Dalek straw sculpture promotes ice cream launch « Taylor Herring

Dalek straw sculpture promotes ice cream launch

Posted on August 2nd, 2013 James in Stunt Of The Day.

There’s a long, esteemed tradition in this industry for making PR hay while the sun shines.

Acres of billowing wheat have previously yielded some impressive circle-related marketing stunts. But this week, Snugburys Ice Cream have caught the eye with a magnificent straw… er… Dalek.


What a weird, bizarre, extraordinary sight. And yet… it’s awesome. Like the Dalek itself, of course.

Standing 35ft tall and dwarfing a JCB, this sculpture of the famous fictional robotic evil doer ostensibly celebrates Dr Who’s 50th anniversary.

Accompanying the stunt is a, wait for it, “DaLick” ice cream cone – part of the cost of which is being donated to Cancer Research UK.

According to the company blog it took around 700 man-hours to fabricate the steel frame and pack the 6 tons of straw. The dalek includes moving parts and audio features.

Because everyone loves a Dalek and because of the sheer daft boldness of the idea, there’s a lot more people this week aware of Snugburys in Nantwich.

Altogether now: “Ex-straw-minate… Ex-straw-minate”

Seen in MetroRadio Times and Digital Spy.

Produced by: Harbrook Engineering

Picture Credit: PA

Comments are closed.

Recent Posts

easyJet launches ‘Love Sick’ poetry competition for long distance lovers

Posted on February 1st, 2018 in Taylor Herring News.

Gregg’s to offer candlelit Valentine’s dining experience

Posted on January 29th, 2018 in Taylor Herring News.

Egg-citing! A Creme egg Pop-Up wonderland opens in London

Posted on January 25th, 2018 in brand PR,Consumer PR,Experiential Marketing,FMCG,Food and Drink PR,PR Stunt,snackfood PR,Stunt Of The Day.

A drizzle of RAP to go with your Peri-Peri chicken? Welcome to Nando’s new recording studio!

Posted on January 17th, 2018 in brand PR,Consumer PR,Experiential Marketing,Food and Drink PR,Leisure PR,Music PR,PR Stunt,Stunt Of The Day.

Diving into the new year with glittery tails, shiny scales, and … beards! Meet your calendar “Merbys” of 2018

Posted on January 16th, 2018 in Charity PR,Comedy,Consumer PR,creative publicity,Stunt Of The Day.

Go behind-the-scenes at Taylor Herring and follow our shiny new Instagram feed