Food and Drink PR « Taylor Herring

Food and Drink PR

Burger King dress up as the ghost of McDonald’s this Halloween

Posted on October 31st, 2016 in Consumer PR,Food and Drink PR,PR Stunt,PR Stunts,Publicity Stunts,Restaurant PR,Stunt Of The Day.

Halloween is the perfect time of year for major brands to make social waves and stir up the corporate world. Enter FMCG giants, Burger King throwing seasonal shade at fellow fast food leviathan, McDonald’s.

McDonalds Burger King 1

A New York Burger King has kitted out its sign as a McDonald’s ghost using a big white sheet and cut-out eyes with the marquee sign reading, “Boooooo. Just kidding, we still flame grill our burgers. Happy Halloween”.

McDonalds Burger King

Sadly the stunt is currently only being used at one Burger King franchise with no plans to encorporate it into a global strategy.

We await McDonalds’ response. Revenge is a dish best served… fried?

– @turnthq

INTRODUCING: THE ROAST DINNER BURGER

Posted on October 25th, 2016 in Food and Drink PR,Restaurant PR,snackfood PR,Stunt Of The Day.

Picture this: a perfect combination of your favourite meat, topped with crispy, delectable roast potatoes, delicately placed parsnip crisps, slathered in pureed carrot and peas, sandwiched between two perfectly puffed Yorkshire puddings. Sound good? Well, a Liverpool based restaurant Seven Zero One is behind the heavenly meal – that’s right, they beat London to it!

So if you ever have a day where you’re struggling to decide between a burger and a roast dinner, look no further and buy yourself a ticket to Liverpool (unless you already live there, of course)!

On a side note, if you’re wondering how to tackle the roast dinner burger, we think a knife and fork is very much needed.

Yorkshire Pudding burger

– @chloe_mcneillis

Uber’s avocado rescue mission

Posted on October 21st, 2016 in Food and Drink PR,Stunt Of The Day.

The Avocado, brain food of the millennial and all-round well-being superstar is enjoying an even greater surge in popularity this week (if that were possible). This comes after young Australians were accused of bidding themselves out of the housing market due to overspending on brunch. Bernard Salt, a KPMG partner and columnist for the weekend Australian wrote that young people spend ‘$22 a pop and more’ to satisfy their brunch cravings. Salt seemed to take particular umbrage those who he had seen splashing out on ‘smashed avocado with crumbled feta and 5 grain toasted bread’ and stated that, unlike him, young people could not afford this.

Enter Uber, the American tech heavyweight to bat for their avocado-munching demographic .

For one weekend only, the brunch is on them across Sydney, Brisbane, Melbourne, Perth and Adelaide.

easy-summer-appetizers-646

There is one catch however; the offer is only for new UberEats customers with already registered users of the app having to make do with discounted meals.

Despite this slight snag, yet again, Uber has gone into bat for Gen Y and maintained PR superstardom with a brilliantly contemporary stunt.

– @turnthq

Vegan cheese renamed ‘Gary’

Posted on October 4th, 2016 in Food and Drink PR,stuff we liked,Stunt Of The Day.

It was announced today that last week one woman’s rage-filled epic rant against vegan cheese has sparked a major dairy-free rebranding.

The woman who had a rant on Facebook resulted in the vegan community renaming their non-dairy cheese products Gary. She was directing her anger towards Sainsbury’s as well as anyone that enjoys vegan cheese products, especially Sainsbury’s new range of seven £2.25 coconut oil-based cheeses last week, which include alternatives to the famous cheddar and Wensleydale with cranberries.

gary-cheese

The woman expressed her rage on Facebook, arguing “CHEESE IS NOT MADE WITH COCONUTS. Call it Gary or something don’t call it Cheese because IT’S NOT CHEESE!!!!!!”

Everyone was shocked when the vegan community responded in style. Social media, within hours, was flooded with memes and jokes about ‘Gary’ Cheese, in particular a Facebook page ‘It’s not Vegan Cheese, its Gary’ was created. The page has gained more than 7,900 ‘likes’ with nearly 200 people sharing photos of their memes and ‘Gary’ jokes.  Due to all this media attention, ‘Gary’ went viral. Sainsbury’s as a result joined in on the act and posted an image of the vegan cheese, altering the name to ‘Gary’, writing on its Facebook and Twitter pages: ‘Thanks to customer feedback, we’re excited to introduce our new range of #Gary.’ The post has been shared more than 7,000 times and sparked more than 2,600 comments.

Not only have memes been created, such as a post of the cheese-loving Wallace from Wallace and Gromit with the caption: ‘GARY!’ instead of his usual catchphrase of ‘cheese, Gromit’:

gary

But also, Teespring have capitalised on the viral hit, producing a £13.10 T-shirt that reads: ‘It’s not vegan cheese, it’s Gary!’
‘Gary’ has become a viral sensation and even reached Italy, as shown in Fra Casta’s shared photo on the Facebook page. The picture shows that someone has placed a label with ‘vegan cheese’ crossed out, replaced with ‘Gary’. The whole incident has been a marketing success for Sainsbury’s, with even non-vegans convinced, reaching countries such as the Netherlands, Italy, Germany, America and Canada.

Heinz’s Cup Song

Posted on September 15th, 2016 in Food and Drink PR,Stunt Of The Day.

Inspired by the 2012 film, Pitch Perfect, Heinz has generated a storm in social media this month with their own version of the ‘Cup Song’. This song famously performed by Anna Kendrick features tapping, clapping and rotating a pen pot to create the rhythm of the song as she sings.

In Heinz’s advert, instead of a pen pot- they encourage you to use an empty can of Heinz baked beans. After a brief safety warning of sticking black tape around the sharp top of the can, the song about the love baked beans can give you, begins, all set with lyrics on screen in case you fancy singing along to your tapping.

The advert takes us through all walks of life, showing how anyone could- if they wanted- take part in the #CanSong just like anyone can enjoy a can of beans.

So is the Cup Song craze set for a comeback? Quite possibly.  Heinz has cleverly created fun out of nothing but a baked bean can, which you would otherwise have thought had diminishing options of excitement.

We all secretly want to see whether we can master the seemingly basic technique of ‘throw, scrape, tap, pat, flip, tap, pat, pat, tap, spin, knock, knock, knock’. But trying it out on my desk proved it involves a lot more co- ordination than first imagined…!