Food and Drink PR « Taylor Herring

Food and Drink PR

Move over delivery boy: Dominos are one step ahead with delivery REINDEER

Posted on November 28th, 2016 in App PR,brand PR,Food and Drink PR,Online PR,PR Stunt,Publicity Stunts,Regional PR,stuff we liked,Stunt Of The Day.

Renowned for their innovative, cutting-edge delivery methods, Domino’s Pizza Japan have once again attracted plenty of attention with their latest announcement – that customers will be receiving their pizza by reindeer this holiday season.

The fast-food company has said that they have been working with reindeer breeders in an attempt to train the animals, usually associated with Christmas, to deliver pizza. Additionally, reindeer will be equipped with and tracked using a real-time GPS tracker, so that customers will still be able to locate their pizza with pinpoint accuracy. This is all because of the colder-than-usual winter expected in Japan; supposedly, even if the roads are blocked with snow, the cold-resistant reindeer will ensure that customers still receive their order.

dominos-reindeer-2

dominos-reindeer

However, it hasn’t been all smooth sailing; in the video below, it seems that reindeer are harder to train than one may have first thought, and can be seen abandoning their pizza and struggling it keep it balanced on their back.

Fear not, animal lovers, for Domino’s is going to all the necessary lengths to ensure that the welfare of the reindeer are maintained.  This includes factoring in the maximum weight they can bear and the distance they are able to safely travel.

And if all else fails and Domino’s are unable to unleash their fleet of pizza-delivering reindeer on 1st December, there is a contingency plan in place: pizza by snowmobile.

– @katiemallion

It’s that time of year again…

Posted on November 10th, 2016 in brand PR,branded content,Consumer PR,Food and Drink PR,Online PR,Roundup,stuff we liked,Stunt Of The Day,Uncategorized,Viral Video PR.

John Lewis brighten up 2016 with their Christmas campaign

John Lewis released their long and hotly anticipated Christmas campaign today. In an attempt to put smiles on our faces this Christmas, the advert tells the story of Buster the boxer dog who is determined to beat six year old Bridget at enjoying her Christmas gift of a trampoline. The video also features a fox, badger and a squirrel who all have a go on the toy whilst Buster looks on from the window.

Christmas Roundup JL 1

The story of Buster does not stop there- the campaign has been extended to Snapchat, Twitter and VR for the first time. Shoppers at the John Lewis Oxford Street flagship store can virtually bounce with Buster and the other animals using the Oculus Rift headset, triggering the animal bounces with their arms.

Christmas Roundup JL 2

Additionally, Snapchat users will be delighted to hear that John Lewis have sponsored a Buster filter, which is available until midnight tonight (10th November), or in any John Lewis store thereafter. The retailer will also be one of the first British brands to experiment with Twitter stickers, allowing users to customise their photos with images of Buster and the other wildlife.

If you haven’t already seen the advert, you can watch it here:

Percy Pigs gifted with Santa hats

Marks and Spencer have gone the extra mile with their festive food this year, giving their Percy Pigs a makeover and (for the first time ever) providing them with Santa hats.

Christmas round up M&S

For a very merry Percy-mas, the bags are available now to buy at £1.50 – or two for £2.50!

Royal Mail Festive Stamps

The Royal Mail have released six festive designs ahead of Christmas featuring a snowman, a Christmas pudding, Christmas tree, lantern, stocking and the famous red-breasted robin which has become synonymous with the Royal Mail. The link dates back to the 19th century, when postmen sported red coats, and therefore were known as “red breasts”.

Royal Mail undated handout photo of the six 2016 Christmas Special stamps which were crafted by Manchester based artist, Helen Musselwhite, using paper cut-outs which were then photographed. PRESS ASSOCIATION Photo. Issue date: Tuesday November 8, 2016. The stamps are on sale from Tuesday. See PA story CONSUMER Stamps. Photo credit should read: Royal Mail/PA Wire NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.

The return of seasonal Starbucks cups

It’s beginning to look a lot like Christmas, when Starbucks release their latest edition of red Christmas cups. This year comes with a twist, as Starbucks have turned to their customers to design their latest cups.

