Posted on August 31st, 2016 in Consumer PR,Food and Drink PR,Stunt Of The Day.
After hiring the famously tanned actor George Hamilton to represent KFC’s brand new extra crispy recipe, KFC has created a fried-chicken scented sunscreen. This is a fully functioning bottle of sunscreen, factor 30, released at the perfect time as England reaches its highest temperatures it has seen this summer – so this collectible can protect you from even the strongest of rays!
The fast food brand gave out 3000 bottles for free through its website on Monday 22nd August. This campaign was clearly a success as the bottles were snatched up so quickly by the forever loyal KFC customers who have always wanted to smell like their favourite dish!
Posted on August 30th, 2016 in Consumer PR,Food and Drink PR,Stunt Of The Day.
IKEA is well known for its furniture (and in these parts for some excellent PR stunts) but unless you’ve visited a store there’s something else from the Swedish giant that might surprise you.
Everyone who goes comes out with the same thing on their lips; food. IKEA has quickly become a destination for people to sample culinary wares just as much as to buy bits for your front room.
Swedish retailer IKEA is opening a fully immersive dining experience in Shoreditch – a ‘Do-it-Yourself Restaurant’ where the diners run the diner, becoming the star chefs in their very own restaurant.
To that end IKEA is opening its own restaurant in, unsurprisingly, Shoreditch next month where those delicious meatballs that all your friends rave about will be front and centre.
You can book the space for parties (free of charge) or swing by a cookery class to learn some tips and tricks from the masters.
Sign up here if you fancy the look of it.
Posted on June 27th, 2016 in Consumer PR,Food and Drink PR,Stunt Of The Day.
Part PR stunt and part ingenious product; KFC have recently introduced an ingenious little idea that has captured much media attention – the ‘Watt a Box’.
The ‘Watt a Box’ is a normal KFC meal box with a twist…at the end of the box is a Lithium-ion battery with a USB port and an Apple charging cable which means you can charge your phone while eating your meal!
This limited edition box has been launched in India as part of a week-long contest on KFC India’s Facebook page and are retailing at a handful of outlets in Delhi and Mumbai for only 149 rupee’s (£1.50)!
Hopefully it will hit the streets of England soon and will be saving us all when our phone runs out of battery during the usual post-night out KFC!
Posted on June 27th, 2016 in Consumer PR,creative publicity,Food and Drink PR.
LONDON, Monday 27th June 2016: Tennis grandee Judy Murray has been hired by drinks brand Pimm’s to ensure the nation’s bar staff know how to deliver the perfect serve.
And she is waging war on excess mint!
Last year, the mother of tennis stars Andy and Jamie Murray hit the headlines when she tweeted her dismay at being served a Pimm’s with “a foliage overdose” which revealed excessive amounts of the garden herb protruding from the top of her glass.
Recognising Judy as a stickler for standards, Pimm’s bosses offered the former Scottish national coach a job on their team in a newly created role of CFO (Chief Foliage Officer).
Judy Murray said: “My recipe for a perfect summer’s afternoon is a delicious glass of Pimm’s – and some great tennis. Jamie and Andy can take care of the tennis bit – I’ll be focussing on making sure we get the right amount of mint in our Pimm’s”.
Judy has recorded a training video for bartenders that is to be distributed across the nation in a bid to avoid any more foliage blunders.
Elly Martin, Pimm’s Brand Manager said “We’re delighted to welcome Judy to the team as our newly appointed Pimm’s Chief Foliage Officer. Mint management is key to a great glass of Pimm’s and we know Judy is a perfectionist and doesn’t settle for second best.”
For the facts about alcohol visit drinkaware.co.uk
Pictures available here
Posted on June 9th, 2016 in Food and Drink PR,PR Stunt,PR Stunts,publicity stunt agency,Sport PR,Stunt Of The Day.
What if you had the perfect excuse to watch the UEFA Champions League without your girlfriend?
That’s the setup for Heineken’s latest football stunt.
A week before the UEFA Champions League Final in Milan, the beer brand targeted a handful of blokes out at dinner in São Paulo with their girlfriends.
As the guys open their menus they discover an enticing proposition…