On the subject of Food and Drink PR

Taylor Herring launch Cactus Kitchens with Michel Roux Jr

On January 4th, 2013 admin wrote on the subject of Celebrity PR,Event PR,Food and Drink PR.

Cactus Kitchens have hired Taylor Herring to handle the launch of the brand new cookery school, which opens 17th January 2013.

The state-of-the-art cookery school is the brainchild of Amanda Ross, the Managing Director of Cactus TV, in partnership with world-renowned chef Michel Roux Jr, proprietor of London’s famous 2 Michelin star restaurant Le Gavroche.

Located above the set of Saturday Kitchen at Cactus TV’s bespoke studios in Clapham, London, Cactus Kitchens will offer unique cookery experiences led by the top chefs on television, including Michel Roux Jr himself, Ken Hom and Monica Galetti.

As the company behind many hit TV food shows including the enduringly popular Saturday Kitchen, The Roux Legacy, The Roux Scholarship and Madhur Jaffrey’s Curry Nation, Cactus TV is perfectly placed to bring the talent of Britain’s top TV chefs together to offer a range of unforgettable, once-in-a-lifetime foodie experiences.

With bookings for classes available now at www.cactuskitchens.co.uk, Taylor Herring will stage a national campaign to launch the cookery school, alongside Michel Roux Jr and Cactus TV’s Amanda Ross.

James Herring commented: “From the Saturday Kitchen Cooking Experience with the show’s popular guest chefs to the Michel Roux Jr Experience, and with sessions hosted by Ken Hom, Monica Galetti and Adam Byatt to name a few, Cactus Kitchens is the first cookery school to house such a range of the nation’s favourite foodie talent under one roof!”

Cactus TV is an independent production company run by husband and wife team Simon and Amanda Ross. Productions include Saturday Kitchen for BBC1, Hairy Bikers Food Tour of Britain for BBC2, Madhur Jaffrey’s Curry Nation, The Roux Legacy, Rachel Allen, The TV Book Club, Galaxy British Book Awards, ITV Crime Thriller Season and 8 years of the Richard & Judy show live from Cactus studios.

Red Stripe transform London corner shop into giant music machine

On November 28th, 2012 admin wrote on the subject of Arts PR,Entertainment Brands,Event PR,Experiential Marketing,FMCG,Food and Drink PR,Online PR,Online PR Trends,Publicity Stunts,Viral Video PR.

Top Of The Shops!

LONDON, Wednesday 28th November: East London shoppers had the surprise of their lives when their local corner store in Dalston’s Kingsland High Street became a giant musical instrument for one day only.

The shop, Best Supermarket, was radically transformed overnight from a typical neighbourhood store selling everyday goods to an all-singing, all-dancing musical masterpiece by Red Stripe lager beer for their Make Music in the Corner Shop project which brought a little slice of Jamaica to the UK for one day only.

Products on the shelves and items left scattered around the store became the most unlikely of instruments, triggered into performance when a customer chose a Red Stripe from the shelves.

The reactions of surprised patrons were captured in a ground-breaking video, released today, as they set off the corner shop to the well known rock steady tune of “A Message to You Rudy” by Jamaican musician, Dandy Livingstone, later made famous by The Specials.

Unsuspecting customer Gabriella Peluffo said: “(It was) Absolutely phenomenal how they turned an ordinary shop into a magical musical! I was thrilled to have experienced the stock on the shelves literally come to life… so, so, clever.”

The instruments ranged from trumpets made out of glass bottles to a xylophone constructed from food cans, by way of jumping boxes and brooms and dustpans with lives of their own.

10 hidden cameras, 750 metres of cable and 12 metres of LED lights were used to create and record the experience as the smaller component parts combined to create on big musical experience, much to the amusement of customers who dropped in to pick up their daily essentials.

Best Supermarket owner Ilker Ozdil said: “I’ve owned this shop over for four years and have never seen people as surprised and happy as they were coming here that day… The expressions on their faces were brilliant! I wish we could keep the instruments here forever!”

David Graham, Red Stripe brand manager said: “Red Stripe can be found in most of the UK’s corner stores – we wanted to entertain our loyal consumers and do something truly surprising and original which would make popping to the shop a lot more enjoyable than usual!”

