Technology PR « Taylor Herring

Technology PR

Fake it until you make it: Look like an adventurous world traveller with the #DeltaDatingWall

Posted on June 9th, 2017 in brand PR,Consumer PR,creative publicity,Entertainment Brands,Leisure PR,PR Stunt,Stunt Of The Day,Technology PR,Tourism PR,Travel PR.

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Anyone who has used dating apps very quickly clocks onto certain tropes that repeat themselves across profiles of men and women alike. A woman riding on an elephant somewhere in Asia, another posed in front of the eternally romantic Eiffel Tower or alternatively perhaps a man standing proudly in front of the Taj Mahal. These pictures scream “I am cultured” or “I am so adventurous” in the hopes of upping their match ratio. But what about those of us with bank accounts full of nothing but student debt and money promised away to rent and bills. Those of us who dream of adventure but lack the means to turn it into a reality.

You have surely heard of the phrase “fake it until you make it” well Delta Airlines along with Tinder have teamed up to deliver just that with the #DeltaDatingWall. With their creative insight stemming from research that suggests that “world travellers are more likely to be swiped right” they have taken over two sides of a building in Brooklyn and decorated it with various backdrops of fabulous destinations. From the aforementioned Eiffel tower to the Leaning Tower of Pisa budding singles can snap a phoney selfie or three to express their inner traveller to potential matches without an impact on their finances.

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Wieden + Kennedy New York, the agency behind the stunt, said that the campaign was inspired by how prominent travel pics are on dating profiles. The agency also uncovered the following titbits through research:

  • 62 percent of men and 74 percent of women want a partner who shares their travel interests
  • 1 in 2 singles say traveling is one of their favourite things to do
  • 1 in 2 singles say traveling to a new city to meet a date would be exciting
  • • 1 in 3 singles ranked travel as a top priority in 2017
  • • 57 percent of singles take 1+ vacations year
  • • 1 in 3 singles try to go somewhere different for vacation every time they travel

As part of the generation with a not-so-secret love of the selfie as well as a constant and unquenchable thirst for travelling I can certainly see the #DeltaDatingWall being a big hit with the young, single and broke. Unfortunately for us interested yet financially challenged Brits we would still need to travel to America to try it out and boost our dating profiles – better start saving!

-@gfpvincent91

Sat-mad Brits are on the road to ruin

Posted on May 31st, 2017 in App PR,b2b creative PR,brand PR,branded content,Car PR,Consumer Electronics PR,Consumer PR,PR Stunt,publicity stunt agency,Taylor Herring News,Taylor Herring PR,Technology PR,Uncategorized,Viral Video PR.

Brits are becoming less street-smart as new research reveals we spend over a whole day (29 hours) each year travelling either the long way or the wrong way to our destinations after relaying on electronic guides.

The study, specially commissioned by the new black cab app; mytaxi quizzed 2000 British drivers about their reliance on the gadgets which are now used by three-quarters (76%) of domestic motorists. Worryingly over half of Brits (52%) surveyed admitted they completely ‘switch off’ once the sat nav is leading the way and give little attention to road signs and landmarks.

Further findings reveal that Brits now find it almost impossible to escape the technology even when they aren’t driving – indeed, 83% of those surveyed regularly experience the use of sat navs when travelling as a passenger in a minicab.

The black cab app mytaxi have today release a hidden-camera prank video to highlight over reliance on sat nav devices.

A minicab was rigged with micro-cameras in an experiment to see how far Londoners would be prepared to travel with a sat nav obsessed driver.

In the video tempers of passengers reached boiling point as the driver stubbornly followed the satnav despite their protestations.

Since going live on mytaxi’s social media channels, the video has racked up a massive 500k views

Andy Jones, General Manager, UK, at mytaxi, said: “Sat nav technology is undoubtedly a huge help to many people but it is certainly not flawless and the results can be both frustrating and comical, as evidenced by the number of misadventures seen in the film. We are proud to say that all mytaxi drivers have spent three years studying for the Knowledge memorising over 25,000 streets and 20,000 landmarks. There really is no substitute to real local knowledge when it comes to navigating through traffic and finding the quickest routes to a destination.”

