Retail PR « Taylor Herring

Retail PR

Man bun alert! Mattel gives their Ken Doll a 2017 Diversity Makeover

Posted on June 22nd, 2017 in Consumer PR,FMCG,Kids PR,PR Stunt,Publicity Stunts,Retail PR,Stunt Of The Day,Toy PR.

We all like a good makeover now and again, whether that means changing the colour or style of our hair, or updating our wardrobes to treat ourselves to a fresh look. Now, Mattel have decided to apply this same concept to Barbie’s Beau, Ken. Since the birth of Ken in 1961, his appearance has hardly shifted from the conventional characteristics of tanned, blonde and muscular. But in 2017, Mattel felt it was necessary to reform the limiting framework of Ken’s image. New and improved Ken now comes in 15 different variations, with three body types, seven skin tones and nine hairstyles. One version of Millennial Ken even has a man bun, while another sports some cornrows. Similarly, Ken’s new garments include skinny jeans, high-top trainers, and vibrant-coloured shirts and vests, in an effort to make him look more like the young men of today’s generation.

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Various celebrities have taken to twitter to comment on Ken’s new makeover; Emily Jashinsky specifically writing, ‘Does man bun Ken doll also come with a Soul Cycle membership, vintage record player, and 50,000 in student loan debt?’

Mattel’s revival of Ken’s appearance follows similar updates that the company made to Barbie last year, and now both characters represent a variety of body shapes and skin tones. Personally, I think this is a very effective way of making children more open to diverse appearances. Additionally, kids can be inspired by a wide range of styles through their favourite dolls, and no longer have to feel like they are confined to following one ‘fashionable’ look. With all these changes, we’re already anticipating the next phase of Ken’s evolution.

– @georgielmw

Our Favourite Top 5 Valentine’s Day 2017 Campaigns

Posted on February 14th, 2017 in brand PR,Consumer PR,Environmental PR,Food and Drink PR,Online PR,Retail PR,Roundup,Stunt Of The Day.

Each year people seek to find new ways to creatively express their love to each other on Valentine’s Day. In a world of overproduction, where it seems like everything has already been said, created and nothing can surprise us, here are our picks of the most original and creative Top 5 Valentine’s Day 2017 Campaigns that will leave you impressed on this day of romance.

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1) Google

In the spirit of Valentine’s Day, Google is not only celebrating the special day with a new doodle but has created Valentine’s themed interactive games with the help of World Wildlife Fund to raise awareness for the pangolin, the most trafficked mammal today. Each game is set in one of the animal’s natural habitats of Ghana, India, China or the Philippines. Each level you have to collect certain elements to create a perfect gift for its mate. In this way Google is thinking long-term; helping us to spread the message across the world, learn about these vulnerable creatures and to protect the beautiful pangolin from extinction.

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2) Mr Kipling

Cake and flowers tend to be the most popular Valentine’s Day gifts, but can it become better than this when Mr Kipling, Britain’s favourite cake maker, has created a cake bouquet from beautifully selected pink roses in an arrangement with delicious miniature Cherry Bakewell’s, Battenberg’s and French Fancies. The “Bou-cake” reportedly costs £400 and comes with a complimentary box of special-edition cakes.

3) Deliveroo

“With Deliveroo you can give the third wheel in your life some love,” says Deliveroo, who have launched a special “third wheel service” bundle for three with a funny Valentine’s Day advert. It centres on singleton Kevin who, as the advert puts it, is “soul-crushing alone”. According to research carried out by the company, Valentine’s Day traditions are changing and British couples would be happy to spend their Valentine’s Day with a “third wheel” or enjoy dinner together with another couple. The Deliveroo bundle for three is available to order from February 9 to 19.

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4) Burger King

Valentine’s Day is all about spending time with your special someone. Burger King have come up with an ingeniously simple creation sure to appeal to the instagrammers out there with a special  edition cup that has room for two straws so you can now share your drink with your significant other as well as your hopes and dreams.

