PR agency for Greggs

award-winning work for the UK's favourite food-on-the-go brand

We've been working for Britain's leading food-on-the-go retailer since 2016 - building brand fame and brand love, highlighting new products and delivering trading spikes throughout the seasons.

Our ongoing PR work for Greggs has affirmed the food-on-the-go retailer as one of Britain’s most loved brands.

We have helped Greggs buck the trend of the high street slowdown and achieve a 9% rise in sales and top the leader board of consumer’s favourite food-on-the-go brands.

The Gift Of Greggs

In the run to Christmas we delivered an instore gift wrap service and bespoke range of Greggs branded stocking fillers.

Gregory and Gregory

To launch their new Summer menu we surprised unsuspecting gourmets by serving up lunch under the guise of an artisan delicatessen at a top London food festival.

Over 3 million views and 100+ high value media articles helped drive a 137% sales uplift in featured products.

Valentine's Day At Greggs

Greggs opened its doors for couples to enjoy a romantic, candlelit dinner in its shops for the very first time.

Selected shops were transformed into restaurants designed for romance, complete with mood lighting and music, roses, candelabras and white linen tablecloths.

Over 11.9 Million viedo views and 350 pieces of coverage landing everywhere from ITV to the Sun.

The Greggs Diet

Greggs required a bold campaign to build awareness of their expanding Balanced Choice range.

We started with a question; ‘What would happen if you just ate at Greggs for 30 days?’

The answer inspired the ‘Minimise Me’ diet plan – a deliciously simple campaign that drove fame, was praised by the industry as being ‘an outstanding initiative’ and an 8.6% increase in sales.

 

Ministry Of Greggs

University of Birmingham student and Greggs superfan Nikki Gardner asked the store on Facebook if they would host a ‘welcome back to uni’ party.

The 21-year-old wrote: ‘Any chance of having a party in your shop to get all my friends back together since coming back to uni? We LOVE Greggs.’

We agreed to her random request, and the Ministry of Greggs was born.

 

The Greggs Advent Calendar

To promote their winter menu we released a treat-filled advent calendar, - 'the ultimate Christmas gift for every Greggs fan.'