Food and Drink PR Archives - Page 2 of 14 - Taylor Herring Taylor Herring

Food and Drink PR

Finger Licking Good

Posted on May 5th, 2016 in Food and Drink PR,Stunt Of The Day.

Tearing into a piece of chicken after ploughing through a bucket meal is one of life’s great pleasures, maybe only topped by that residue left after you’ve finished. A final, tasty reminder of the meal. For many people, though, they love the idea of fast food but are constantly worrying about their waistlines. KFC know that so have developed an ingenious solution…

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KFC have launched its own range of edible polish flavours. The flavours, based on the ‘Original’ and ‘Hot & Spicy’ ones from the restaurant, are the two most popular across the world. It allows anyone to enjoy that ‘finger licking good’ flavour without adding a few calories to your daily intake. There’s even a video (which is suitably confusing and features a lot of finger tutting):

Bravo KFC.

Captain Wes Morgan signs for Captain Morgan

Posted on May 3rd, 2016 in Celebrity PR,Consumer PR,creative publicity,Food and Drink PR,PR Stunt,Publicity Stunts.

  • Drinks brand to produce limited edition Captain ‘Wes’ Morgan bottle following the player’s premiership victory

TUESDAY, 3rd May 2016: Leicester City fans will be able to toast their captain Wes Morgan with a limited edition Captain Morgan bottle, featuring the star player, following his side’s victory in the Barclay’s Premier League title on Monday.

Captain Wes Morgan

The spirit brand will release a limited edition bottle designed to celebrate the Premier League winner’s victory – replacing their famous buccaneer on the label with an image of the footballer.

The commemorative bottle features the Jamaican international star dressed as Captain Morgan in royal blue and white robes to match Leicester City’s home kit.

The bottles flowed into production following a Twitter exchange between Captain Morgan and the player after Leicester City were crowned champions following Tottenham Hotspur’s draw with Chelsea on Monday night.

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The drinks company have fast-tracked the production of the limited edition bottle, which features Wes Morgan’s signature and an updated medallion with 2016 inscribed to mark his title victory as team captain.

Fans of the premiership football player voiced their love for their Captain with praise across social media using the hashtag #OnlyOneCaptainMorgan, which also features on the bottle.

Wes Morgan has played every minute of the title winning campaign so far (3,285 minutes), becoming the third outfield Premier League champion to do so after Garry Pallister and more recently John Terry in 2015 who both completed the season having played 3,420 minutes. The defender scored an equaliser for Leicester City against Manchester United on Sunday to gain his team a crucial point and secure the title on Monday with 77 points and 2 games to spare.

The Foxes, against odds of 5000-1 at the start of the season, became Premier League champions for the first time in their history beating off the likes of ‘super-clubs’ such as Manchester City, Chelsea and Arsenal.

Rhys Love, Senior Brand Manager of Captain Morgan said: “Captain’s lead by example and we are thrilled to have one of the greatest captains of recent times, who coincidentally shares our name, become the centre of a historic sporting moment. We have created a limited edition commemorative Captain ‘Wes’ Morgan bottle to celebrate his incredible title win triumph as the club’s skipper. We salute Leicester City and their own Captain Morgan.”

Full set of images available for download – https://www.flickr.com/photos/taylorherringpr/sets/72157667709301931

Pres Contact Taylor Herring: +44 208 206 5151

Pimm’s strike landmark sponsorship deal on Big Ben

Posted on April 1st, 2016 in Food and Drink PR.

PRESS RELEASE

LONDON, April 1, 2016: Pimm’s, the quintessential drink of the British Summer, has this morning unveiled the result of an unprecedented sponsorship deal to display its logo on the world’s most famous clock tower.

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Respected TV broadcaster Peter Sissons was one of the first reporters on site and has recorded a special video report on the landmark event.

The drinks brand’s logo will be displayed across the dial of Elizabeth Tower, better known as Big Ben, throughout the summer months until Wednesday 31st August.

Marketers at Pimm’s approached officials at the Houses of Parliament with ‘a generous offer’ to contribute towards the restoration of the Grade I listed timepiece in exchange for the unique sponsorship placement.

A 23ft transparent vinyl overlay has been installed behind the hands ensuring that the historic face remains protected while the famous Pimm’s logo will be discretely visible to tens of thousands of Londoners in the streets below.

The sponsored clock face was unveiled in the early hours of this morning with a team of abseiling workers revealing the advertising artwork.

Big-Ben-Pimms-Installation-1-HR-Final

Jo Segesser, Pimm’s Senior Brand Manager said “We’re delighted to be playing our part in restoring the monument. Pimm’s O’Clock is a national catchphrase and so the opportunity for us to sponsor Britain’s most famous clock was too good to pass up.”

 Big-Ben-Pimms-Installation-4-HR-FINAL

Pizza Just Got Better

Posted on March 22nd, 2016 in brand PR,Food and Drink PR,PR Stunt,stuff we liked,Stunt Of The Day.

No-one has ever said “Pizza? Nah, I’m ok thanks.”

It’s the food of champions. A feast fit for a King. When pizza and PR combine I can’t help but take notice. When you order one the only thing that could do with a little spicing up is the delivery.

A friend of mine encourages the delivery driver to draw a picture of a dinosaur on the box, but if you’re a little more mature than that you might be excited by Dominos latest trial…

In New Zealand the pizza giants are trialing autonomous pizza delivery robots. The Domino’s Robotic Unit (DRU) was developed by an Australian start up called Marathon and won’t open until the intended recipient scans a code from their phone on the robot.

We’re one step closer to a automatic pizza utopia. I, for one, welcome our new robot overlords.

via The Drum

GAME OF THRONES: CHOCOLATE EGGS FOR EASTER

Posted on March 15th, 2016 in Experiential Marketing,Food and Drink PR,Stunt Of The Day,Television PR.

In case you weren’t aware, Game of Thrones is coming back soon. The internationally loved series has spawned all kinds of things in its time on our televisions; memes, arguments, fashions and even cook books. Food is such a key element in Game of Thrones that people even host Game of Thrones feasts in the comfort of their own homes.

HBO have decided to seize upon both memes and feasts to promote the new series by creating an iconic dragon egg out of chocolate to celebrate the show, and, of course, Easter. It’s on display in Selfidges as I write this, so if you want to see a piece of Game of Thrones immortalised in chocolate then rush down and feast your eyes on it.

You won’t be able to feast your mouth on it, unfortunately, as it’s for display only, but you can at least pretend you’re the King/Queen of Dragons.. and of chocolate.