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5) Dominos

Are you looking to propose this year? Do you and your partner love pizza? Then this might just be the perfect ring for you as Domino’s Pizza has created a very special 22-carat gold pizza slice engagement ring. The ring is able to be won via a competition on the company’s Facebook page.  Could this fabulous idea be any cheesier!

– @elizas_music

The newest holiday sweeping Twitter. Brands wish us all a Happy Galentine’s Day.

Posted on February 13th, 2017 in brand PR,Consumer PR,Fashion PR,Food and Drink PR,Online PR,Retail PR,Roundup,Stunt Of The Day.

 

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Tomorrow is either a day you look forward to or dread with the very depths of your being. I am of course referring to the infamous Valentine’s Day. In a mere 24 hours we will all be confronted by heart shaped everything, surrounded by public displays of affection and unable to get a reservation anywhere in town.

However whether Valentine’s Day tickles your fancy or sets your teeth on edge you may not be aware that today, 13th February, has become somewhat of an unofficial holiday in itself. Christened “Galantine’s Day” by the wickedly funny Amy Poehler’s character, Leslie Knope, in Parks and Recreation it is a day where you are encouraged to celebrate sisterhood in all its glory. In Poehler’s words we are meant to: “leave our husbands and our boyfriends at home, come and kick it, breakfast-style. Ladies celebrating ladies.”

Brands have also taken note of this cultural addition to the calendar as it grows in popularity and have taken to twitter using the hashtag #GalentinesDay to share their own messages and promotions.

Penguin books decided to encourage a shout out to inspirational female figures with an extra charitable edge.

Asos used the occasion to express some of those Anti-Valentines sentiments that many of us are feeling.

Marks and Spencer championed the idea of spoiling yourself with a spotlight on some of their spa and home products.

Malibu declared that it is officially cocktail time.

Whilst Ahmad Tea has you covered if you can’t face a hangover on a Tuesday morning.

Finally, Hulu reminds us to thank the creator of this holiday by watching unlimited Leslie Knope moments online.

So for today grab your girlfriends, a bottle of your favourite tipple, maybe a box or two of something decadent to go with it take and the opportunity to celebrate ladies just being ladies!

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Super Bowl LI: Top 5 adverts – from politically correct to the most funny

Posted on February 6th, 2017 in brand PR,branded content,Celebrity PR,Comedy PR,Retail PR,Roundup,Sport,Sport PR,Stunt Of The Day,Viral Video PR.

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Many are still excited about the Super Bowl weekend and are talking about how Tom Brady led one of the greatest comebacks in sports history lifting New England from a 25-point hole to the patriots’ fifth NFL championship in the first Super Bowl overtime beating the Atlanta Falcons. Advertisers and big name brands released countless commercials that grabbed people’s attention and here are the top 5 adverts that stood out.

  1. Budweiser

Immigration is a hot topic today and it’s clearly shown in Budweiser’s Super Bowl ad, which is based upon the story that follows Adolphus Busch, an ambitious young immigrant’s journey to America in pursuit of his dream of making the best beer in the world and becoming the co-founder of Budweiser. However, with a strong message like this titled “Born the Hard Way” for 2017 Super Bowl commercial, Budweiser has triggered backlash from some for being “too political”. The commercial however has gone viral on social media and now has over 20,6 million views on YouTube.

  1. Audi

The wage gap, equal pay and feminism are one the most talked about topics today, and that might be one of the reasons why we are seeing a little girl as the protaganist in Audi’s equal pay commercial for Super Bowl 2017, where the little girl is competing in a soapbox car race and gracefully wins the game. The commercial reveals an emotional inner monolog as the girl’s father struggles to discuss gender equality with her and hopes for the situation to change as his daughter grows.