Christmas round up Starbucks

Snowflakes, Santa and reindeer all make appearances in the 13 chosen designs, which hail from six different countries including the USA, Canada, UAE, Indonesia, Russia and South Korea.

‘We hope that this year’s red holiday cup designs express the shared spirit of the holidays as told by our customers,’ said Sharon Rothstein, Starbucks’ global chief marketing officer.

Festive Greggs Stop

Greggs launched their Christmas menu on Tuesday, creating new festive additions to their much loved sausage rolls and pasties. The menu features a festive bake, made from chicken breast, sage and onion stuffing and sweetcure bacon in a creamy cranberry and sage sauce, wrapped in a golden puff pastry with a crunchy crumb topping.

There is also a version of the sausage roll available for Christmas – a turkey, bacon and cranberry roll, which (as an added bonus) also only contains 200 calories!

Christmas Roundup Greggs

If these things don’t signal Christmas to you, we don’t know what will!

– @izzirichards

‘Bow’ down to Coca Cola’s festive bottle labels

Posted on November 7th, 2016 in Consumer PR,Food and Drink PR,Stunt Of The Day.

For the festive season, Coca Cola have created a special treat for Coca Cola lovers in Japan. The drink brand announced that the new ‘Ribbon Bottle’ would be released for their Christmas campaign, and will be available from today.

Coca cola

The label has a small pull on the inside, so that once you peel one side away, you can pull the tab for the bottle label to transform itself into a neat festive bow. To see these bottle labels in action, watch the video below:

The announcement forms part of the larger Coca Cola Christmas ‘Give a Surprise’ campaign in Japan. It will begin on 21 November, and the company will offer a pair of warm, fuzzy socks to customers who buy either four small bottles or two larger bottles. Similarly, from the 5 December, Coca Cola Japan will give one of five ‘crystal ornaments’ to customers who buy any one-litre or two-litre bottles, which come in designs such as a snowman, Santa Claus, and a decorated Christmas tree.

– @katiemallion

Laithwaite’s: A Blind Taste

Posted on November 4th, 2016 in Consumer PR,Food and Drink PR,PR Stunt,PR Stunts,Stunt Of The Day.

Wine lovers and self-proclaimed connoisseurs in London can now have their knowledge put to the test, with Laithwaite’s sophisticated Wine Tasting in the Dark event.

The experience is designed so that consumers are not able to use their visual senses, accentuating and potentially altering their taste buds. Laithwaite’s host and master of wine Justin Howard-Sneyd and his team of sommeliers will lead visitors around a pitch black tasting theatre, wearing infra-red night vision goggles and guiding participants through a series of taste experiments to make them rethink the way they approach wine.

“This is a first in wine tasting” says Laithwaite’s host and master of wine Justin Howard-Sneyd. “Deprived of sight, can you tell the colour of a wine or if it’s even a wine at all?”

You can now taste test wine in pitch black

Guests are invited to take part in interactive sessions, which include discovering their ‘wine personality’ and a code directing them to their ‘perfect match’ in wine. However, the company does not recommend a ‘try it yourself’ at home session, as it may “lead to some unfortunate slapstick and spillages”

Laithwaite’s Wine Tasting in the Dark will launch on the 4th November at the Royal Horticultural Halls in Westminster, for £30 a ticket.

-izzirichards

Burger King dress up as the ghost of McDonald’s this Halloween

Posted on October 31st, 2016 in Consumer PR,Food and Drink PR,PR Stunt,PR Stunts,Publicity Stunts,Restaurant PR,Stunt Of The Day.

Halloween is the perfect time of year for major brands to make social waves and stir up the corporate world. Enter FMCG giants, Burger King throwing seasonal shade at fellow fast food leviathan, McDonald’s.

McDonalds Burger King 1

A New York Burger King has kitted out its sign as a McDonald’s ghost using a big white sheet and cut-out eyes with the marquee sign reading, “Boooooo. Just kidding, we still flame grill our burgers. Happy Halloween”.

McDonalds Burger King

Sadly the stunt is currently only being used at one Burger King franchise with no plans to encorporate it into a global strategy.

We await McDonalds’ response. Revenge is a dish best served… fried?

– @turnthq