The full list of instruments:

1.     Bottle Trumpet

2.     Food Can Xylophone

3.     Gondola Bass

4.     Sweeping Broom Shaker

5.     Clapping Dustpan Timbale

6.     Tetra Pak Maracas

7.     Jumping Box Drums

8.     Rolling Pot Noodle Maraca

9.     Clinking Bottle Bells

10.   Fridge door and bottle tap

11.   Nut packet shakers

The video and behind-the-scenes footage will also be available to view at www.redstripe.net.

Interact/share: @RedStripeLager – #RSCornerShop | facebook.com/friendsofredstripeuk

Please drink and make responsibly www.drinkaware.co.uk

The RED STRIPE words and associated logos are trademarks © Desnoes & Geddes Ltd. 2011


Gaucho launch ‘Gentlemen’s Grotto’ for weary Christmas shoppers

On November 23rd, 2012 admin wrote on the subject of Car PR,Food and Drink PR,Restaurant PR.

Staff at London’s celebrated Gaucho Piccadilly restaurant test out their Christmas gift wrapping skills ahead of this year’s Shop West End VIP day on Saturday November 24th 2012.

Oxford Street and Regent Street will be closed to traffic on Saturday as part of its annual Christmas shopping event.

Gaucho will offer a retreat from the festive retail hustle and bustle – with a ‘Gentleman’s Grotto’ featuring a sizzling outdoor steak grill, Bloody Mary bar and a free gift wrap service for diners.

West End VIP (Very Important Pedestrian) Day will see the roads shut off and fully pedestrianised between 8am and 8pm.

Gentlemen are being offered the chance to shelter from the shopping storm whilst indulging on Argentina’s finest steaks, empanadas and cerviche; all whilst Gaucho staff wrap their Christmas swag for them.


Grand Marnier Limited Edition Bottle Pays Homage To Paris Chic

On November 7th, 2012 admin wrote on the subject of Food and Drink PR.

LONDON, Wednesday 7th November 2012: Grand Marnier has announced the launch of their Limited Edition ‘Paris’ Bottle this Christmas featuring a stunning new design that pays homage to the capital of fashion, luxury and savoir-vivre.

The latest design pays tribute to Paris – the home of Grand Marnier’s success story.

Featuring a midnight blue lacquered bottle overlaid with a gilded gold frieze outline of a stylised, star-filled Parisian skyline – the design provides a timeless and evocative image of a magical evening in the City of Light.

The Paris bottle is the eleventh specially designed bottle from the iconic liqueur brand.

First appearing in 1927, the Grand Marnier Limited Edition collection constitutes a magnificent testimony to the brand’s heritage whilst continuing to innovate and surprise.

First produced in 1880, Grand Marnier Cordon Rouge marries the exoticism of bitter oranges with the nobility of cognac to provide a distinct and elegant taste liqueur that is appreciated in more than 150 countries around the world.

The limited edition Paris bottle will be available at Harvey Nichols  and Whisky specialist shops , prices start from £25.99.

Please drink responsibly www.drinkaware.co.uk

Red Stripe Make Session 5: Reel-To-Reel (LIVE)

On November 5th, 2012 admin wrote on the subject of Event PR,Food and Drink PR,Music PR,Online PR.

LONDON, Monday 5th November 2012: Tonight Red Stripe’s fifth Boiler Room Make Session will be creating fireworks of its own by celebrating one of the freshest and most innovative radio stations out there – NTS, with a live reel to reel recording session.

Featuring sounds across two stages, Boiler Room will be showcasing more live performances than ever before.

All performances will be captured in a live reel to reel recording session and put onto an exclusive 12” vinyl which will become available at a later date. This will feature the best of each artist from the night.

With a poetic sound system from duo Insomniax, harmonious dub electronica from My Panda Shall Fly, and also experimental electronic and dreampop sounds from Paco Sala, the Make Sessions 005 will feature a wide range of musical performances in the biggest capacity Boiler Room ever.

They will be joined by sound and visual artist Graham Dunning who taps into a collage of rhyme and drone, and experimental soul, electonica, juke and pop duo Yola Fatoush.

