Article
March 16, 2016
THE DILEMMA.
An email arrived in my inbox; “This is friggin awesome” with a YouTube link. Nothing else; no brand, no content, nothing. I clicked. I watched. A tear welled up, it instantly went to everyone in the office.
Heineken, long time creators of great ads, have outdone themselves once again. They looked into my mind and drew up a blueprint of what would appeal to me; bromance? Check. Football? Check. Beer? Sure. All of that, sprinkled with the Champions League music, and we are onto a winner:
There’s not much else to say about this; Heineken have tapped into everything that makes an ad great – it even has a happy ending!