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Food and Drink PR

TEAM GB athlete Louis Smith shows off his extraordinary morning wake-up routine

Posted on May 18th, 2016 in branded content,Consumer PR,creative publicity,Event PR,FMCG,Food and Drink PR.

LONDON, Wednesday 18th May 2016: With the Olympic Games mere months away, Louis Smith has given an insight how he gets his day off to a great start, with a remarkable morning routine that includes somersaults, pommel horse practice and the splits!

The new video released shows how the London 2012 silver medalist starts his day by climbing out of bed and walking down the stairs on his hands. Somersaults onto the sofa, pommel horse practice and press ups on the counter also form part of Louis’ unique wake-up performance.

In a way that only an Olympic gymnast could, Louis tumbles through the kitchen effortlessly to flick the kettle on with his big toe, and finishes off his incredible morning routine sat in splits, with a hearty bowl of Corn Flakes.

Louis shared his incredible morning routine to celebrate the launch of the new Kellogg’s #GreatStarts campaign where the public can win tickets to the RIO Olympics simply by sharing their morning routines and using the #GreatStarts hashtag

Louis, as an ambassador for the Great Starts campaign, invited Kellogg’s to film his morning routine ahead of the Olympic Games in Rio this summer. As an athlete, Louis understands the importance of starting his day off right and is sharing his story of success with Kellogg’s up until the start of Rio 2016 this summer.

 Louis commented on his extraordinary wake-up, “I love to get off to an energetic start in the morning as I find this sets me up for day ahead.  With such an active lifestyle, I need a filling breakfast to keep my body fueled throughout the day.  I loved making the video and showing some of my moves around the house – although I must warn people not to try these moves at home unless you are a trained gymnast; eating breakfast whilst doing the splits is not for everyone! Competing at the Olympic Games takes a lot of preparation and having a positive wake up routine has really helped me to reach peak performance over the years and reach my full potential.  It’s an amazing feeling to have Great Britain’s support this summer, and now I can’t wait to get out there and compete with Team GB and help us get off to a great start in Rio.”

Louis’ bedroom features personal touches including his Rio de Janeiro guidebook and map, which will come in useful in August, and his Strictly Come Dancing costume from his winning routine on the show. With Union Jack bedding, and a red, blue and white theme throughout the house, Louis is supporting Team GB all the way to the Olympic Games

The public are being urged to share how they start the day right by using #GreatStarts which will enter them into an exclusive competition to win a pair of tickets to the Olympic Games. Kellogg’s Great Starts aims to encourage everyone to harness this knowledge in reaching their potential. Whether we aim to start our day simply feeling fresh, or whether we’re looking for that all important edge to become a next generation Olympian, Kellogg’s provides something for everyone.

 Louise Thompson-Davies, PR Manager at Kellogg’s UK & ROI said: “We are proud to be an official sponsor of Team GB at the Rio 2016 Olympic Games this summer and who better than our ambassador Louis Smith to demonstrate his extraordinary morning routine? Louis has been sharing his tips on how to get a great start to your day and we’re delighted that he’s given Kellogg’s a fascinating insight into how he starts his day.”

 The Great Starts competition is open to anyone over 18 and you can enter by sharing tips, pictures and videos via Twitter, Instagram and Facebook on how you get off to a Great Start using the hashtag #GreatStarts.

 Visit www.kelloggs.co.uk/greatstarts for further information and full terms and conditions.

Download pictures here

Press Contact: Taylor Herring

DELIVEROO’S SLOT MACHINE

Posted on May 11th, 2016 in Experiential Marketing,Food and Drink PR,Stunt Of The Day.

Meal time is not always a lot of fun. Staying late, followed by the long commute home, mean that, for many people, preparing a healthy, fulfilling meal is a little too much effort. Takeaways, so often held up as the “easy and unhealthy” option have undergone a renaissance in recent years, with brands embracing  healthy eating while still being an easy option for busy people.

Deliveroo is one such company, and this week has surprised commuters at Waterloo Station with something to inject a little bit of fun back into dinner time.

Combining the thrill of chance with delicious food was always going to be a winning combination; with commuters pulling the lever for a chance to win a number of rewards. Samples from some of Deliveroo’s most popular restaurants and “jackpot” surprises were on offer in Deliveroo’s bespoke machine, which will now be touring the country and, hopefully, bringing a few smiles to disgruntled faces along the way.

Finger Licking Good

Posted on May 5th, 2016 in Food and Drink PR,Stunt Of The Day.