Also performances from Temperatures, Helm, fos, Leanne Miller, NYX Chariot, 92 Points and NTS DJs.

NTS Founder Femi Adeyemi said: “The Boiler Room and Red Stripe Make Sessions have always been about experimenting and creating new sounds. With such a range of performance artists on the line up, we are really excited to be making this record with Boiler Room and Red Stripe. The live reel to reel recording session will capture the essence of the night in its truest form, so it can be experienced for more than just one night only.”

Make Session 005 is invite only, but can be viewed at www.boilerroom.tv/live

Web: www.redstripe.net

Twitter: @RedStripeLager #redstripe

Facebook: www.facebook.com/redstripelagerbeer

Please make and drink responsibly www.drinkaware.co.uk



Ping Pong’s Coming Home

On August 21st, 2012 admin wrote on the subject of Attraction PR,Event PR,Food and Drink PR,Leisure PR,Sport PR.

LONDON, Tuesday 21st August 2012: Introducing Bounce – a long anticipated and unique flagship London venue that promises to deliver an entirely new kind of night out featuring table tennis, cocktails, high-end dining and eclectic beats in a beautifully designed space.

Opening on 1st October 2012, after two years in the making, Bounce will be Europe’s first ‘Social Ping Pong Club’, taking inspiration from the explosion of stylish table tennis social venues stateside and the huge resurgence of interest in the game within the UK over the last few years.

Designed by award-winning interior designer Russell Sage (The Zetter Townhouse, The Hospital Club and The Savoy), Bounce is built on the very same site where the game of table tennis was originally invented by Jaques & Son.

Featuring a timeless, yet stylish and edgy interior, the venue will offer Londoners the chance to experience the game of table tennis afresh – in a 12,500 square foot central London space just two minutes’ walk from Farringdon and Chancery Lane tube stations.

Bounce has raised restaurant seating for up to 130 guests with an expansive view overlooking the playing area.

The open plan venue offers a tantalising menu, complimented by a 7ft wide open counter wood-burning pizza oven; a 40ft bar laid out in an arc around the playing area and 17 table tennis tables.

There is also an uber stylish private room available for exclusive hire featuring three specially commissioned ping pong tables alongside the private cocktail bar and DJ booth.

Customers will choose from a seasonally inspired drinks menu including a range of boutique London beers, fine wines and classic British cocktails.

Bounce is the brainchild of entrepreneur and accomplished table tennis player Dov Penzik and Adam Breeden.

The duo teamed up with Joe Jaques – grandson of the game’s inventor, John Jaques III, to bring the concept to life.  Joe, who continues to run the family firm, is a partner in the venture supplying the club with its stunning, solid oak table tennis tables.

Adam Breeden, MD of Bounce says; Some things are worth reviving and our love of Ping Pong is one of them. Ping Pong is the most accessible, and we believe the most fun sporting activity there is, and it’s a British invention!  Bounce, the home of Social Ping Pong, is taking the game back to its roots by combining the sport with socialising, entertainment and a touch of glamour”

Co-Founder Dov Penzik added: Bringing Bounce to life has been an incredible experience. Since dreaming up the idea almost four years ago, social Ping Pong has begun to emerge in the US and in pockets of London. Adding great food and a fabulous bar environment to our love of the game creates a fresh new take on a lifelong passion.”

Joe Jaques comments “The opening of Bounce is a defining moment for a new generation of table tennis fans. Bounce is refreshing the game by building a complete social experience around it.  My grandfather would heartily approve.”

Also ready to step up to the (Ping Pong) table are partners Alex Chesterman, founder of LOVEFiLM and Zoopla, Ed and Tom Martin from ETM Group which owns Vietnamese street food chain Pho as well as upmarket eateries The Botanist and Chiswell Street Dining Rooms, and Mark Sainsbury, owner of The Zetter Townhouse and Moro.








The Walking Dead mark DVD launch with Brain Burger Van

On August 21st, 2012 admin wrote on the subject of DVD PR,Food and Drink PR,PR Stunt,PR Stunts,Publicity Stunts.

LONDON, Tuesday 21st August 2012: The booming London street food scene will face a new challenger to the taste crown this week as the first mobile gastronomers to offer a menu made up entirely of brains and offal roll into town.

