Magazine PR « Taylor Herring

Magazine PR

Glamour magazine show that life goals have no age

Posted on January 6th, 2017 in Digital PR,Magazine PR,Online PR,Stunt Of The Day,Viral Video PR.

“What is your life goal?” For most of us, this is a question that often stumps and frustrates. It can either lead you to a place of great realisation and confirmation or wall pounding annoyance and despair.

On Wednesday, top women’s publication, Glamour magazine released a video on their official YouTube channel in which participants  (both male and female), ranging from from ages five to 75 are asked “What goal do you have in life?”

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Answers stemmed from the hilarious “I play lacrosse and it has a goalie” (an answer given by an adorable five year old), to the more career focused answer “to make a living singing and acting” to very family orientated answer of “to be a really good mother to my children [and] be a role model to them”.

glamour-2

One would think that due to the span of ages, answers would vastly vary in scope, detail and time of completion. However, an answer that seemed to pop up again and again throughout the video was simply “to be happy”.

In fact, happiness, stability and enjoyment of life seemed to be a reoccurring theme within all the answers. Whether this wish of happiness was personal “To win an oscar”, or on the behalf of others “…I want to make the people around me happy”, all participants wished to maximise their enjoyment of life by either doing activities that they loved, being (or becoming) the type of person that could deliver happiness or by achieving a particular goal that would deliver happiness.

Glamour have proved that although we may grow older and our perspectives on life may change, the core value of our goals (and indeed, our lives) can be boiled down to one factor: happiness!

You can watch the full video below:

– @ApparentlyImKJ

100 Brilliantly Creative Outdoor and Ambient Marketing Campaigns

Posted on June 1st, 2014 in Arts PR,Attraction PR,Awards PR,Book PR,brand PR,Broadband PR,Camera PR,Car PR,Celebrity PR,Charity PR,Children's Brands PR,Classical Music PR,Comedy PR,Computer Games PR,Consumer Electronics PR,Consumer PR,creative publicity,Cycling PR,Digital PR,DVD PR,Entertainment Brands,Environmental PR,Event PR,Experiential Marketing,Extreme Sports PR,Fashion PR,Festival PR,Film PR,Fitness PR,FMCG,Food and Drink PR,Football PR,Games PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Magazine PR,Music PR,Online PR,Opera PR,PR Jobs,PR Stunt,PR Stunts,Property PR,Publishing PR,Radio PR,Restaurant PR,Retail PR,Shopping Centre PR Stunts,snackfood PR,Sport PR,Technology PR,Television PR,theatre PR,Tour PR,Tourism PR,Toy PR,Travel PR,Venue PR,Viral Video PR.

By James Herring

Nobody tweets a picture of a poster or a billboard. Well rarely.

Marketers are having to come up with increasing bolder, creative and innovative news ways of getting the message out there.

Here are some of our favourite bits of creative and unusual media of recent years.

1. Nationwide Insurance

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2. Drunk people sleeping on the streets of Japan are turned into human billboards for a new alcohol awareness campaign.

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3. The Economist

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4. Dengan Nose Hair Trimmers

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5. O’Donovans Irish Pub

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6. Silberman’s Fitness Center

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7. Adidas

Oliver Kahn Poster Presentation

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8. Bic Razors

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9. Mini

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10. Frontline – Flea and Tick Spray

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11. Newcastle Brown Ale hijack Stella

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12. Nike

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13. BMW vs Audi

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14. Fitness First – Bus Stop Scales

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15. Folgers Coffee make good use of steam vents

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16. Aim Plumbing Servoces

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17.  Brandstik USB

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18. Tefal

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19. Nike Escalator sabotage

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20. National Geographic Channel

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21. HBO – Game Of Thrones

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22. BBC World

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23. Smart car

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24. Joffrey Ballet School, Chicago

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25. Mondo Pasta

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26. Kansas Public Library

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27. Japanese camera ad

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28. Australian construction site

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29. Yahoo

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30. Colorado road safety campaign

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31. Anando Milk

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32. Australian Childhood Foundation

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33.  Belt Up

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34. Cadbury Dairy Milk

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35. Heineken

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36. Hot Wheels

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37. Law and Order

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38. Martor Razor Blades

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39. McDonald: Sundial Billboard.

