Paddy Power launch giant Lucky Pants hot air balloon at Cheltenham Festival « Taylor Herring

Paddy Power launch giant Lucky Pants hot air balloon at Cheltenham Festival

Posted on March 13th, 2013 admin in PR Stunt,PR Stunts,Publicity Stunts,Sport PR.

LONDON, Wednesday 13th March 2013: Punters at the Cheltenham Festival were today treated to a surprise unveiling of a giant pair of flying, green Y-Fronts.

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Believed to be the world’s first pair of flying undergarments the balloon was modeled on bookmaker Paddy Power’s legendary ‘lucky pants’.

Paddy's giant flying pants

Paddy's giant flying pants - shot 7

Using over 3,600 square feet of material and boasting a 2,260 inch waist band, the unique craft took a team of top engineers six months to make.

PPBalloon 070

Paddy Power plan to use the balloon at sporting events to offer competition winners a chance to view sporting events from ‘the best seats in the house’.

A spokesperson from Paddy Power comments, “We couldn’t resist inviting punters to get into our lucky pants at Cheltenham this year – so we needed a pair of epic proportions! Our flying y-fronts provide an unrivalled view of the action for punters, as well as hopefully giving anyone in the grandstand a sight to remember and a bit of Irish luck“.

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