Certain to cater to the tastes of customers, both dead and alive, who have a penchant for the innermost of body parts, The Gory Gourmet was created to celebrate next week’s release of zombie thriller series The Walking Dead Season 2, which arrives on DVD and Blu-ray on Monday 27th August.

The delectable delicacies on offer will utilise meaty morsels that are all too often overlooked with a tantalising menu devised and developed by street food king, chef Mark Jankel. Formerly of Notting Hill Brasserie and now running the wildly successful mobile food company Street Kitchen, Mark will work his magic to freshly prepare the food on site.

The menu comprises three delicious brain dishes with some offally good sides, all using responsibly sourced British ingredients …

The Menu:

Big Brain Burger

Brain burger with smoked mustard mayo, lettuce and cheese in a sesame seed bun

Crispy Brain Dippers

Crispy chunks of brain with barbecue sauce

Brain Salad Wrap

Crispy chunks of brain with wild rocket and tarragon mayo


Feet and Thyroid Nuggets

Nuggets of pig’s feet and cow thyroid with herb mayo

Skewered Hearts

Grilled beef heart skewers with horseradish mayo

On Wednesday 22nd August, The Gory Gourmet will park up at world-renowned Camden Lock Market, just inside the entrance to Camden Lock Place, and will give away free servings of the dishes on offer to the lucky customers who are first in the lunchtime queue from 12.30pm.

On Thursday 23rd, it will move on to a Lower Marsh Market, Waterloo for another lunchtime serving up the dishes to hungry Londoners, again on a first-come-first served basis. Potential customers will be able to track the trailer’s progress by visiting facebook.com/TheWalkingDeadUK and will also be asked to check in to the Facebook Location: The Gory Gourmet – before redeeming their free meal.

Further locations will be confirmed over the coming weeks.

Mark Jankel said: I can’t wait to bring this completely new offering to the public this week…It’s a great opportunity to use some unusual British ingredients. After a heavy morning in the office our customers should have the appetite of the Walking Dead, lucky for us it means we should have some long queues!”

The second instalment of the post-apocalyptic, smash hit TV series, The Walking Dead: The Complete Second Season follows police officer Rick Grimes (Andrew Lincoln) as he continues to lead a group of survivors across the USA, in the midst of a zombie epidemic.

Out on DVD and Blu-ray on Monday 27th August, the critically acclaimed series is the perfect accompaniment to a brain burger.

Holy Water ‘Vice Lolly’ goes on sale in London

On May 30th, 2012 admin wrote on the subject of Food and Drink PR.

A sinfully delicious ice lolly will go on sale in London today – mixing holy water with mind-bending 80 per cent proof absinthe.

The gun-shaped green popsicle, dubbed the ‘Vice Lolly,’ consists of one part alcohol and three parts water from a spring in Lourdes, France, which many Catholics believe has healing powers.

The Vice Lolly, which costs £18.58 will go on sale at the radical The Icecreamists shop in Covent Garden.

[picture credit: Jim Marks]

Owner Matt O’Connor, 45, hit headlines in February last year when he began selling ice cream made from breast milk.

This year he is building on his reputation for shock and awe by releasing water from a spring at the Grotto of Massabielle at Lourdes, considered holy by over a billion Catholics worldwide – and a drink seen as being so strong it was said to have led legendary artist Van Gogh to have chopped his own ear off.

“Being born into a Catholic family I wanted to make a statement about religion,” said Matt.

“I was looking at doing something that was a traditional children’s ice lolly, but I turned this idea on its head. I went from something quite innocent to the most radically provocative concept possible. I have a source in France that bought the holy water for me in plastic bottles. After it was shipped over I spent a lot of time tasting it with absinthe and sugar to get the taste and balance just right. Then we super-freeze the high alcohol content mixture into hand-gun shaped moulds. You get a hit of absinthe with a touch of sweetness. After about three of these the average drinker would certainly be feeling the effects.”

The product is displayed in a gun cabinet freezer.

In the Nineteenth Century absinthe was banned outright by the Victorians, who nicknamed the drug-like tipple, “the green goddess”. The powerful liquor was allowed to be on sale in the UK from 1998.

