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Sat-mad Brits are on the road to ruin

Posted on May 31st, 2017 in App PR,b2b creative PR,brand PR,branded content,Car PR,Consumer Electronics PR,Consumer PR,PR Stunt,publicity stunt agency,Taylor Herring News,Taylor Herring PR,Technology PR,Uncategorized,Viral Video PR.

Brits are becoming less street-smart as new research reveals we spend over a whole day (29 hours) each year travelling either the long way or the wrong way to our destinations after relaying on electronic guides.

The study, specially commissioned by the new black cab app; mytaxi quizzed 2000 British drivers about their reliance on the gadgets which are now used by three-quarters (76%) of domestic motorists. Worryingly over half of Brits (52%) surveyed admitted they completely ‘switch off’ once the sat nav is leading the way and give little attention to road signs and landmarks.

Further findings reveal that Brits now find it almost impossible to escape the technology even when they aren’t driving – indeed, 83% of those surveyed regularly experience the use of sat navs when travelling as a passenger in a minicab.

The black cab app mytaxi have today release a hidden-camera prank video to highlight over reliance on sat nav devices.

A minicab was rigged with micro-cameras in an experiment to see how far Londoners would be prepared to travel with a sat nav obsessed driver.

In the video tempers of passengers reached boiling point as the driver stubbornly followed the satnav despite their protestations.

Since going live on mytaxi’s social media channels, the video has racked up a massive 500k views

Andy Jones, General Manager, UK, at mytaxi, said: “Sat nav technology is undoubtedly a huge help to many people but it is certainly not flawless and the results can be both frustrating and comical, as evidenced by the number of misadventures seen in the film. We are proud to say that all mytaxi drivers have spent three years studying for the Knowledge memorising over 25,000 streets and 20,000 landmarks. There really is no substitute to real local knowledge when it comes to navigating through traffic and finding the quickest routes to a destination.”

For more information please contact Taylor Herring

 

 

Greggs unveils couture inspired ‘Salad Dresses’

Posted on May 22nd, 2017 in Event PR,Experiential Marketing,Fashion PR,FMCG,Food and Drink PR,PR Stunt,publicity stunt agency,Publicity Stunts,Restaurant PR,Taylor Herring News,Taylor Herring PR,Uncategorized.

Food on-the-go retailer Greggs has put a new spin on the term ‘salad dressing’, as it unveils two couture-inspired dresses made entirely out of fresh salad ingredients.

The ‘Salad Dresses’, designed by celebrity costume creator Kate Tabor, were commissioned to celebrate the Greggs summer salad range following new research released by the brand which reveals a massive 61% of Brits say they are much more health conscious than five years ago.

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This is supported by the fact that Greggs’ range of lower calorie menu options now accounts for more than 10% of sales as it announces total sales were up 7.5% in first 19 weeks of 2017.

The salad dresses took a team of four designers around 200 hours to create, with the couture-inspired creations being built from a list of ingredients including lettuce, tomatoes, courgettes, peppers, jalapeños, onions, chillies and limes.

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The freshly prepared salad dresses were created from a total of 5,000 salad leaves, 100 limes, 80 peppers, 150 chillies and 50 bulbs of garlic.

Designer Kate, who has created extraordinary costumes for Katy Perry’s music videos and stars including the Chemical Brothers and Birdy, began the design process by sketching an array of different styles, before an experimentation stage, testing out different ingredients to identify those which allowed the most visually stunning designs, while being able to create a design that could actually be worn by the models.

EDITORIAL USE ONLY Scarlett Howard models one of two dresses made entirely from salad ingredients, which have been created to launch the new Greggs summer salad menu, in London's Regent Street. PRESS ASSOCIATION. Picture date: Monday May 22, 2017. The couture inspired salad dresses, which took around 200 hours to create, have been crafted by costume designer Kate Tabor, who has previously made outfits for pop star Katy Perry and the Chemical Brothers. Picture credit should read: David Parry/PA Wire

EDITORIAL USE ONLY
Scarlett Howard models one of two dresses made entirely from salad ingredients, which have been created to launch the new Greggs summer salad menu, in London’s Regent Street. PRESS ASSOCIATION. Picture date: Monday May 22, 2017. The couture inspired salad dresses, which took around 200 hours to create, have been crafted by costume designer Kate Tabor, who has previously made outfits for pop star Katy Perry and the Chemical Brothers. Picture credit should read: David Parry/PA Wire

The survey of 2,000 British adults also found over two thirds of Brits (68%) now rigorously read nutritional information before purchasing on-the-go items, and over half (54%) reporting that they regularly try to make healthy food choices – reflecting the continuing trend for focussing on healthy eating in the UK.