“What do I tell my daughter?” the father says. “Do I tell her that her grandpa’s worth more than her grandma? That her dad is worth more than her mom? Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets? Or maybe I’ll be able to tell her something different.”

Published on February 1st 2017, the video already has over 8 million views on YouTube.

  1. Airbnb

Airbnb commercial conveying a political message stood out as one of the most powerful ads for Super Bowl 2017 and had everyone expressing their shared opinions via Twitter with over 24k retweets including the #WeAccept hashtag. The Airbnb ad preaches equality, diversity, and acceptance including multi-ethnic faces on their Super Bowl advert. The video features diverse faces from different ethnic background and words that say “No matter who you are, where you’re from, who you love, who you worship, we all belong. The world is more beautiful the more you accept.”

  1. Kia

In a recent Kia’s campaign for Super Bowl, we see Melissa McCarthy as a warrior sprinting through the dessert, helping whales and saving the environment from natural disasters. This might be one of the funniest Super Bowl commercials so far while promoting the 2017 Niro Crossover, a car that has set a Guinness World Record for lowest fuel consumption while driving across the America. The company’s message is that no challenge is too big, too small or too difficult. People are loving the idea behind Kia’s campaign and the video has over 164k views in less than a week.

  1. Mr Clean

According to Mr. Clean commercial, every woman desires a man who cleans and is willing to scrub the kitchen down. Here you can see best of Mr. Clean’s moves in the shower and wiping the kitchen floor as he makes it all look so effortless. Football fans love a bit of fun during the Super Bowl half-time and the video has already gone viral with over 8 million views on YouTube.

– @elizas_music

Snap up new Snapchat’s Spectacles

Posted on November 23rd, 2016 in App PR,brand PR,Consumer PR,Online PR,PR Stunt,PR Stunts,publicity stunt agency,Retail PR,stuff we liked,Stunt Of The Day,Technology PR.

Yesterday, hundreds queued down New York’s Fifth Avenue, eagerly anticipating the opportunity to ‘snap up’ Snap Inc’s new Spectacles, the must-have piece of tech this winter. Having announced only on Monday at 6am that in 24 hours New Yorker’s would have the chance to purchase the glasses, the anticipation was understandably high, with hundreds queuing for hours to purchase a pair. Joining the qeuers was Paul Marcum, president of Truffle Pig – the joint advertising agency owned by Snapchat, WPP and Daily Mail – reflecting the idea that Snap Inc. had created a highly desirable (not to mention exclusive) product. Furthermore, this proved an opportunity not to be missed for those who wait in queues for a living – and, as expected, they came prepared.

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The Spectacles are, essentially, a pair of sunglasses with a camera inside – what’s cool about them is that they shoot unique circular video, and are linked directly with the Snapchat app. They are retailing for $129.00 (roughly £100) each, with restrictions meaning ensuring that customers only buy two pairs each – clearly a necessary precaution, given that pairs have since been selling on eBay for up to $1000.

The specs were first unveiled on Friday, November 11 at Venice Beach – the location of Snapchat’s former office headquarters. Snap Inc. have ingeniously used a vending machine-esque bot to distribute the glasses, which is covered by curtain and then restocked in each location as required.

Snap Inc. began by placing billboards, some without branding or wording but just the distinctive eye logo. This increased speculation nationwide as to where the next bot would be, with hopefuls optimistically predicting that the next pop-up would be in their region – from New York’s Times Square to Cleveland, Ohio.

Snap Inc. then dropped a clue as to the next location:

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Whilst the decidedly rural drop-point of Big Sur, California led to much confusion amongst Twitter users, it was then confirmed by a retweet from Snap Inc. that it was at Big Sur that Snap’s CEO tried the specs out for the first time – and knew they were onto something.

Snap Inc. have been incredibly successful in launching their the Spectacles, not least because of their clever marketing strategy which has allowed a buzz to develop, and carry on developing, around an exclusive product. We look forward to seeing what Snapchat come up with next!

– @katiemallion