The water at the spring in Lourdes is considered holy by the Catholic Church since 1858 when a 14-year-old girl who later became Saint Bernadette Soubirous claimed she saw the Virgin Mary there in a vision.

These are now called the “Marian Apparitions” and since this time thousands of pilgrims have travelled each year in the hope their ailments will be miraculously cured.

The Icecreamists’ mission is to turn the traditional ice cream parlour experience on its head by reinventing sorbets and gelatos with a unique twist.

Their boutique menu includes chocolate volcanoes and chilli vodka ice creams. The interior design of the store follows a theme of experimentation with presentation involving syringes, flames and cryogenic cocktails made with liquid nitrogen.

For interviews contact Taylor Herring PR and for picture enquiries email: pictures@barcroftmedia.com

Follow The Icecreamists on Twitter 

Return of the Secret Lemonade Drinker

On May 28th, 2012 admin wrote on the subject of Food and Drink PR.

LONDON, Monday 28th May 2012: One of Britain’s most famous commercials will return to TV screens tonight (Monday). The iconic 1973 ‘Secret Lemonade Drinker’ ad, one of the longest running and best-loved campaigns in television history, has been recreated with its original cast to launch a new R White’s lemonade ice lolly.

Frederick’s Dairies, who produce the lollies for R White’s owner Britvic, reunited actors Julian Chagrin and Harriet Philpin after almost 40 years, following a public appeal to find the original Mrs R White’s.The airing of the advert will mark the start of National Ice Cream Week.

The campaign had to be put on hold for several months while talent, online and social media searches for Harriet failed to uncover her whereabouts. In the end, a public appeal caught the attention of Harriet’s son in London, who contacted his mother at her home in the Irish countryside.

The new advert was filmed in London and will premiere tonight on comedy channel Gold at 8.15pm.

The commercial opens with actor Julian Chagrin (72) creeping down the stairs in the middle of the night to a new ‘I’m a Secret Lemonade Licker’ song. Julian performs his original moves from the 1973 advert and is caught prancing around the kitchen in front of his ever disapproving onscreen wife, actress Harriet Philpin (60).

Julian Chagrin said, ‘It is amazing if not a little surreal to be recreating this R White’s advert. It has been an honour to be a part of a campaign which was taken to the nations’ hearts and I hope that this revival will mean that a new generation can also enjoy it.”

Harriet Philpin commented, “My son rang me up and said ‘you won’t believe it mum, you’re in the papers over here [in London], R White’s has spent months searching for you’. I got straight on the phone and was thrilled to be invited back on set with Julian to recreate the magic of the 70s for the new lolly.”

Jenny Bostock, from Britvic Licensing partner Frederick Dairies said, “R White’s is a much loved and iconic British brand. We couldn’t think of a more fitting way to mark its enduring appeal and the launch of the new lolly than to reunite the original cast.”

For pictures, video and more information contact Taylor Herring PR on 0208 206 5151

About R White’s

  • The original R White’s advert was launched in 1973 and won the Silver Award at the 1974 International Advertising Festival
  • It remains one of Britain’s all time favourite ads. In 2009 it came 7th in a Top 100 adverts poll.
    ‘The Secret Lemonade Drinker’ advert has previously been updated with guest appearances from  Frankie Howard, Ronnie Corbett and even tennis ace John McEnroe
  • Julian Chagrin is a British comedian and actor who had appeared in the classic film Blow Up before winning the role of the Secret Lemonade Drinker. He has been based in Israel for the past 20 years; written and directed a number short films to critical acclaim; and is an accomplished mime artist.
  • Harriet Philpin, 60, went on to star alongside Tom Baker in the classic Doctor Who serial Genesis of the Daleks, and to land roles in Blake’s 7 and The Sweeney.
  • Ross McManus wrote and performed the original song while his son, Elvis Costello (then Declan McManus), helped on the backing vocals.
  • R White’s Lemonade has been produced for over 160 years after being invented by Robert and Mary White in 1845.
  • In the 1970’s R White’s also produced other carbonated drinks including Orangeade, Dandelion and Burdock and Cream Soda flavours. R White’s was acquired by Britvic in 1986.

