Food and Drink PR « Taylor Herring

Food and Drink PR

Red Stripe Team Up With NTS For Notting Hill Carnival 2013

Posted on August 8th, 2013 in Festival PR,Food and Drink PR,Music PR.

In keeping with the NTS, Red Stripe and Notting Hill Arts Club ethos, we have an extremely exciting line-up which we can now proudly share with you all, plus some SERIOUSLY SPECIAL GUESTS, which we’re keeping a surprise until the day…


  • YOYO featuring Seb Chew, Leo Greenslade and VERY SPECIAL GUESTS (previous YOYO guests include Mark Ronson, Q-Tip, Solange, Nas, Jessie Ware, etc. Expect heat from West London’s biggest club night).
  • BENJI B (Radio 1 / Deviation) plus A VERY SPECIAL GUEST.
  • NTS regular show YOUNG TURKS featuring TIC, SAMPHA, KWES, JAMIE XX
  • GILLES PETERSON (Radio 6 / Worldwide)
  • DEAN BLUNT (Hype Williams)
  • The two day NTS Red Stripe stage will be MC’d by NTS Radio hosts including MARSHA MARSHMELLOW, CHARLIE ‘DO YOU’ BONES and CHARLIE DARK (RunDemCrew).

    This NTS Red Stripe street party is free and open to all, in the true spirit of Carnival.

    On the Sunday when the soundsystems shut down the music continues with a MASSIVE after party conveniently located at the Notting Hill Arts Club. This will run from 6pm to 2am.

    Gracing us on the turntables will be the finest NTS club DJs and some VERY SPECIAL GUESTS. For afterparty tickets visit

    Remember both days and the after-party will be broadcast to the NTS family across the globe, so if you’re on holiday or can’t make it to Europe’s biggest street party than you can listen here


    Kate baby stunt. They Asda be joking.

    Posted on July 11th, 2013 in Food and Drink PR,Shopping Centre PR Stunts,Stunt Of The Day.

    Taking full advantage of the growing Royal baby frenzy, Asda came up with a regal gem of a stunt today.


    A dedicated HRH reserved car parking space has been created for the Duke and Duchess of Cambridge outside the Asda store in Llangefni, Anglesey.

    The usual parent and child pictogram has been provided with crowns – and a friendly Beefeater was provided to guard over it.

    Kate has already been a customer at this particular supermarket – which is down the road from where the young Cambridges’ have a home. So perhaps it isn’t that far fetched to imagine her doing a late night dash for some fresh nappies, wipes and talcum powder.


    [pic credit: Caters]

    According to the Metro, an Asda spokeswoman said the store wanted to ‘do something a bit different and special’ to celebrate the new royal arrival.

    “It’s created a lot of excitement among our customers who, like us, are looking forward to the birth of the royal baby,” she gushed.

    Before any republicans/Guardian readers get too hot under the collar, store manager Peter Ellis has promised that while Kate is busy elsewhere – launching ships, attending tennis finals etc – other customers “that fancy their own bit of royal treatment can park their carriages there”.

    Also spotted in the TelegraphThe Express and  Mirror.



    Pesto Pioneers Sacla’ Hire Taylor Herring For Branded Content Brief

    Posted on April 4th, 2013 in Food and Drink PR,Viral Video PR.

    Campaign Launches With Supermarket Opera

    Premium Italian food producer Sacla’ have appointed Taylor Herring as Consumer PR agency and branded content producer.

    Taylor Herring’s remit will be to grow the brand’s profile by amplifying exposure across social media outlets with creative content and executing news generation across mainstream consumer media.

    The agency are working on a national student-focused initiative for the autumn and developing a campaign to mark the 150th anniversary of pesto this Summer.

    This week Taylor Herring kicked-off activity by staging a hidden camera opera production in a busy, central London supermarket and filmed the event for release on Sacla’s own channels and YouTube.

    Shoppers at the John Lewis Oxford Street Foodhall from Waitrose were surprised and delighted to find themselves emerged in the experience as five secret opera singers disguised as casual shoppers and supermarket staff broke into song.

    Taylor Herring hired Us London to direct the ‘Shopera’ that was produced by Nice and Polite.

    Pesto pioneers Sacla’ have in recent years diversified their products, launching a chilled range, antipasti and pasta and 2013 is set to see the variety of products increase.

    Sacla’ has firmly established itself within the food press as a supplier of premium Italian products and specialist press will continue to be handled by Panache PR.

    Taylor Herring produce creative content for a range of high profile clients including Paddy Power, Tesco-owned blinkbox, Red Stripe lager, UKTV, Gaucho Group and Red Bull.













    Carlsberg puts friends to the test

    Posted on March 14th, 2013 in Food and Drink PR,Stunt Of The Day.

    A phone call in the middle of the night: your best friend is in trouble. Would you go out and help him? Carlsberg tests some friendships.

    Gaucho Group Appoint Taylor Herring

    Posted on February 8th, 2013 in Event PR,Food and Drink PR,Polo PR,Restaurant PR,Wine PR.

    Following a 5-way competitive pitch, the international restaurant group Gaucho has appointed Taylor Herring to handle trade and consumer media relations.

    The Notting Hill based agency will provide full PR support to 14 restaurants across the UK, a Sloane Avenue cocktail bar and a programme of high profile events including The Gaucho HPA International Polo.


    Gaucho Group have diversified beyond a traditional restaurant offering launching their boutique bar brand ‘Galante’, ice cream parlour ‘Freggo’ and a unique dining experience on their Thames-based super yacht.


    The Argentinian inspired company has made in-roads to the luxury events market as promoter and owner of the prestigious Hurlingham Polo Association’s International Polo event at the 02 and events at Ham Polo Club.


    The agency will focus on brand provenance and culture providing creative PR support across new launches and initiatives – while amplifying key annual events including Gaucho Polo.

    Taylor Herring will also promote ‘Cavas de Gaucho’ (in Piccadilly) a unique wine cellar offering specialist wine dinners and events from a tutored, educational journeys through the wines of Argentina.


    Gaucho have ambitious plans for further international expansion having successfully opened in Dubai in 2011.

    Taylor Herring has considerable experience in the bar and restaurant trade having recently launched social ping pong concept-bar Bounce and Belvedere Vodka’s flagship bar Neo.

    The agency is currently working with Amanda Ross and Le Gavroche proprietor Michel Roux Jr on the new cookery school concept ‘Cactus Kitchens’.

    The PR firm are also on Diageo’s top roster of agencies and currently working on Grand Marnier and Red Stripe lager.

    James Herring, Managing Partner of Taylor Herring comments; “We are thrilled to be working with a brand that constantly looks for new ways to drive quality and customer experience – innovating across from restaurants, to bars, wine and international events.”

    Martin Williams, Operations Director at Gaucho said ‘We were very impressed by Taylor Herring, they are the perfect fit for our ambitions and will bring our exciting, high quality events and restaurant offerings to the media in engaging and creative channels which mirror our brand philosophies’.