Posted on November 28th, 2016 in App PR,brand PR,Food and Drink PR,Online PR,PR Stunt,Publicity Stunts,Regional PR,stuff we liked,Stunt Of The Day.
Renowned for their innovative, cutting-edge delivery methods, Domino’s Pizza Japan have once again attracted plenty of attention with their latest announcement – that customers will be receiving their pizza by reindeer this holiday season.
The fast-food company has said that they have been working with reindeer breeders in an attempt to train the animals, usually associated with Christmas, to deliver pizza. Additionally, reindeer will be equipped with and tracked using a real-time GPS tracker, so that customers will still be able to locate their pizza with pinpoint accuracy. This is all because of the colder-than-usual winter expected in Japan; supposedly, even if the roads are blocked with snow, the cold-resistant reindeer will ensure that customers still receive their order.
However, it hasn’t been all smooth sailing; in the video below, it seems that reindeer are harder to train than one may have first thought, and can be seen abandoning their pizza and struggling it keep it balanced on their back.
Fear not, animal lovers, for Domino’s is going to all the necessary lengths to ensure that the welfare of the reindeer are maintained. This includes factoring in the maximum weight they can bear and the distance they are able to safely travel.
And if all else fails and Domino’s are unable to unleash their fleet of pizza-delivering reindeer on 1st December, there is a contingency plan in place: pizza by snowmobile.
Posted on November 7th, 2016 in Consumer PR,Food and Drink PR,Stunt Of The Day.
For the festive season, Coca Cola have created a special treat for Coca Cola lovers in Japan. The drink brand announced that the new ‘Ribbon Bottle’ would be released for their Christmas campaign, and will be available from today.
The label has a small pull on the inside, so that once you peel one side away, you can pull the tab for the bottle label to transform itself into a neat festive bow. To see these bottle labels in action, watch the video below:
The announcement forms part of the larger Coca Cola Christmas ‘Give a Surprise’ campaign in Japan. It will begin on 21 November, and the company will offer a pair of warm, fuzzy socks to customers who buy either four small bottles or two larger bottles. Similarly, from the 5 December, Coca Cola Japan will give one of five ‘crystal ornaments’ to customers who buy any one-litre or two-litre bottles, which come in designs such as a snowman, Santa Claus, and a decorated Christmas tree.
Posted on November 4th, 2016 in Consumer PR,Food and Drink PR,PR Stunt,PR Stunts,Stunt Of The Day.
Wine lovers and self-proclaimed connoisseurs in London can now have their knowledge put to the test, with Laithwaite’s sophisticated Wine Tasting in the Dark event.
The experience is designed so that consumers are not able to use their visual senses, accentuating and potentially altering their taste buds. Laithwaite’s host and master of wine Justin Howard-Sneyd and his team of sommeliers will lead visitors around a pitch black tasting theatre, wearing infra-red night vision goggles and guiding participants through a series of taste experiments to make them rethink the way they approach wine.
“This is a first in wine tasting” says Laithwaite’s host and master of wine Justin Howard-Sneyd. “Deprived of sight, can you tell the colour of a wine or if it’s even a wine at all?”
Guests are invited to take part in interactive sessions, which include discovering their ‘wine personality’ and a code directing them to their ‘perfect match’ in wine. However, the company does not recommend a ‘try it yourself’ at home session, as it may “lead to some unfortunate slapstick and spillages”
Laithwaite’s Wine Tasting in the Dark will launch on the 4th November at the Royal Horticultural Halls in Westminster, for £30 a ticket.
Posted on October 31st, 2016 in Consumer PR,Food and Drink PR,PR Stunt,PR Stunts,Publicity Stunts,Restaurant PR,Stunt Of The Day.
Halloween is the perfect time of year for major brands to make social waves and stir up the corporate world. Enter FMCG giants, Burger King throwing seasonal shade at fellow fast food leviathan, McDonald’s.
A New York Burger King has kitted out its sign as a McDonald’s ghost using a big white sheet and cut-out eyes with the marquee sign reading, “Boooooo. Just kidding, we still flame grill our burgers. Happy Halloween”.
Sadly the stunt is currently only being used at one Burger King franchise with no plans to encorporate it into a global strategy.
We await McDonalds’ response. Revenge is a dish best served… fried?