Food and Drink PR « Taylor Herring

Food and Drink PR

Morrisons have eyes on pie eating Sutton substitute goalkeeper

Posted on February 21st, 2017 in brand PR,Food and Drink PR,Sport,Sport PR,Stunt Of The Day.

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Last night’s FA Cup match between Sutton and Arsenal sparked a lot of attention as a David versus Goliath story yet it was a pie eating substitute who has been the topic of the most heated discussion.

Wayne Shaw was spotted by cameras happily tucking into a pie after all three substitutions were used up; ensuring his position on the bench for the rest of the match. The supermarket chain Morrisons, in a reactive marketing move, have now reportedly made a bid for the Sutton goalkeeper to join their “Pie Tasting” team; clearly they are not one to overlook talent. In what will certainly be a temping offer to Mr Shaw, they have offered him a years supply of pies in return for his participation.

Morrisons’ Chief Pie Buyer Tessa Callaghan has said: “We’re always looking for the best talent to taste our pies and make sure they hit the back of the net. Wayne’s performance last night sets him apart as one of the country’s most famous pie connoisseurs. We were really impressed by his commitment to pie eating, and we understand that a good pie is the best way to warm up for any occasion, even if it is the biggest night of your football career.”

-@gfpvincent91

Our Favourite Top 5 Valentine’s Day 2017 Campaigns

Posted on February 14th, 2017 in brand PR,Consumer PR,Environmental PR,Food and Drink PR,Online PR,Retail PR,Roundup,Stunt Of The Day.

Each year people seek to find new ways to creatively express their love to each other on Valentine’s Day. In a world of overproduction, where it seems like everything has already been said, created and nothing can surprise us, here are our picks of the most original and creative Top 5 Valentine’s Day 2017 Campaigns that will leave you impressed on this day of romance.

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1) Google

In the spirit of Valentine’s Day, Google is not only celebrating the special day with a new doodle but has created Valentine’s themed interactive games with the help of World Wildlife Fund to raise awareness for the pangolin, the most trafficked mammal today. Each game is set in one of the animal’s natural habitats of Ghana, India, China or the Philippines. Each level you have to collect certain elements to create a perfect gift for its mate. In this way Google is thinking long-term; helping us to spread the message across the world, learn about these vulnerable creatures and to protect the beautiful pangolin from extinction.

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2) Mr Kipling

Cake and flowers tend to be the most popular Valentine’s Day gifts, but can it become better than this when Mr Kipling, Britain’s favourite cake maker, has created a cake bouquet from beautifully selected pink roses in an arrangement with delicious miniature Cherry Bakewell’s, Battenberg’s and French Fancies. The “Bou-cake” reportedly costs £400 and comes with a complimentary box of special-edition cakes.

3) Deliveroo

“With Deliveroo you can give the third wheel in your life some love,” says Deliveroo, who have launched a special “third wheel service” bundle for three with a funny Valentine’s Day advert. It centres on singleton Kevin who, as the advert puts it, is “soul-crushing alone”. According to research carried out by the company, Valentine’s Day traditions are changing and British couples would be happy to spend their Valentine’s Day with a “third wheel” or enjoy dinner together with another couple. The Deliveroo bundle for three is available to order from February 9 to 19.

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4) Burger King

Valentine’s Day is all about spending time with your special someone. Burger King have come up with an ingeniously simple creation sure to appeal to the instagrammers out there with a special  edition cup that has room for two straws so you can now share your drink with your significant other as well as your hopes and dreams.

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5) Dominos

Are you looking to propose this year? Do you and your partner love pizza? Then this might just be the perfect ring for you as Domino’s Pizza has created a very special 22-carat gold pizza slice engagement ring. The ring is able to be won via a competition on the company’s Facebook page.  Could this fabulous idea be any cheesier!

– @elizas_music

The newest holiday sweeping Twitter. Brands wish us all a Happy Galentine’s Day.

Posted on February 13th, 2017 in brand PR,Consumer PR,Fashion PR,Food and Drink PR,Online PR,Retail PR,Roundup,Stunt Of The Day.

 

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Tomorrow is either a day you look forward to or dread with the very depths of your being. I am of course referring to the infamous Valentine’s Day. In a mere 24 hours we will all be confronted by heart shaped everything, surrounded by public displays of affection and unable to get a reservation anywhere in town.

However whether Valentine’s Day tickles your fancy or sets your teeth on edge you may not be aware that today, 13th February, has become somewhat of an unofficial holiday in itself. Christened “Galantine’s Day” by the wickedly funny Amy Poehler’s character, Leslie Knope, in Parks and Recreation it is a day where you are encouraged to celebrate sisterhood in all its glory. In Poehler’s words we are meant to: “leave our husbands and our boyfriends at home, come and kick it, breakfast-style. Ladies celebrating ladies.”

Brands have also taken note of this cultural addition to the calendar as it grows in popularity and have taken to twitter using the hashtag #GalentinesDay to share their own messages and promotions.

