Food and Drink PR « Taylor Herring

Food and Drink PR

Hershey’s is making the internet more tasty with an edible website!

Posted on April 6th, 2017 in brand PR,Consumer PR,creative publicity,FMCG,Food and Drink PR,Influencer PR,Leisure PR,Online PR,PR Stunt,Publicity Stunts,snackfood PR,Stunt Of The Day.

What’s the worst thing about the internet I hear you say? Not being able to eat it? Well thanks to chocolate giants Hershey’s, NOW YOU CAN!

It’s not every day you can enter to win yourself a two ton chocolate sculpture of the Eiffel Tower or a giant chocolate poo emoji, but marketing wizards at Hershey’s Brazil, along with Brazilian advertising agency Akuellmix, created their first edible website. By filling their website with chocolate versions of real objects they managed to pique the interest of many a sweet toothed consumer.

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Visitors to the site were able to purchase their favourite Hershey’s bar from the store and enter the code on the wrapper to be in with a chance to win one of the choc-o-licious masterpieces.

Hershey’s also gifted social media personalities with their own chocolate masterpieces including, blogger Hugo Gloss who received a block of chocolate with his name branded onto it in the style of fashion brand Hugo Boss and Cid Cidoso who posted a video aptly titled “Cid talks whilst a fat guy eats chocolate”

This would definitely be worth the toothache!

-@mckinleykearney

Creme Eggs on a pizza: Utterly Bonkers or an “eggscellent” idea?

Posted on April 4th, 2017 in brand PR,Comedy,Consumer PR,creative publicity,FMCG,Food and Drink PR,PR Stunt,snackfood PR,Stunt Of The Day.

Some very strange things have been happening to pizza recently. Firstly the internet erupted after the incredibly weird food trend of dipping pizza slices in milk came to light and now, just a month later, another bizarre creation has been born. Behold the Crème egg pizza.

easter-pizza-2 Let me preface this by pointing out that this is not just any ordinary pizza with the Easter treats plopped on top. No, this has been designed from the bottom up. The Fior-egg-tina, as it had been dubbed, is a sweet take on the classic Italian Fiorentina, which is usually made up of a combination of toppings such as spinach, mozzarella, tomato and egg. Each ingredient in this new recipe has now been substituted for a sweeter alternative. Thus the tomato base has been turned into macerated strawberries, the spinach and mozzarella have become mint and mascarpone and finally the eggs have of course been swapped with the Crème variety.

easter-pizza-1But if you think that it could not get any madder you are sorely mistaken. As in place of the optional Parmesan cheese of the original composition you can, for an extra 50p, choose a generous sprinkling of mini eggs to add the finishing touches to a truly bonkers pizza.

The pizzas — made by Neapolitan pizza specialists Crust Bros — will be available to order from Crust Bros on the Deliveroo website or app from 7 April until 14 April and are priced at £6.45 each. Now that is eggsquisite indeed!

-@gfpvincent91

Mother’s Day 2017: From prosecco flavoured nails to Tom Hardy at bedtime

Posted on March 24th, 2017 in brand PR,Celebrity PR,Consumer PR,FMCG,Food and Drink PR,Online PR,Publicity Stunts,Roundup,Stunt Of The Day,Television PR.

This Sunday, 26th March, in case you have not heard already is Mother’s Day. If you haven’t, don’t panic you still have a couple of days to sort something out. Whether it is with the traditional bouquet of flowers or something more unique there are thousands of ways to show mum’s just how much they mean to you. Here is our round-up of some of our favourite campaigns from the last week dedicated to all of the hardworking mums out there. This celebration is all for you!

Groupon: Bubbly fingers!

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According to research conducted by Kantar, Prosecco overtakes champagne as the top fizz for Britons, with shoppers splashing out £181.8m on bottles last year alone. So just in time for Mother’s Day Groupon have embraced the love for the bubbly beverage and created a prosecco flavoured nail varnish, which tastes and smells just like the drink.

Sainsbury’s: A card for every family!

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It is such a simple gesture but equally such a wonderfully stark statement of how progressive 2017 is as Sainsbury’s launches its first ever Mother’s Day card for lesbian parents. The card reads ‘To My Lovely Mums’ which captures the brand’s support towards same-sex relationships. Sainsbury’s say they wanted its greeting card selection ‘to better reflect the growing number of non-traditional families’. The card follows on from Sainsbury’s Christmas commercial featuring a lesbian couple, which also conveyed their embracing attitude towards non-traditional families.

Beefeater: More talk, fewer phones!

