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Food and Drink PR

Pimm’s Appoint Judy Murray as CFO (Chief Foliage Officer)

Posted on June 27th, 2016 in Consumer PR,creative publicity,Food and Drink PR.

LONDON, Monday 27th June 2016: Tennis grandee Judy Murray has been hired by drinks brand Pimm’s to ensure the nation’s bar staff know how to deliver the perfect serve.

And she is waging war on excess mint!

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Last year, the mother of tennis stars Andy and Jamie Murray hit the headlines when she tweeted her dismay at being served a Pimm’s with “a foliage overdose” which revealed excessive amounts of the garden herb protruding from the top of her glass.

Recognising Judy as a stickler for standards, Pimm’s bosses offered the former Scottish national coach a job on their team in a newly created role of CFO (Chief Foliage Officer).

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Judy Murray said: “My recipe for a perfect summer’s afternoon is a delicious glass of Pimm’s – and some great tennis. Jamie and Andy can take care of the tennis bit – I’ll be focussing on making sure we get the right amount of mint in our Pimm’s”.

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Judy has recorded a training video for bartenders that is to be distributed across the nation in a bid to avoid any more foliage blunders.

Elly Martin, Pimm’s Brand Manager said “We’re delighted to welcome Judy to the team as our newly appointed Pimm’s Chief Foliage Officer. Mint management is key to a great glass of Pimm’s and we know Judy is a perfectionist and doesn’t settle for second best.”

For the facts about alcohol visit drinkaware.co.uk

Pictures available here

Heineken’s stunt latest dispels some well-established football cliches.

Posted on June 9th, 2016 in Food and Drink PR,PR Stunt,PR Stunts,publicity stunt agency,Sport PR,Stunt Of The Day.

What if you had the perfect excuse to watch the UEFA Champions League without your girlfriend?

That’s the setup for Heineken’s latest football stunt.

A week before the UEFA Champions League Final in Milan, the beer brand targeted a handful of blokes out at dinner in São Paulo with their girlfriends.

As the guys open their menus they discover an enticing proposition…

[by @itsjamesherring]

Jelly good show! Pimm’s prepare for the Patron’s Lunch

Posted on June 8th, 2016 in Event PR,Food and Drink PR.

Pimm’s celebrates appointment as official tipple of The Patron’s Lunch on 12th June with an edible scale model of Buckingham Palace made with Pimm’s Royale jelly

  • Special crop of cucumbers is being harvested at a Yorkshire farm for the Pimm’s cocktails on the big day
  • Pimm’s Footmen train on trike bars for the event
  • Pimm’s and the Patron’s Lunch encourage the public to join in with this national weekend of celebration, and host their own Royal parties on 12th June

A Pimm’s Royale Buckingham Palace jelly, complete with jelly corgis, has been unveiled as the preparations (and the weather) heat up for The Patron’s Lunch.

The one-metre long x 15 cm deep x 20cm high wobbly replica, weighing in at 35kg and made using Pimm’s No.1 Cup and Champagne, celebrates the appointment of Pimm’s as the official tipple of The Patron’s Lunch as they get ready for the 10,000 guests arriving for the street party on The Mall this Sunday.

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A team of three jelly artists, led by Tim Simpson, spent 200 hours creating this edible landmark: designing and laser cutting a model of the famous façade, transforming this into a jelly mould, concocting the recipe, balancing the ratio of Pimm’s and Champagne for the perfect wobble, and patiently waiting a whole day for it to set.

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Lead sculptor Tim Simpson said: “Buckingham Palace is one of the most recognisable buildings in the world and the balcony has hosted some of the nation’s favourite moments, so the pressure was on. We’re delighted with how it turned out – here’s to another great occasion.”

The Pimm’s Footmen are being put through their paces too so they’re on tip top form to make The Patron’s Lunch celebration of Her Majesty The Queen’s 90th birthday and patronage of 600 charities and organisations across the UK and Commonwealth a day to remember.

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Their training for the day has included ‘trike training sessions’.

These trikes will be whizzed around The Patron’s Lunch Live Sites outside of The Mall (including St James Park and Green Park), to guarantee no attendee is ever too far from a Pimm’s.

And as no Pimm’s cocktail is complete without cucumber, they’ve been dispatched to a Yorkshire farm to collect a specially grown, top quality crop.

David Schellingerhout of Glen Avon Growers said: “We planted rows and rows of our cucumbers for The Patron’s Lunch and have harvested hundreds of the finest to be sliced on Sunday morning for the thousands of glasses of Pimm’s.”

Pimm’s expects to serve 30,000 glasses of Pimm’s on The Mall and The Patron’s Lunch live sites in St James’s Park and Green Park. They have 130 bartenders, 180 kegs of Pimm’s and 5400kg of ice at the ready, and a can of ready mixed Pimm’s No.1 Cup and lemonade will be packed into the lunch hampers on The Mall.