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40. Quitplan.com

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41. Environmental Awareness: Swimming Pool.

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42. Iberia

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43. Venice Casino

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44. Lego

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45.

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46. Oral B

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47. Australian Public Transport Authority

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48. Kung Fu Panda – Dreamworks

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49. Imodium

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50. Alice In Wonderland

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51. FedEx Kinkos – Office Products

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52. Australia Post

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53. Kill Bill  (New Zealand)

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54. Absolut

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55. The Day After Tomorrow (Mumbai)

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56. Newcastle Brown Ale

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57. Batman

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58. Dutch Stutter Foundation

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59.Benjamin Moore Paints

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60. CNN

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61. Science World

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62. Old Timer Restaurants

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63. Smart

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64. McDonalds Fries

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65. Allstate Insurance: Marina Tower

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66. Peter MacCallum Cancer Centre

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67. Check The Gas

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68. Pedigree dog food (and poop bag dispenser)

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69.  Lays Potatoes

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70. Calgary Film Festival (crying billboard)

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71. Powerhouse Gym

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72. Peter Walsh Office Supplies

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73. DHL Online Tracking – Beijing

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74. Clearex (Israel)

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75. The Guitar Store

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76. Nikon

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77. IWC Watches

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78. Rock Radio

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79. Kit Kat

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80.

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81. Rimmel Quick Dry

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82. Hyundai

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83. Duracell

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84. Jobsintown.de

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85. Calgary Zoo

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86. Fedex

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87.  Copenhagen Zoo

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88. Walking Dead: Zombie Truck

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89. Mad Men (New Zealand)

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90. IBM

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91. Grand Theft Auto

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92. Father Bobs (Homeless Charity)

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93. WonderBra

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94. IAMS

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95. AOK (German Health Insurance)

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96. MTV Switch

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97. McDonalds

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98. Smart

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99. KarstadtQuelle: Dental Implant Insurance

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100. Nivea: Good-bye Cellulite Sofa

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For a really great archive and resource of advertisements visit Ads of the World or Trend Hunter for a great source for inspiration.

If you’re looking for a creative solution we can help with viral video productioncreative outdoor advertisingexperiential eventsnews generation and newjacking and publicity stunts.

Please share your examples with us. Let us know in the comments section below.

Follow us on twitter: @TaylorHerringUK

 

 

 

 

 

 

The Dandy Goes Digital

Posted on December 4th, 2012 in App PR,Digital PR,Magazine PR,Online PR.

LONDON, Tuesday 4th December 2012: The Dandy, Britain’s longest-running comic, takes on a whole new dimension with the launch of a new digital edition on the publication’s 75th anniversary.

The comic’s iconic characters will leap from the printed page into a new digital format, propelling Desperate Dan and Keyhole Kate into the 21st Century.

Using market-leading technology, The Dandy enters a new era with an interactive motion comic featuring gameplay.Meet the comic’s much-loved characters and get fresh new content free at www.Dandy.com.

Issue zero of the digital Dandy launches as the last printed edition hits the newsstands, and will be available online (PC / Mac) and later via tablet and smartphones.

Craig Ferguson, Editor of the new Dandy said, “We all know how popular digital devices have become with children so we’re drawing on our traditional heritage and updating our product to make it relevant for today’s children.“With this weekly digital edition, The Dandy is once again blazing a trail by launching a unique, interactive, motion comic. We’re giving The Dandy a whole new dimension and bringing a new lease of life to our characters.”

Household names have been lovingly redrawn and appear in the new format. Desperate Dan, Bananaman, The Numskulls, Keyhole Kate, Blinky and Brassneck all appear in the first issue. The digital Dandy also features some new characters as well as Retro-Active – a superhero team first for DC Thomson, publisher of The Dandy. This element revives the traditional Dandy adventure serial, providing an up-to-the-minute twist.