Kate Tabor, designer, said: “I’ve created costumes for Katy Perry and the Chemical Brothers to Birdy and Katy B, but I’ve never designed anything quite like this. Each dress is made up of over 20 individual ingredients from the Greggs salad range, with hundreds more of each making up the designs. This has definitely been my biggest challenge yet.”

A spokesperson for Greggs added: “More and more people are looking for a healthier option for their on-the-go food. We wanted to celebrate our new salads with something fun and a little different that everyone could enjoy – and we can all appreciate a bit of ‘salad dressing’!”

The production process involved a layered approach, building up from the base of the dress in a puzzle style, piecing the dress together one section at a time – plus coating the fresh leaves and sewing garlic cloves together with string.

The tailormade designs also hit the streets of London today (Monday 22nd May 2017), surprising passers-by in the capital’s fashion hot-spots including Carnaby Street and Regent Street.

Further research findings revealed us to be a nation of seasonal eaters, as 47% feel that salad and fresh vegetables taste better during the summer, and 1 in 10 of us eating a salad based lunch or dinner at least 10 times throughout the sunny season. 

 Greggs’ new salad range includes: 

  • Coconut, Lime and Chilli Chicken Salad
  • Mexican Chicken, Smoky Rice and Bean Salad
  • Falafel, Harissa, Roast Vegetable and Grains Salad
  • Honey Roast Ham, Free Range Egg and Potato Salad
  • Chargrill Chicken, Roast Vegetable & Grains Salad and
  • Cheese, Tomato and Basil Pasta Salad

All are under 400 calories and meet green and amber on the Food Standards Agency traffic light system for fat, saturated fat, salt and sugar. To further encourage informed food choices, this year Greggs have been the first UK food-on-the-go brand to introduce traffic light labelling on its website and app.

 Greggs’ new summer salad range is now available in 1,800 shops nationwide.

 Images: https://flic.kr/s/aHsm15EJt3

London’s choking: The little grey plaque that names and shames streets high in NO2 pollution

Posted on May 15th, 2017 in Leisure PR,PR Stunt,Stunt Of The Day,Uncategorized.

The house where Wolfgang Mozart wrote his first symphony or the flat of a visiting Vincent Van Gogh: to the average passer by these little nuggets of history might go overlooked but for the installation of the now iconic blue plaques by English Heritage. Each instalment proudly displays each areas hidden gems from times gone by but now little grey plaques have been popping up around London to bestow upon areas a much more sinister and unwanted accolade.

Air pollution; it has been an issue in the Capital since Victorian times with the infamous Pea Soup fog known to engulf the city in a thick grey shroud. But with modern technology the danger now lurks unseen, even as the levels of Nitrogen within the air creep higher, beyond the legal limits and are now more frequently the cause of a myriad of health issues for its residents.

To try to raise awareness of this invisible threat to tens of thousands of Londoners, Joe Dennett and Rob Donaldson came up with the idea to recreate a grey replica of the little blue plaque, carrying the phrase “London’s choking”, to name and shame the streets and houses in areas where air pollution directly threatens public health.

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The pair said of their scheme, “We wanted to try and create awareness and anger about it at grass roots and to come up with something that would identify the air pollution. The English Heritage blue plaques highlight the invisible past of a building and this is trying to highlight the invisible danger of the pollution in the areas where the grey plaques are being put up.”

So to those streets we say that it is time to clean up your act or face the shame of the little grey plaque.

-@gfpvincent91

Help me, my family keep cheating!

Posted on December 20th, 2016 in brand PR,Consumer PR,PR Stunt,Stunt Of The Day,Toy PR,Uncategorized.

The fast-dealing property trading game, Monopoly is a classic. We can’t even keep up with how many versions there are now. There is also an impressive variety of themed Monopoly boards – from Disney’s Frozen, Simpsons, Pokémon and even One Direction…

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The game promises to leave greed and tension in the air; everyone loves good fortune and some people go to extreme lengths to win and get it. A survey found that 51% of Monopoly games end in a row and 13% admit to regularly lifting money from the bank when the rest of the family aren’t looking. Sneaky!
The most popular arguments include people being too cocky when they win, someone stealing from the bank and arguing over what the rules of ‘free parking’ are. Shocking! Other ways people cheat include moving your token more or less than shown on the dice, to your advantage, making up the rules that suit you (how selfish), to someone who doesn’t know and sneakily adding more houses/hotels than you’ve paid for. Is this your household in a nutshell? Fed up of your dad cheating or your uncle making up his own rules?