Penguin books decided to encourage a shout out to inspirational female figures with an extra charitable edge.

Asos used the occasion to express some of those Anti-Valentines sentiments that many of us are feeling.

Marks and Spencer championed the idea of spoiling yourself with a spotlight on some of their spa and home products.

Malibu declared that it is officially cocktail time.

Whilst Ahmad Tea has you covered if you can’t face a hangover on a Tuesday morning.

Finally, Hulu reminds us to thank the creator of this holiday by watching unlimited Leslie Knope moments online.

So for today grab your girlfriends, a bottle of your favourite tipple, maybe a box or two of something decadent to go with it take and the opportunity to celebrate ladies just being ladies!

-gfpvincent91

Heinz Helps Us Fight The Cold With This Emergency Stunt

Posted on January 20th, 2017 in brand PR,branded content,Consumer PR,Food and Drink PR,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day.

Doesn’t it seem like just yesterday that we were welcoming in 2017, wondering what the new year had in store for us? One thing that is guaranteed, however, is the cold weather we will experience between January and March. All of us will be wrapped up in big jackets, hats, gloves and leggings, fearing the frost and dreading that early morning wake up.

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Heinz, decided to “share the love and help Londoners stay cosy with the ultimate comfort food” (Shane Shortman, Marketing Manager for Heinz) today by setting up ‘In Case of Emergency’ branded cases filled with a tin of Heinz soup (Cream of Tomato, naturally). Commuters are encouraged to smash the boxes with spoons and take one of the nation’s favourite comfort foods, if the cold became too unbearable.

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It only makes sense. A study found that 75% of Brits think that nothing combats Jack Frost like a bowl of warm soup! Soup is also second only to a cup of tea when it come to the nation’s ways of dealing with everything. What better than to have a tin at the ready!

Heinz’s soup production factory in Wigan is already producing 9 million cans a day in preparation for the increased demand as cold weather sets in. The company typically sees soup sales go up 5% for every degree the temperature drops during the cold “soup season” (October to March).

The emergency boxes will appear across London and the UK’s coldest cities throughout the months.

This stunt has given us a warm, satisfied feeling, even in these cold and gloomy times. Soup for lunch anyone?!

@apparentlyimkj

Five Ways You Could Have Fought Off Blue Monday

Posted on January 17th, 2017 in brand PR,Consumer PR,Digital PR,Event PR,Fitness PR,Food and Drink PR,Gym PR,Health and Fitness PR,Online PR,PR Stunt,Restaurant PR,Roundup,Stunt Of The Day,Travel PR.

Monday 16th January 2017 a.k.a. the third Monday of the year a.k.a. Blue Monday a.k.a. the most the depressing day of the year. It was a day where there seemed to be both a metaphorical and physical grey cloud over us all. But rejoice! It’s wasn’t all bad. Here is a list of five companies that tried to make 2017’s Blue Monday a little less blue:

  • Gourmet Burger Kitchen (GBK)

For all the burger lover’s out there, GBK decided to give 50 free burgers and sides in each of their locations around the country. This promotion was done on a first come first serve basis for those with the GBK app (which also entitles you to many more freebies for your next trip).

Those near the Soho, London branch got ten times the love because 500 free burgers and a free beer from Brewdog were given away.

  • FitnessFirst ‘Red Monday’

To combat the “blue” feels of Blue Monday, Fitness First decided to inject some energy into our lives with their #RedMonday campaign. As a partnership with online fitness sensations Clean Eating Alice, Zanna Van Dijk and Bradley Simmonds, Fitness First let everyone use their services, sessions and classes completely free with no booking needed.

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  • Ryanair

Ryanair encouraged us to fly and leave our blues behind by discounting thousands of flights to just £9.99, available for one day only when you booked on their website.

Head of Communications at Ryanair, Robin Kiely said that “It’s officially the most depressing day of the year, but the only thing lower than the nation’s mood is our fares.

“In an effort to cheer everyone up, we’ve launched a Blue (& Yellow) Monday seat sale, with £9.99 fares for travel in January and February, available for booking today only”.

  • Young’s House of Happiness

To fight the post-Christmas cold and blue Monday, pub chain Young’s set up a pop-up ‘House of Happiness’ at Finch’s pub in Finsbury Square, Moorgate. Customers were offered massages, whisky tasting, cake decoration, yoga, tea blending, and beard grooming and much more, to help us all feel just a little bit happier.

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  • Heathrow Express

Much like Ryanair, Heathrow Express is encouraged us to leave our blues behind by offering free travel to the airport at certain times during the day. No surprise there as ‘getting something for free’ came top of the poll of 2,000 adults on ways in which to combat the most depressing day of the year.

 

Hopefully, Blue Monday didn’t ruin your mood. If it did, hopefully these great stunts helped you see the brighter side of life.

– @apparentlyimkj