Tearing into a piece of chicken after ploughing through a bucket meal is one of life’s great pleasures, maybe only topped by that residue left after you’ve finished. A final, tasty reminder of the meal. For many people, though, they love the idea of fast food but are constantly worrying about their waistlines. KFC know that so have developed an ingenious solution…

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KFC have launched its own range of edible polish flavours. The flavours, based on the ‘Original’ and ‘Hot & Spicy’ ones from the restaurant, are the two most popular across the world. It allows anyone to enjoy that ‘finger licking good’ flavour without adding a few calories to your daily intake. There’s even a video (which is suitably confusing and features a lot of finger tutting):

Bravo KFC.

Captain Wes Morgan signs for Captain Morgan

Posted on May 3rd, 2016 in Celebrity PR,Consumer PR,creative publicity,Food and Drink PR,PR Stunt,Publicity Stunts.

  • Drinks brand to produce limited edition Captain ‘Wes’ Morgan bottle following the player’s premiership victory

TUESDAY, 3rd May 2016: Leicester City fans will be able to toast their captain Wes Morgan with a limited edition Captain Morgan bottle, featuring the star player, following his side’s victory in the Barclay’s Premier League title on Monday.

Captain Wes Morgan

The spirit brand will release a limited edition bottle designed to celebrate the Premier League winner’s victory – replacing their famous buccaneer on the label with an image of the footballer.

The commemorative bottle features the Jamaican international star dressed as Captain Morgan in royal blue and white robes to match Leicester City’s home kit.

The bottles flowed into production following a Twitter exchange between Captain Morgan and the player after Leicester City were crowned champions following Tottenham Hotspur’s draw with Chelsea on Monday night.

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The drinks company have fast-tracked the production of the limited edition bottle, which features Wes Morgan’s signature and an updated medallion with 2016 inscribed to mark his title victory as team captain.

Fans of the premiership football player voiced their love for their Captain with praise across social media using the hashtag #OnlyOneCaptainMorgan, which also features on the bottle.

Wes Morgan has played every minute of the title winning campaign so far (3,285 minutes), becoming the third outfield Premier League champion to do so after Garry Pallister and more recently John Terry in 2015 who both completed the season having played 3,420 minutes. The defender scored an equaliser for Leicester City against Manchester United on Sunday to gain his team a crucial point and secure the title on Monday with 77 points and 2 games to spare.

The Foxes, against odds of 5000-1 at the start of the season, became Premier League champions for the first time in their history beating off the likes of ‘super-clubs’ such as Manchester City, Chelsea and Arsenal.

Rhys Love, Senior Brand Manager of Captain Morgan said: “Captain’s lead by example and we are thrilled to have one of the greatest captains of recent times, who coincidentally shares our name, become the centre of a historic sporting moment. We have created a limited edition commemorative Captain ‘Wes’ Morgan bottle to celebrate his incredible title win triumph as the club’s skipper. We salute Leicester City and their own Captain Morgan.”

Full set of images available for download – https://www.flickr.com/photos/taylorherringpr/sets/72157667709301931

Pres Contact Taylor Herring: +44 208 206 5151

Pimm’s strike landmark sponsorship deal on Big Ben

Posted on April 1st, 2016 in Food and Drink PR.

PRESS RELEASE

LONDON, April 1, 2016: Pimm’s, the quintessential drink of the British Summer, has this morning unveiled the result of an unprecedented sponsorship deal to display its logo on the world’s most famous clock tower.

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Respected TV broadcaster Peter Sissons was one of the first reporters on site and has recorded a special video report on the landmark event.

The drinks brand’s logo will be displayed across the dial of Elizabeth Tower, better known as Big Ben, throughout the summer months until Wednesday 31st August.

Marketers at Pimm’s approached officials at the Houses of Parliament with ‘a generous offer’ to contribute towards the restoration of the Grade I listed timepiece in exchange for the unique sponsorship placement.

A 23ft transparent vinyl overlay has been installed behind the hands ensuring that the historic face remains protected while the famous Pimm’s logo will be discretely visible to tens of thousands of Londoners in the streets below.

The sponsored clock face was unveiled in the early hours of this morning with a team of abseiling workers revealing the advertising artwork.

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Jo Segesser, Pimm’s Senior Brand Manager said “We’re delighted to be playing our part in restoring the monument. Pimm’s O’Clock is a national catchphrase and so the opportunity for us to sponsor Britain’s most famous clock was too good to pass up.”

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