Technology PR « Taylor Herring

Technology PR

A WATCHed MODEL NEVER MOVES: New Bus Stop Ad for Samsung Gear S3 Comes to Life

Posted on April 27th, 2017 in brand PR,Comedy,Consumer Electronics PR,Consumer PR,FMCG,PR Stunt,Stunt Of The Day,Technology PR.

Tech giants Samsung join the long list of companies branching out into the interactive outdoor ad to promote the new Samsung Gear 3 smartwatch.

There have been several bus stop advertising stunts done over the past few years including, ones with USB charging ports for your phone in the US, ones that dispense sunscreen, promoting cancer awareness, in Australia and now Samsung has added their name to the ranks with a rather sexy instalment in Tel Aviv.

The billboard at first glance appears to be the classic ‘hunky male model in a fancy suit’ advertising the latest luxury timepiece. That is however, until the model comes to life via livestream and interacts with the waiting passengers at the bus stop, while showing off some of the features on the new Gear 3. With a combination of reactions from shock to amusement the smouldering model certainly perked up those who discovered his secret with one man even being allowed to swap places with him in a secret hidden studio.

The interactive digital ad is a popular medium for today’s brands to deliver their message to consumers with several companies using this method to shock, inform or just make you laugh, it is certainly engaging and in Samsung’s case clever and charming.

If only all our morning commutes could be brightened up with some fun advertising.

-@mckinleykearney

Casey Neistat releases inspirational “love letter” video message to the YouTube Community

Posted on March 9th, 2017 in brand PR,Celebrity PR,Consumer Electronics PR,Consumer PR,Online PR,Stunt Of The Day,Technology PR.

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Casey Niestat can add another layer to his resume: YouTuber, vlogger, filmmaker and now motivational speaker for the YouTube community.

His latest YouTube video entitled “DO WHAT YOU CAN’T” is more of a love letter to his fellow YouTubers whilst subtly championing his long running partnership with the tech company, Samsung.

Following his previous work with Samsung for the Academy Awards last month, Casey has now made a video about his own experience as a Youtuber.

Being so popular isn’t as easy as it seems… He had to overcome so many obstacles and doors slamming in his face on his way to success and this was the aim of the video: to create an inspirational video that, this time, will celebrate the YouTube community.

“If I were to write an autobiography, a book about my life, one title that would work would be Do What You Can’t,” Neistat narrates. Neistat talks about the filmmakers on YouTube that have defied the odds by taking their creativity and careers into their own hands. The message of this video is pretty simple: find success on your own terms. And do it with passion!

Recognisable YouTubers like Liza Koshy, Lilly Singh, Marques Brownlee, Gigi Gorgeous, Rosanna Pansino, h3h3productions, Devin ‘Supertramp’ Graham, Phil DeFranco, Jesse Wellens, Grace Helbig, and others are featured in a quick succession.

Finally, he tells the YouTube community to “keep creating…and never forget, you don’t have to listen to anyone, because in this new world, no one knows anything.” To date the video has gained over 2 M views in two days and is the 6th trending video on YouTube clearly his message is getting across.

This isn’t the first time that Casey has created a buzzworthy video on his channel alongside Samsung. He had previously released several videos documenting his antics being pulled around on a snowboard by a specially designed Samsung drone and making us all very jealous.

– @roxana_raileanu

MAZDA “TURNS HEADS” WITH NEW BILLBOARD

Posted on February 9th, 2017 in brand PR,Car PR,Stunt Of The Day,Technology PR.

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To launch their new model MX-5 RF Mazda have used new technology to create an interactive billboard which is able to track heads turning towards their new fancy car. Using a camera and facial recognition software it is able to count the number of head turns it receives which is then displayed on the screen. The digital billboard is located in the Royal Bank Plaza on Toronto’s busy  Bay Street and the “head count” has approached 15,000 in just two days.

The campaign led by J. Walter Thompson Canada was launched Monday ahead of next week’s Canadian Auto Show, where the brand will be debuting the MX-5 RF. The campaign will only appear in Toronto and only for a month.

Vincent Reboul, marketing director at Mazda Canada has said that he wanted to show that Mazda are becoming more quality-oriented but keeping the stylish and fun-to-drive design for their vehicles.

-LilahKS

Cancer Research UK installs “Smart Benches” to accept contactless donations

Posted on February 3rd, 2017 in brand PR,branded content,Charity PR,Stunt Of The Day,Technology PR.

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Cancer Research have made donating even easier than before with the installation of 10 “Smart Benches” to coincide with World Cancer Day on the 4th February. The contactless system employed with the benches will allow its users to donate £2 to the cause with just a touch of their phone, debit or credit card.

Michael Docherty, Director of digital at Cancer Research UK said, “These Smart Benches seemed like the next step in our use of contactless technology to bring charitable giving closer to our supporters, integrating it seamlessly into cutting-edge street furniture”.

cruk-contactless-bench-2By the end of this month a further 10 are due to be fitted for public use with the hopes that come 2018 there will be a total of 100 in service.

For now the benches are only available in the London boroughs of Islington and Lewisham; however if the campaign is a success it is likely that more will be rolled out to other areas in the future.

– Gfpvincent91

A-maze Dyson and get a job!

Posted on January 19th, 2017 in brand PR,Consumer Electronics PR,creative publicity,Digital PR,stuff we liked,Stunt Of The Day,Technology PR.

Dyson is officially hunting for new talent: the British technology company announced the recruitment of 110 new software engineers. To be hired, there is only one condition: escape “The Smart Rooms” safe and sound .

The Smart Rooms is a series of cryptic software-based encoded puzzles projected onto the walls. They can be solved in teams, or individually. Each room is testing a skill Dyson is looking for in a prospective employee: tenacity, creativity, technical and problem solving expertise. The challenge is similar to “The Crystal Maze”: candidates have to solve the first room to access the second one. The only difference here is that they are not physically moving, everything happens on a screen.

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“Dyson’s ambitions are enormous. The Smart Rooms have been designed to reward those willing to relentlessly question convention, to find new solutions for everyday problems. Only the bold need apply.” said Max Conze, CEO of Dyson since 2011.

Interested? This pop-up challenge will start on the 4th and 5th of February. As for the location… well I might need your help – indeed, to find out where the challenge takes place, contestants need to first find the access code in the video below, and submit it before 25th January.

For now, I can only tell you it will be in London, but nothing more I’m afraid. Which is a shame, I could really use the 360 Eye vacuum cleaner the winner will receive, signed by James Dyson himself.