Each original comic strip allows readers to click through at their own pace. The panel-by-panel format ensures the enhanced comic remains close to its comic roots. Each week there will also be fun interactive games embedded within the stories. The launch issue includes a Bananaman game and Dandy Dollop – a digital pet that you can feed, dance and play with!

The comic is available initially from www.Dandy.com and later, Issue One will be downloadable online and as an app for tablet and smartphones.

David Bain, Head of Digital Development, said, “The ‘Digital Dandy’ will pave the way in a new era for comic books in the UK, utilising the latest technological advancements and bringing the much-loved comic to a new generation of fans with technology that will work across different platforms.”

In addition to the comic, there will be a joke shop, and a Dandy TV Show with game reviews, celebrity interviews and a ‘News at Dan’ round-up presented by television presenter and comedian Chris Cohen.

As The Dandy goes digital, the final print issue hits the shelves with a fond farewell from Sir Paul McCartney. In 1963, McCartney (then aged 21) was asked by music magazine NME to name his personal ambition. The response, of course, was to appear in The Dandy! Nearly 50 years later, and after a personal letter from the man himself, that wish has come true. The last ever Dandy is a 100-page spectacular starring 75 of the comic’s greatest characters, and includes a pull-out edition of the very first Dandy, from 1937.

For 75 years, The Dandy has delivered boisterous and anarchic fun. For many, it is an essential and beloved part of British childhood and The Dandy Annual forms a traditional part of Christmas.

The Dandy will now be available throughout the world – once again blazing a trail by launching a weekly, unique, interactive motion comic.

Visit www.Dandy.com to meet the characters and get your hands on fresh, new, FREE content with issue zero.

10 ‘Fun Facts’ About The Dandy

1) The Dandy is Britain’s longest-running comic – celebrating 75 years, this year. The first edition was published on 4th December 1937.
2) The peak sale of 2,035,310 copies was achieved in April 1950.
3) The Dandy continued to publish its fun-filled pages during the dark days of the Second World War to brighten the days of millions of young readers. The Dandy reflected the times by adding a dash of patriotism to the normal mixture of laughs and adventures.
4) Dandy stories that have hit the headlines include; Desperate Dan temporarily leaving the comic in order to run-off with The Spice Girls, the banning of cow pies due to Mad Cow disease and Dan temporarily losing his gun and becoming ‘PC.’
5) Desperate Dan Pie-Eater’s Club started in June 1978, gaining nearly half a million members by 1980.
6) The Dandy went full colour in September 1993.
7) A giant bronze statue of Desperate Dan, striding across Dundee city square, was commissioned in 2000.
8) In October 2010 Harry Hill starred in his own regular strip.
9) Famous faces to have appeared in the comic in recent years include The Queen, Jeremy Clarkson, Stephen Fry, Cheryl Cole, Wayne Rooney, Gordon Ramsay, Lord Sugar and Simon Cowell.
10) The first editor was Albert Barnes. The current editor of the print edition is Craig Graham. Celebrated artists have included Dudley D. Watkins, Charles ‘Chic’ Gordon and Fred Sturrock and Jamie Smart.

Press Contact: Taylor Herring PR

Private Eye hits 25 year sales high

Posted on February 16th, 2012 in Magazine PR.

LONDON, Thursday 16th February 2012: Private Eye Magazine saw a significant jump in sales during the second half of 2011 with an average of 228,112 copies sold per fortnight, the highest sales figure for 25 years.

 With subscriptions currently running at an all-time high,the Gotcha Issue selling 253,704, the 50th Anniversary issue in October selling a record 267,834 copies and the Christmas issue 255,975.

Editor Ian Hislop commented: “10% growth in a year, I feel like the chancellor – in his dreams.”

