Cid talks whilst a fat guy eats chocolate”

This would definitely be worth the toothache!

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The secret tactics behind Kellyanne Conway’s media manipulation

Posted on February 15th, 2017 in Influencer PR,Online PR,Stunt Of The Day.

HERSHEY, PA - NOVEMBER 04: Kellyanne Conway, campaign manager for Republican presidential nominee Donald Trump, speaks during a campaign rally at the Giant Center November 4, 2016 in Hershey, Pennsylvania. With less than a week before Election Day in the United States, Trump and his opponent, Democratic presidential nominee Hillary Clinton, are campaigning in key battleground states that each must win to take the White House. (Photo by Chip Somodevilla/Getty Images)

Kellyanne Conway, of “alternative facts” fame, has the almost impossible job of attempting to undo all negativity towards the 45th President Donald Trump. Yet somehow she seems to have a supernatural ability to derail any interview which tries to address any arguments against him.

She is clearly a master of manipulating the media, only giving away what she wants; to the endless frustration of reporters and interviewers alike. But how does she do it? Vox have released a video breaking down some of Kellyanne’s interviews exposing the tactics that make her the bane of news outlets everywhere.


Dashing through (and above) the snow with Samsung and Casey Neistat

Posted on December 22nd, 2016 in creative publicity,Influencer PR,Stunt Of The Day,Technology PR,Viral Video PR.

Is it a bird? Is it a plane? No, it’s Casey Neistat in a Santa Costume attached to a drone! Samsung has teamed up with the influencer and YouTube star to release a holiday video which shows Casey take a more modern view of Santa’s Christmas flight as he speeds around the frozen landscape of Finland opting for the aid of a huge high tech drone over a series of magical reindeer.

With overtures of “I’m dreaming of a White Christmas” and decked with fitting LED lights, Casey unveils his custom built drone designed with Samsung capable of lifting a human. Something which is at the moment unavailable on the open market.

Stunned onlookers watch as Casey is whisked away by the pull of the drone and is led up a snow drift before finally taking to the skies as the sun sets and night descends showing off the colourful light display on the machine.


The video has almost already racked up an impressive 5 million views on Casey’s channel and is the 8th trending video on YouTube. A separate “behind the scenes” video has also accumulated over 1 million views and gives some deeper insight into the goings on around the production of the video including a humorous scene with “the real” Santa as Casey informs him that he will be taking over his duties this year and discussions with the locals who were lucky enough to witness the new technology first hand. A further video uses the company’s Gear 360 camera to shoot a new perspective of the shoot to truly put the viewer in the action.

The message behind the stunt is that Samsung want to be seen to be pushing the boundaries and leading the way in the tech race developing devices which are the forefront of new advances in the industry. With three individually successful videos and such a well-known internet personality as Casey standing beside them, Samsung will be the ones getting some Christmas cheer this year.

Watch the video below:

– @gfpvincent91