Well stress no more as Monopoly chiefs have set up an exclusive Christmas hotline. The hotline will be open to ensure drama-free festivities from 24th – 26th December 2016. Families will be able to seek professional help as experts will be on hand, armed with official rulebooks which means absolutely no cheating! Yes, this means families can have a peaceful Christmas – or at least one without a Monopoly war. People also have the opportunity to donate to ChildLine, the free 24-hour counselling service for children and young people, when they call. So what are you waiting for? Get your phones ready and your Monopoly boards out! The helpline can be reached on 0800 689 4903.

And, if you’re interested, the full list of the Top 10 Monopoly arguments went:

1. People making up rules
2. People being too cocky when winning
3. Someone buying a property you want, even when they don’t need it
4. People taking too long to take their turn
5. Someone stealing from the bank
6. Someone deliberately mis-counting their move
7. Who gets to be the banker
8. The property auction process
9. Choice over tokens
10. What the rules of “Free Parking” are

– @NaomiYazminn

It’s that time of year again…

Posted on November 10th, 2016 in brand PR,branded content,Consumer PR,Food and Drink PR,Online PR,Roundup,stuff we liked,Stunt Of The Day,Uncategorized,Viral Video PR.

John Lewis brighten up 2016 with their Christmas campaign

John Lewis released their long and hotly anticipated Christmas campaign today. In an attempt to put smiles on our faces this Christmas, the advert tells the story of Buster the boxer dog who is determined to beat six year old Bridget at enjoying her Christmas gift of a trampoline. The video also features a fox, badger and a squirrel who all have a go on the toy whilst Buster looks on from the window.

Christmas Roundup JL 1

The story of Buster does not stop there- the campaign has been extended to Snapchat, Twitter and VR for the first time. Shoppers at the John Lewis Oxford Street flagship store can virtually bounce with Buster and the other animals using the Oculus Rift headset, triggering the animal bounces with their arms.

Christmas Roundup JL 2

Additionally, Snapchat users will be delighted to hear that John Lewis have sponsored a Buster filter, which is available until midnight tonight (10th November), or in any John Lewis store thereafter. The retailer will also be one of the first British brands to experiment with Twitter stickers, allowing users to customise their photos with images of Buster and the other wildlife.

If you haven’t already seen the advert, you can watch it here:

Percy Pigs gifted with Santa hats

Marks and Spencer have gone the extra mile with their festive food this year, giving their Percy Pigs a makeover and (for the first time ever) providing them with Santa hats.

Christmas round up M&S

For a very merry Percy-mas, the bags are available now to buy at £1.50 – or two for £2.50!

Royal Mail Festive Stamps

The Royal Mail have released six festive designs ahead of Christmas featuring a snowman, a Christmas pudding, Christmas tree, lantern, stocking and the famous red-breasted robin which has become synonymous with the Royal Mail. The link dates back to the 19th century, when postmen sported red coats, and therefore were known as “red breasts”.

Royal Mail undated handout photo of the six 2016 Christmas Special stamps which were crafted by Manchester based artist, Helen Musselwhite, using paper cut-outs which were then photographed. PRESS ASSOCIATION Photo. Issue date: Tuesday November 8, 2016. The stamps are on sale from Tuesday. See PA story CONSUMER Stamps. Photo credit should read: Royal Mail/PA Wire NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.

The return of seasonal Starbucks cups

It’s beginning to look a lot like Christmas, when Starbucks release their latest edition of red Christmas cups. This year comes with a twist, as Starbucks have turned to their customers to design their latest cups.

Christmas round up Starbucks

Snowflakes, Santa and reindeer all make appearances in the 13 chosen designs, which hail from six different countries including the USA, Canada, UAE, Indonesia, Russia and South Korea.

‘We hope that this year’s red holiday cup designs express the shared spirit of the holidays as told by our customers,’ said Sharon Rothstein, Starbucks’ global chief marketing officer.

Festive Greggs Stop

Greggs launched their Christmas menu on Tuesday, creating new festive additions to their much loved sausage rolls and pasties. The menu features a festive bake, made from chicken breast, sage and onion stuffing and sweetcure bacon in a creamy cranberry and sage sauce, wrapped in a golden puff pastry with a crunchy crumb topping.

There is also a version of the sausage roll available for Christmas – a turkey, bacon and cranberry roll, which (as an added bonus) also only contains 200 calories!

Christmas Roundup Greggs

If these things don’t signal Christmas to you, we don’t know what will!

– @izzirichards