Sheila Molnar MD of Private Eye, commenting on the sales figures said: “It has been an amazing year for the Eye.   The publicity that our 50thanniversary generated, the V&A exhibition, publication of the A-Z of Private Eye – The first 50 years, has had an enormous impact on sales. The first question I am always asked is “What is the secret of the Eye’s success?Simply, the magazine is entertaining, informative, and very reasonably priced at £1.50”

Private Eye is the satirical, bestselling news and current affairs magazine, edited by Ian Hislop.

Published fortnightly, the magazine is read by almost 750,000 readers.

Its investigative journalism, biting wit and satirical comment make it essential reading for politicians, journalists, and anyone who wants an informed and witty look at the political and cultural life of the country.

 www.private-eye.co.uk

Twitter – @PrivateEyeNews

 For further  information, please contact Taylor Herring PR

 

Private Eye magazine celebrates 50 glorious years

Posted on September 8th, 2011 in Book PR,Celebrity PR,Comedy PR,Consumer PR,Event PR,Magazine PR,Online PR.

 ★ Ian Hislop celebrates 25 years at the helm

50th book launch to mark historic milestone

V&A exhibition to celebrate landmark anniversary

LONDON, 8th September 2011: Private Eye is Britain’s first, most successful and indeed only fortnightly satirical magazine. Founded in 1961, it has somehow managed to survive for half a century during which it has consistently entertained, informed and irritated its readers.

Over five turbulent decades it has developed its unique mix of jokes and journalism, comedy and campaigning, gags and gossip, laughter and libel, to cover the public life of the nation.

From political plots to royal revelations, from City scandal to media manipulation, from legal lunacy to municipal madness. (That’s enough alliteration – Ed)

This year, Britain’s number one best-selling news and current affairs magazine marks its 50th anniversary on 25th October with a series of exciting events throughout the Autumn.

Ian Hislop comments: “I do not want anyone to think that this is all just a huge celebration of ourselves. Our 50th year is a chance to look back and take a dispassionate view of how marvellous we are.”

Released on Tuesday 20th September to kick off the anniversary year celebrations, Private Eye: The First 50 Years, an A-Z, is a lavishly illustrated, definitive history of the magazine, charting its rise from 300 copies of the first edition on 25th October 1961, to a fortnightly readership of 700,000, steered at the helm by Editor of 25 years, Ian Hislop.

Written by Private Eye journalist Adam Macqueen, who has been with the magazine since 1997, Private Eye: The First 50 Years, an A-Z, is an unsurpassed, fascinating history of Private Eye over the past 50 years.

Forming an in-depth, witty and occasionally critical appraisal, Macqueen has created the long-awaited volume containing everything you ever wanted to know about the  nation’s favourite satirical organ. At last the origin of Ugandan discussions will be disclosed, along with the story behind that Andrew Neil photo, and the identity of Britain’s Biggest Pseud. Plus the inside story of the magazine’s many high-profile legal battles, scoops and staff bust-ups, told by those who were there.

In addition to a wealth of new material, the book features exclusive interviews with current editor, Ian Hislop, his predecessor Richard Ingrams and co-founder, Christopher Booker, plus a host of other key figures past and present.

The book also contains exclusive reminiscences and revelations about former contributors including Peter Cook, Auberon Waugh and Willie Rushton, in addition to rare archive material, unseen photographs and an abundance of cartoons from the likes of Nick Newman, Tony Husband and Michael Heath – many never before published.

Adam Macqueen comments: “I’ve been digging up stories for the Eye for fourteen years, but a lot of the stuff I found out about the mag surprised even me. When I discovered it surprised the editor too, I figured I must be doing something right.”

 With the phone hacking scandal, the superinjunction fiascos and the European financial meltdown it has been a quiet year for news. Luckily Private Eye was there to fill the gap.

Available from Wednesday 12th October, the 2011 Private Eye Annual presents the very best of Private Eye’s unique blend of wit and humour,  jam-packed with pages of parody, the funniest spoofs, gags, cartoons, photo bubbles and topical humour.

Consistently found in the best seller chart and selling in excess of 78,000 copies last year alone, it is a must for every Christmas stocking.


Opening on Tuesday 18th October and running for three months until 8th January 2012, Private Eye at the V&A is on display in the V&A’s Studio Gallery in South Kensington, London.