For more information please contact Taylor Herring

 

 

A WATCHed MODEL NEVER MOVES: New Bus Stop Ad for Samsung Gear S3 Comes to Life

Posted on April 27th, 2017 in brand PR,Comedy,Consumer Electronics PR,Consumer PR,FMCG,PR Stunt,Stunt Of The Day,Technology PR.

Tech giants Samsung join the long list of companies branching out into the interactive outdoor ad to promote the new Samsung Gear 3 smartwatch.

There have been several bus stop advertising stunts done over the past few years including, ones with USB charging ports for your phone in the US, ones that dispense sunscreen, promoting cancer awareness, in Australia and now Samsung has added their name to the ranks with a rather sexy instalment in Tel Aviv.

The billboard at first glance appears to be the classic ‘hunky male model in a fancy suit’ advertising the latest luxury timepiece. That is however, until the model comes to life via livestream and interacts with the waiting passengers at the bus stop, while showing off some of the features on the new Gear 3. With a combination of reactions from shock to amusement the smouldering model certainly perked up those who discovered his secret with one man even being allowed to swap places with him in a secret hidden studio.

The interactive digital ad is a popular medium for today’s brands to deliver their message to consumers with several companies using this method to shock, inform or just make you laugh, it is certainly engaging and in Samsung’s case clever and charming.

If only all our morning commutes could be brightened up with some fun advertising.

-@mckinleykearney

Casey Neistat releases inspirational “love letter” video message to the YouTube Community

Posted on March 9th, 2017 in brand PR,Celebrity PR,Consumer Electronics PR,Consumer PR,Online PR,Stunt Of The Day,Technology PR.

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Casey Niestat can add another layer to his resume: YouTuber, vlogger, filmmaker and now motivational speaker for the YouTube community.

His latest YouTube video entitled “DO WHAT YOU CAN’T” is more of a love letter to his fellow YouTubers whilst subtly championing his long running partnership with the tech company, Samsung.

Following his previous work with Samsung for the Academy Awards last month, Casey has now made a video about his own experience as a Youtuber.

Being so popular isn’t as easy as it seems… He had to overcome so many obstacles and doors slamming in his face on his way to success and this was the aim of the video: to create an inspirational video that, this time, will celebrate the YouTube community.

“If I were to write an autobiography, a book about my life, one title that would work would be Do What You Can’t,” Neistat narrates. Neistat talks about the filmmakers on YouTube that have defied the odds by taking their creativity and careers into their own hands. The message of this video is pretty simple: find success on your own terms. And do it with passion!

Recognisable YouTubers like Liza Koshy, Lilly Singh, Marques Brownlee, Gigi Gorgeous, Rosanna Pansino, h3h3productions, Devin ‘Supertramp’ Graham, Phil DeFranco, Jesse Wellens, Grace Helbig, and others are featured in a quick succession.

Finally, he tells the YouTube community to “keep creating…and never forget, you don’t have to listen to anyone, because in this new world, no one knows anything.” To date the video has gained over 2 M views in two days and is the 6th trending video on YouTube clearly his message is getting across.

This isn’t the first time that Casey has created a buzzworthy video on his channel alongside Samsung. He had previously released several videos documenting his antics being pulled around on a snowboard by a specially designed Samsung drone and making us all very jealous.

– @roxana_raileanu

MAZDA “TURNS HEADS” WITH NEW BILLBOARD

Posted on February 9th, 2017 in brand PR,Car PR,Stunt Of The Day,Technology PR.

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To launch their new model MX-5 RF Mazda have used new technology to create an interactive billboard which is able to track heads turning towards their new fancy car. Using a camera and facial recognition software it is able to count the number of head turns it receives which is then displayed on the screen. The digital billboard is located in the Royal Bank Plaza on Toronto’s busy  Bay Street and the “head count” has approached 15,000 in just two days.

The campaign led by J. Walter Thompson Canada was launched Monday ahead of next week’s Canadian Auto Show, where the brand will be debuting the MX-5 RF. The campaign will only appear in Toronto and only for a month.

Vincent Reboul, marketing director at Mazda Canada has said that he wanted to show that Mazda are becoming more quality-oriented but keeping the stylish and fun-to-drive design for their vehicles.

-LilahKS