Pimm’s Brand Manager Joanna Segesser said: “We are honoured to be the official tipple of Her Majesty The Queen’s 90th birthday celebrations at The Patron’s Lunch, and pay tribute to her extraordinary contribution to community and country. Pimm’s is proud to have been an integral part of Great British celebrations since the 1840s and we encourage the public to celebrate this weekend with their own street party and have a go at making their own Pimm’s Royale jelly!”

Those not attending on the day are encouraged to join in with the festivities and embrace the community spirit by hosting Patron’s Lunch inspired events across the nation.

The Patrons’ Lunch has set up a detailed guide including recipes, fundraising ideas, entertainment and so much more to help you host a day to remember!

Head to http://www.thepatronslunch.com/howto for all your Patron’s Lunch party needs.

 

Download images https://flic.kr/s/aHskBUGL7z

Video available for download: https://vimeo.com/169815857

Video available for embedding: https://youtu.be/lkpUgNyOgIc

 

OASIS HONEST MARKETING

Posted on June 7th, 2016 in Consumer PR,Food and Drink PR,stuff we liked,Stunt Of The Day.

Marketing speak often turns people off, so it’s always refreshing to see brands cut through a bit of noise and tell you what the product does or how it works. It’s especially refreshing when a brand spells out, clearly, what you want from them and what they want from you. Oasis have done just that:

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Honest, funny and, to stay on brand, refreshing. It’s this kind of smart work that cracks a smile on the face of commuters and plants Oasis front and centre in your mind next time you grab a meal deal.

TEAM GB athlete Louis Smith shows off his extraordinary morning wake-up routine

Posted on May 18th, 2016 in branded content,Consumer PR,creative publicity,Event PR,FMCG,Food and Drink PR.

LONDON, Wednesday 18th May 2016: With the Olympic Games mere months away, Louis Smith has given an insight how he gets his day off to a great start, with a remarkable morning routine that includes somersaults, pommel horse practice and the splits!

The new video released shows how the London 2012 silver medalist starts his day by climbing out of bed and walking down the stairs on his hands. Somersaults onto the sofa, pommel horse practice and press ups on the counter also form part of Louis’ unique wake-up performance.

In a way that only an Olympic gymnast could, Louis tumbles through the kitchen effortlessly to flick the kettle on with his big toe, and finishes off his incredible morning routine sat in splits, with a hearty bowl of Corn Flakes.

Louis shared his incredible morning routine to celebrate the launch of the new Kellogg’s #GreatStarts campaign where the public can win tickets to the RIO Olympics simply by sharing their morning routines and using the #GreatStarts hashtag

Louis, as an ambassador for the Great Starts campaign, invited Kellogg’s to film his morning routine ahead of the Olympic Games in Rio this summer. As an athlete, Louis understands the importance of starting his day off right and is sharing his story of success with Kellogg’s up until the start of Rio 2016 this summer.

 Louis commented on his extraordinary wake-up, “I love to get off to an energetic start in the morning as I find this sets me up for day ahead.  With such an active lifestyle, I need a filling breakfast to keep my body fueled throughout the day.  I loved making the video and showing some of my moves around the house – although I must warn people not to try these moves at home unless you are a trained gymnast; eating breakfast whilst doing the splits is not for everyone! Competing at the Olympic Games takes a lot of preparation and having a positive wake up routine has really helped me to reach peak performance over the years and reach my full potential.  It’s an amazing feeling to have Great Britain’s support this summer, and now I can’t wait to get out there and compete with Team GB and help us get off to a great start in Rio.”

Louis’ bedroom features personal touches including his Rio de Janeiro guidebook and map, which will come in useful in August, and his Strictly Come Dancing costume from his winning routine on the show. With Union Jack bedding, and a red, blue and white theme throughout the house, Louis is supporting Team GB all the way to the Olympic Games

The public are being urged to share how they start the day right by using #GreatStarts which will enter them into an exclusive competition to win a pair of tickets to the Olympic Games. Kellogg’s Great Starts aims to encourage everyone to harness this knowledge in reaching their potential. Whether we aim to start our day simply feeling fresh, or whether we’re looking for that all important edge to become a next generation Olympian, Kellogg’s provides something for everyone.

 Louise Thompson-Davies, PR Manager at Kellogg’s UK & ROI said: “We are proud to be an official sponsor of Team GB at the Rio 2016 Olympic Games this summer and who better than our ambassador Louis Smith to demonstrate his extraordinary morning routine? Louis has been sharing his tips on how to get a great start to your day and we’re delighted that he’s given Kellogg’s a fascinating insight into how he starts his day.”

 The Great Starts competition is open to anyone over 18 and you can enter by sharing tips, pictures and videos via Twitter, Instagram and Facebook on how you get off to a Great Start using the hashtag #GreatStarts.

 Visit www.kelloggs.co.uk/greatstarts for further information and full terms and conditions.

Download pictures here

Press Contact: Taylor Herring