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Food and Drink PR

Pizza Just Got Better

Posted on March 22nd, 2016 in brand PR,Food and Drink PR,PR Stunt,stuff we liked,Stunt Of The Day.

No-one has ever said “Pizza? Nah, I’m ok thanks.”

It’s the food of champions. A feast fit for a King. When pizza and PR combine I can’t help but take notice. When you order one the only thing that could do with a little spicing up is the delivery.

A friend of mine encourages the delivery driver to draw a picture of a dinosaur on the box, but if you’re a little more mature than that you might be excited by Dominos latest trial…

In New Zealand the pizza giants are trialing autonomous pizza delivery robots. The Domino’s Robotic Unit (DRU) was developed by an Australian start up called Marathon and won’t open until the intended recipient scans a code from their phone on the robot.

We’re one step closer to a automatic pizza utopia. I, for one, welcome our new robot overlords.

via The Drum

GAME OF THRONES: CHOCOLATE EGGS FOR EASTER

Posted on March 15th, 2016 in Experiential Marketing,Food and Drink PR,Stunt Of The Day,Television PR.

In case you weren’t aware, Game of Thrones is coming back soon. The internationally loved series has spawned all kinds of things in its time on our televisions; memes, arguments, fashions and even cook books. Food is such a key element in Game of Thrones that people even host Game of Thrones feasts in the comfort of their own homes.

HBO have decided to seize upon both memes and feasts to promote the new series by creating an iconic dragon egg out of chocolate to celebrate the show, and, of course, Easter. It’s on display in Selfidges as I write this, so if you want to see a piece of Game of Thrones immortalised in chocolate then rush down and feast your eyes on it.

You won’t be able to feast your mouth on it, unfortunately, as it’s for display only, but you can at least pretend you’re the King/Queen of Dragons.. and of chocolate.

McDonalds vs Burger King: PR Wars

Posted on March 2nd, 2016 in brand PR,Comedy,Consumer PR,Food and Drink PR,PR Stunts,Stunt Of The Day.

PR campaigns very rarely take aim at one another. You might see a campaign get some coverage (or not) and have a quiet word to your colleagues about if you think it’s any good, but you certainly wouldn’t base your next campaign around exposing flaws in it. In fact most PR campaigns and companies will avoid other campaigns entirely.

Unless your competition calls you out.

Then it gets real.

Let’s set the scene; Burger King returned to France a few years ago and their marketing campaign has stemmed from the scarcity of its restaurants (fewer than 20 across the whole country), a real ‘quality over quantity’ campaign. They launched the ‘Whopper Move Out’ campaign, promising to pay for someone to move house so long as they move close to a Burger King, and digital billboards mocking those who don’t have one of the famous restaurants nearby.

The latter campaign didn’t go unnoticed by one of Burger King’s chief rivals. McDonalds erected this sign in response:

 

maccies vs BK pr stunt

This is PR beef (excuse the pun) at its finest; McDonalds gave the precise directions for the closest Burger King in this remote town, a mere 258km away before pointing out how close the nearest McDonalds is.

Burger King had a choice. Reputation was in the balance. Do you accept the PR stunt for what it is, a light hearted jab at your own campaign, or do you respond to the affront with a campaign of your own. You can already guess what Burger King opted for:


This is how it’s done. We see the sign being erected, with people driving past clocking the distance to the nearest Burger King and McDonalds. One couple takes note and pulls into the drive through at their nearest McDonalds, before ordering only a coffee to keep them going for the long journey to Burger King.

Over 1 million views. Over 100 pieces of international online coverage. This spat shows no signs of slowing down, and we can’t wait to see what’s next.

McDonalds enters the VR race

Posted on March 1st, 2016 in brand PR,Consumer Electronics PR,Food and Drink PR,Restaurant PR,snackfood PR,stuff we liked,Stunt Of The Day,Technology PR.

Samsung. Sony. HTC. Facebook. Some of the world’s biggest brands have thrown their hats into the Virtual Reality ring; with many of the products launching this year at various price points. “A New Challenger Appears!” is the cry from the sidelines, as an… unexpected competitor is joining the competition.

MACCIES VR

McDonalds in Sweden are trialing their very own VR headsets as part of the Happy Meal promotion. All you need is some scissors, a bit of glue and a smartphone (which they stress is not provided). It’s an idea similar to Google Cardboard but will only cost you the price of some nuggets and a milkshake, and McDonalds have even created their own game to go alongside it. Here’s an instructional video:

If this does well we could see it rolled out further afield than Sweden – and given the coverage this is receiving (even if most of it is a little baffled) I’d say there is a good chance.

Perfect culinary photography

Posted on February 22nd, 2016 in App PR,Food and Drink PR,stuff we liked,Stunt Of The Day.

If you are sick of friends taking morning photos of their eggs Benedict with a pinch of chopped parsley alongside a perfectly angled glass of squeezed orange juice then this app may not be for you.

‘Foodie’ which Line Corporation released February 2nd is a food-centric app that lets you take the perfect food photo every time.

The concept isn’t particularly fresh but Foodie is distinctive in other ways. For example, it contains 24 built in filters named for food types.

foodpr

Depending on what you are photographing your meal will look more coloured, bright or reflective. Titles such as ‘BBQ, Sushi and Chewy’ adjust lighting or blurriness appropriately. To the casual viewer this translates into results that look SLR-camera captured shot for a glossy culinary magazine.

It also includes a best angle feature which lets you know exactly when the camera is tilted horizontally. At the perfect frontal angle the bottom of the screen turns yellow signalling the perfect angle.

food

Line are encouraging you to post your own results onto their social media to establish the best. Due to the success of the launch there are plans for a video version of the app also. Foodie is currently available for IPhone and Android.