About Fredericks Diaries

  • Frederick’s Dairies has partnered up with Britvic having secured a 10-year ‘super licence’ which will see a selection of soft drinks brands enter the ice cream market. The R White’s lemonade lolly, will retail at £1, or £2.29 for a three-pack. . Robinson’s Fruit Shoot has also made the transition into ice lolly format, available as single Blackcurrant & Apple flavour squeeze-up (110ml for RRP £1) and as a mixed multipack of Blackcurrant & Apple and Orange flavour squeeze-ups (6x80ml for RRP £2.79)
  • Frederick’s also produce ice cream products for the Cadbury brand and iced refreshments for Del Monte.
  • The company has been named the Most Innovative Ice Cream company in the World receiving The Grocer magazine’s award for Top Launch.
  • Further information on Fredericks can be found at www.fredericksdairies.com

Cadbury Dairy Milk Ice Cream revive the lolly stick joke via Twitter

On May 25th, 2012 admin wrote on the subject of FMCG,Food and Drink PR,Ice Cream,Online PR.

LONDON, Friday 25th May 2012: Cadbury Dairy Milk Ice Cream heralds the start of a Great British summer by unveiling the first in a new generation of lolly stick ticklers following the nation’s biggest ever gag competition, @goldenlollyjoke on Twitter.

Frederick’s Dairies, who make and sell the ice cream lollies under licence for Cadbury, turned to the social media website for inspiration ahead of producing a new range of lolly stick jokes in 2013.

The initiative was launched following customer research which found that 66% of British ice cream fanatics would love to see the return of the lolly stick joke. More than 2,000 entries came via Twitter as micro bloggers flexed their humour muscles in search of a £5,000 prize.

Comedy critic and author Bruce Dessau, who has been researching comedy trends in social media, said: “There has never been a better time to revive the tradition of the lolly stick joke. Short form text mediums like Twitter have focused people on delivering bite-sized wit and shown us that a joke doesn’t have to be long to be good.”

All entries were judged by a panel of experts which included Dessau. The top gags were then put to public vote.

The winning joke has been penned by Charlie Thomas (@swingitcharlie), a Newcastle scaffolder by day and part of a Rat Pack tribute act by night.

His winning joke is ‘Who is in charge of the hankies? The hankie-chief’.

It has been engraved onto the world’s first ever 18 carat gold lolly stick which the British public will have the chance to win this weekend. The stick, worth £10,000, has been put into a random Cadbury Dairy Milk Ice Cream Lolly for a member of the public to find. The lollies will be given out in London’s Covent Garden Piazza from Friday 25th May until Sunday 27th May.

Jenny Bostock, Consumer Marketing Manager, says: “We are proud to be reviving a great summer time tradition and what better way to do it than with the help of the nation. Twitter has re-energised our passion for joke telling and sharing. We want to bring back the fun to ice cream and put a smile on our customer faces.”

Top 10 Joke Entries @goldenlollyjoke
1. Who is in charge of the hankies? The hankie-chief! @swingitcharlie
2. Why are crabs trying to take over the sea? Because they’re shellfish – @dave_giz
3. What did the buffalo say to his child when he was leaving for uni? Bison – @MartinDarko
4. Where did Noah keep all of the freshwater fish? In his multi-storey Carp Ark – @TonyCowards
5. Why did the cow get thrown out of the darts competition? Because she hit a bulls eye – @bellmusic
6. I’ve got a joke about Elton John. It’s a little bit funny – @jcodfishpie
7. Why did the cheese maker walk with a limp? Because he only had one stilton @QuintinForbes
8. Who is president of the Zoo animals? Barack O’Llama – @zoolander1978
9. What is Bilbo Baggins’ favourite part of a cooker? The hob bit – @Alan_Machnik
10. Who did King Arthur get to look after his napkins? Sir Viette – @hilaryoscorne

For children of the 60s ,70s and 1980s the joke was an essential part of the lolly experience. Stick jokes were phased out from 1988 but will be brought back next year by Cadbury Dairy Milk Ice Cream due to a surge in demand.

Cadbury Dairy Milk Ice Cream is made under licence by Fredericks Dairies

Press Contact: Taylor Herring PR – 0208 206 5151

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