Private Eye at the V&A is a free exhibition and will explore the wealth of artistic talent that the magazine has fostered by showcasing the original artwork for some of the finest and funniest Private Eye cartoons. Over its 50-year history, the Eye has published and promoted the work of more than 90 artists, many of whom started their careers at the magazine, including Gerald Scarfe, Ralph Steadman, Willie Rushton, Barry Fantoni, Nick Newman, Michael Heath, John Kent and Ed McLachlan. The illustrations will be shown in thematic sections on politics, royalty and social observation. They are richly varied in style and tone and take the form of single cartoons with captions, long-running strips and caricatures.

Ian Hislop has chosen 50 of the best trademark front covers, one from every year the magazine has been published. The front covers will be arranged in a timeline, offering a graphic satirical history of the news over five decades.

The exhibition will evoke the atmosphere of the magazine’s Soho office, with a recreation of the editor’s paper-strewn desk. There will also be seldom-seen ephemera from the magazine’s past campaigns and court cases, as well as a life-sized cutout of Tony Blair, a stuffed dog, a flying Robert Maxwell and a giant inflatable banana.

Notes to Editors:

Private Eye is the UK’s number one, best-selling news and current affairs magazine, edited by Ian Hislop.

Richard Ingrams served as editor from the 10th issue until 1986, and was then succeeded by Ian Hislop in 1986. It offers a unique blend of humour, social and political observations and investigative journalism. Published fortnightly, the magazine is read by over 700,000 readers.

Ian Hislop has edited Private Eye since 1986, and was absolutely thrilled to be voted the 97th most powerful person in the media by the Guardian this year.

Commentating on “a stellar year for the man who celebrates 25 years in the editor’s chair in October – half the life of the magazine” The Guardian continued “The Private Eye editor has challenged privacy injunctions, led the way on important stories – and has also managed to boost sales.

Hislop’s work has put privacy injunctions firmly in the spotlight. But less glamorous campaigns have also succeeded at the magazine, where sales of more than 200,000 a fortnight are the best for nearly 20 years.

Even in recent months, the In the Back column has led the way on care homes, Southern Cross and the failings of the Care Quality Commission, and Rotten Boroughs broke an important story on South Tyneside council’s legal battle with Twitter. The magazine revealed problems at Doctor Who – and who would want to be a sleazy hack with Street of Shame on the lookout?

Hislop’s personal appearances on behalf of the magazine, whether on Radio 4’s Today programme or before Commons committees, have been impressive, which is perhaps not surprising given his lengthy TV career.

He continues to be a driving force of BBC1’s Have I Got News for You. And successes such as Ian Hislop’s Age of the Do-Gooders this year have also seen him identified as one of BBC2’s representative faces by controller Janice Hadlow.”

Ian has made countless television and radio appearances, as panellist, essayist and presenter. Credits range from Newsnight Review, Question Time and University Challenge (‘The Professionals’), to Radio 4 series on the history of tax, the Victorians and church architecture.

As a writer, Ian progressed from Spitting Image to write sketches for Harry Enfield and television plays for Maureen Lipman and Dawn French. Most recently he co-wrote the family sitcom, My Dad’s the Prime Minister.

Ian Hislop was honoured to receive the British Society of Magazine Editor’s highest award, The Editor’s Editor.

Adam Macqueen

Adam Macqueen joined the Eye on work experience in 1997, and has been there ever since, apart from two years when he ran away to become deputy editor of the Big Issue. He writes mostly for the Street of Shame and Media News pages, as well as compiling the Number Crunching Column.

He has also freelanced for a great many other newspapers and magazines, and had a weekly slot as co-presenter on the Sandi Toksvig show on LBC as well as regularly appearing on Sky News.

His previous book, The King of Sunlight: How William Lever Cleaned Up The World, was a chosen title on both Simon Mayo’s book club on Five Live and A Good Read on Radio 4.

www.private-eye.co.uk or via twitter – @PrivateEyeNews