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Put down the phone and talk to your Mother! For Mother’s Day Beefeater restaurants are inputting no phone zones. The trial has taken place after research revealed that 54% of British people thought that checking phones at the table was the most annoying thing at meal times. If you are heading down to a Beefeater this Sunday a ‘no phone zone’ reservation, will automatically permit staff members to collect all phones as a form of deposit.

Paperchase: Get creative!


Sometimes the typical Mother’s Day gifts can feel a little impersonal as you see many buying the name “Number 1 mum” teddy bears and brick-a-brac. Paperchase has offered a nifty solution and a great excuse to get involved in some good old arts and crafts. Teaming up with “expert crafter” Emily Dawe they have set out a simple to follow tutorial which will have you making beautiful paper creations. As my mother has always told me “It is the thought (and effort) that counts”.

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Be still my beating heart. The gruff, mumbling heart throb Tom Hardy is set to return to Cbeebies to make us all feel gooey inside again on Mothers’ Day. His last outing on Bedtime stories set the internet alight as women everywhere went weak at the knees at the thought of Mr Hardy tucking them into bed at night. Something tells me that on Sunday the usual demographic of viewers aged 2-5 years old will change dramatically. This might just top the list of the best present to Mothers’ and women alike on the 26th March 2017.

@JaneyLbarker

Our top picks of the Brands going green for St Patrick’s Day celebrations

Posted on March 17th, 2017 in Consumer PR,FMCG,Food and Drink PR,Publicity Stunts,Roundup,Stunt Of The Day,Tourism PR.

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St Patrick’s Day is being celebrated around the world today. The day honours the patron saint of Ireland, but celebrations are held around the world.

This is the perfect opportunity for businesses to capitalise on some fun and festive marketing. Each year we see a number of successful campaigns on social media.

Here are our picks of brands that got into the St. Patrick’s Day celebrations this year:

FIFA 17 releases special green cards collectables to celebrate St. Patrick’s Day, “The Green Team” out from 16th to  20th March.

To help with any miscommunication that might arise, Innocent has created this handy guide that show the true meanings behind common Irish terms and phrases [insert pic]

In an attempt to show their appreciation to St. Patrick’s Day, Starbucks, championing the hipster ideology reminded everyone that they “always wear green” posting this picture.

Tourism Ireland organised a group of Irish dancers to perform on Westminster Bridge and on the London Underground, bringing a smile to everyone’s faces and helping to deliver the message that Ireland offers the warmest of welcomes and great fun, as well as wonderful scenery and heritage.

The doughnut chain Krispy Kreme is celebrating St. Patrick’s Day by changing the name of its original glazed doughnuts to the Irish-sounding O’riginal Glazed. In keeping with the theme, the chain is also bringing back its specially formulated green dough to make green doughnuts.

“St. Patrick’s Day is the perfect occasion to change the colour of the Original Glazed, and our customers love sharing them with family and friends,” said Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts.

Paddy Power releases special snap-chat filters that celebrates both the race and St. Patrick’s Day today.

 

@roxana_raileanu

Heinz make up for fictional counterpart’s oversights and make Don Draper’s campaign a reality

Posted on March 14th, 2017 in brand PR,Consumer PR,FMCG,Food and Drink PR,Stunt Of The Day.

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In the critically acclaimed fictional series of Mad Men, lead ad creative Don Draper pitched an idea to Heinz for the brand’s most famous product, Heinz Ketchup. His idea was beautifully simple, to feature mouth-watering food but with one crucial element missing; the ketchup. His strategy was to make Heinz synonymous with the condiment by highlighting its absence accompanied by the to-the-point message “Pass the Heinz”.

Unfortunately for Don Draper, he was ahead of his times. His campaign was dismissed on the show, set in the 1960’s, being described as “half an ad” as the fictitious Heinz representatives could not wrap their head around an advert that did not show off the product itself.

You can watch Don’s original pitch below.

However, in a bizarre and creative case of reverse product placement, the real and modern day Heinz have now set out to rectify their fictional counterparts oversight having recognised Don’s marketing genius and have subsequently decided to run with it. Not only is this a stellar campaign in its own right there is no doubt that fans will appreciate the respectful nod to the show which concluded in May 2015.

The three images released come straight out of the TV show’s creative and feature a rather delicious looking portion of fries, steak and cheeseburger (albeit devoid of the aforementioned beloved sauce) sure to make your stomach rumble.  The adverts will now be running in print, social media and  feature across billboards across New York City. Mr Draper would certainly be proud.

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-@gfpvincent91