Never “Lego” of your imagination: Lego brings children’s crazy creations to life « Taylor Herring

Never “Lego” of your imagination: Lego brings children’s crazy creations to life

Posted on April 7th, 2017 Katie Mallion in brand PR,Children's Brands PR,Consumer PR,creative publicity,FMCG,Kids PR,Leisure PR,Stunt Of The Day,Toy PR.

The wonderful people at the Lego Group have made a cloud that rains candy, after gathering a group of kids at their ‘Lego Playgroup’ and asking them “if you could build anything, what would you make?”. Of course these young, imaginative children  built something only dreams are made of; a rainbow cloud that rains candy!

Lego commissioned a group of Aeronautical Engineering students from Singapore Poly-Tech to make the kids dream a reality. The engineers build a drone-powered cotton wool cloud, which actually RAINED CANDY!

One student involved in the project said “I think as we grow up, we have this preconceived idea of what can and can’t be done, but as kids they don’t really have that., so they’ve got this boundless imagination”

The look of amazement that washes over the kids faces when they see their magical candy cloud float down is simply heart warming. Now if only we could order one for the office!

– @mckinleykearney

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