Posted on February 14th, 2017 in brand PR,Consumer PR,Environmental PR,Food and Drink PR,Online PR,Retail PR,Roundup,Stunt Of The Day.
Each year people seek to find new ways to creatively express their love to each other on Valentine’s Day. In a world of overproduction, where it seems like everything has already been said, created and nothing can surprise us, here are our picks of the most original and creative Top 5 Valentine’s Day 2017 Campaigns that will leave you impressed on this day of romance.
In the spirit of Valentine’s Day, Google is not only celebrating the special day with a new doodle but has created Valentine’s themed interactive games with the help of World Wildlife Fund to raise awareness for the pangolin, the most trafficked mammal today. Each game is set in one of the animal’s natural habitats of Ghana, India, China or the Philippines. Each level you have to collect certain elements to create a perfect gift for its mate. In this way Google is thinking long-term; helping us to spread the message across the world, learn about these vulnerable creatures and to protect the beautiful pangolin from extinction.
2) Mr Kipling
Cake and flowers tend to be the most popular Valentine’s Day gifts, but can it become better than this when Mr Kipling, Britain’s favourite cake maker, has created a cake bouquet from beautifully selected pink roses in an arrangement with delicious miniature Cherry Bakewell’s, Battenberg’s and French Fancies. The “Bou-cake” reportedly costs £400 and comes with a complimentary box of special-edition cakes.
“With Deliveroo you can give the third wheel in your life some love,” says Deliveroo, who have launched a special “third wheel service” bundle for three with a funny Valentine’s Day advert. It centres on singleton Kevin who, as the advert puts it, is “soul-crushing alone”. According to research carried out by the company, Valentine’s Day traditions are changing and British couples would be happy to spend their Valentine’s Day with a “third wheel” or enjoy dinner together with another couple. The Deliveroo bundle for three is available to order from February 9 to 19.
4) Burger King
Valentine’s Day is all about spending time with your special someone. Burger King have come up with an ingeniously simple creation sure to appeal to the instagrammers out there with a special edition cup that has room for two straws so you can now share your drink with your significant other as well as your hopes and dreams.
Are you looking to propose this year? Do you and your partner love pizza? Then this might just be the perfect ring for you as Domino’s Pizza has created a very special 22-carat gold pizza slice engagement ring. The ring is able to be won via a competition on the company’s Facebook page. Could this fabulous idea be any cheesier!
Posted on February 13th, 2017 in brand PR,Consumer PR,Fashion PR,Food and Drink PR,Online PR,Retail PR,Roundup,Stunt Of The Day.
Tomorrow is either a day you look forward to or dread with the very depths of your being. I am of course referring to the infamous Valentine’s Day. In a mere 24 hours we will all be confronted by heart shaped everything, surrounded by public displays of affection and unable to get a reservation anywhere in town.
However whether Valentine’s Day tickles your fancy or sets your teeth on edge you may not be aware that today, 13th February, has become somewhat of an unofficial holiday in itself. Christened “Galantine’s Day” by the wickedly funny Amy Poehler’s character, Leslie Knope, in Parks and Recreation it is a day where you are encouraged to celebrate sisterhood in all its glory. In Poehler’s words we are meant to: “leave our husbands and our boyfriends at home, come and kick it, breakfast-style. Ladies celebrating ladies.”
Brands have also taken note of this cultural addition to the calendar as it grows in popularity and have taken to twitter using the hashtag #GalentinesDay to share their own messages and promotions.
Penguin books decided to encourage a shout out to inspirational female figures with an extra charitable edge.
Asos used the occasion to express some of those Anti-Valentines sentiments that many of us are feeling.
Marks and Spencer championed the idea of spoiling yourself with a spotlight on some of their spa and home products.
Malibu declared that it is officially cocktail time.
Whilst Ahmad Tea has you covered if you can’t face a hangover on a Tuesday morning.
Finally, Hulu reminds us to thank the creator of this holiday by watching unlimited Leslie Knope moments online.
So for today grab your girlfriends, a bottle of your favourite tipple, maybe a box or two of something decadent to go with it take and the opportunity to celebrate ladies just being ladies!
Posted on November 23rd, 2016 in App PR,brand PR,Consumer PR,Online PR,PR Stunt,PR Stunts,publicity stunt agency,Retail PR,stuff we liked,Stunt Of The Day,Technology PR.
Yesterday, hundreds queued down New York’s Fifth Avenue, eagerly anticipating the opportunity to ‘snap up’ Snap Inc’s new Spectacles, the must-have piece of tech this winter. Having announced only on Monday at 6am that in 24 hours New Yorker’s would have the chance to purchase the glasses, the anticipation was understandably high, with hundreds queuing for hours to purchase a pair. Joining the qeuers was Paul Marcum, president of Truffle Pig – the joint advertising agency owned by Snapchat, WPP and Daily Mail – reflecting the idea that Snap Inc. had created a highly desirable (not to mention exclusive) product. Furthermore, this proved an opportunity not to be missed for those who wait in queues for a living – and, as expected, they came prepared.
The Spectacles are, essentially, a pair of sunglasses with a camera inside – what’s cool about them is that they shoot unique circular video, and are linked directly with the Snapchat app. They are retailing for $129.00 (roughly £100) each, with restrictions meaning ensuring that customers only buy two pairs each – clearly a necessary precaution, given that pairs have since been selling on eBay for up to $1000.
The specs were first unveiled on Friday, November 11 at Venice Beach – the location of Snapchat’s former office headquarters. Snap Inc. have ingeniously used a vending machine-esque bot to distribute the glasses, which is covered by curtain and then restocked in each location as required.
Snap Inc. began by placing billboards, some without branding or wording but just the distinctive eye logo. This increased speculation nationwide as to where the next bot would be, with hopefuls optimistically predicting that the next pop-up would be in their region – from New York’s Times Square to Cleveland, Ohio.
Snap Inc. then dropped a clue as to the next location:
Whilst the decidedly rural drop-point of Big Sur, California led to much confusion amongst Twitter users, it was then confirmed by a retweet from Snap Inc. that it was at Big Sur that Snap’s CEO tried the specs out for the first time – and knew they were onto something.
Snap Inc. have been incredibly successful in launching their the Spectacles, not least because of their clever marketing strategy which has allowed a buzz to develop, and carry on developing, around an exclusive product. We look forward to seeing what Snapchat come up with next!
Posted on October 20th, 2016 in Book PR,Children's Brands PR,Kids PR,Retail PR,Stunt Of The Day.
To celebrate the 45th anniversary of Roger Hargreaves’ Mr Men, The Royal Mail have commissioned sets of collectible stamps displaying all your favourite characters from the series, including Mr Bump, Little Miss Sunshine and Mr Tickle.
Since 1971, the Mr Men and Little Miss series have sold over 100 million copies in 28 countries and are sure to be the ideal nostalgic companion for Royal Mail users. Roger Hargreaves’ son Adam, who took over the business after his father’s death in 1988, commented that his father ‘would be chuffed’ at the news and they hope that the stamps will ‘brighten up sending and receiving mail’.
At 64p per stamp or £6.40 for the full set, full sell-out is expected quickly. The stamps will go on sale in Post Office branches nationwide and via the Royal Mail website for the next 12 months.