Food and Drink PR « Taylor Herring

Food and Drink PR

Smiling and self-service go hand in hand as KFC launch China’s first smart restaurant

Posted on January 12th, 2017 in brand PR,Consumer PR,Digital PR,Food and Drink PR,Restaurant PR,snackfood PR,Stunt Of The Day,Technology PR.

Welcome to KFC, both eyes open, head directly facing the camera with your full face in view please. No, you’re not taking a passport picture in the post office or walking through boarder control at the airport. You’re in KFC, smiling for a chicken wing! KFC in China can now use your face to predict your order. Yes, it all sounds very futuristic.

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KFC is now using facial recognition to serve customers. KFC will be China’s first smart restaurant as KFC has teamed up with Baidu, China’s equivalent of Google.

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The system can recommend menu items based on a customer’s estimated age, sex and mood. So what does that mean for a really happy person, maybe some happy french fries or an ice cream? Baidu states that a male customer in his early 20s would be offered ‘a set meal of crispy chicken hamburger, roasted chicken wings and coke’, whilst a female customer in her 50s would get a recommendation of ‘porridge and soybean milk for breakfast’. That sounds very healthy and maybe a little bit cheeky – why shouldn’t a 50 year old woman be offered a burger and chicken wings? Surely she too should be allowed to indulge in a fried chicken fantasy!

There is no denying that the machine is smart. It allows you to pay with your mobile phone at the machine and collect your meal moments later at the counter. Now that’s what I call ‘fast food’ and so 2017. However not everyone finds the machine smart or entertaining; The Guardian reports that ‘at lunchtime, not one person gave the machine a second or even first glance, preferring instead to wait longer in line and order from the human attendants’.

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This also happened at the breakfast rush hour. Not very popular then… Some are sceptical due to privacy reasons, however KFC has insisted that the data the machine collects is highly secure and will not be used for any other purpose. Love it or hate it, facial recognition technology is planned to be expanded to KFC’s 5,000 stores around China, and potentially normalised into other public-facing services. Well then, look out Londoners as you might just spot facial recognition self-serve machines in your local KFC… smile!

– @NaomiYazminn

Mars mark World Braille Day with bus shelter advert – and it’s not your average billboard

Posted on January 10th, 2017 in brand PR,Consumer PR,Food and Drink PR,snackfood PR,Stunt Of The Day.

Last week Maltesers, current front-runners of diversity in advertising, unveiled a one-of-a-kind billboard which is truly accessible to all – it has been written in braille to celebrate World Braille Day. The billboard uses purpose-built Maltesers to form braille letters to tell the true story of a blind lady waiting at a bus stop, which translates to “caught a really fast bus once, turns out it was a fire engine”. It also includes an audio description and refers non-Braille speakers to the Maltesers Facebook page for a translation.

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This comes as part of the ‘Look on the Light Side’ campaign, which saw three TV adverts featuring disability debut during the Paralympic Games Opening Ceremony last year; including the first ever TV ad entirely in sign language.

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Michele Oliver, vice president of marketing at Mars Chocolate UK, said: “As one of the UK’s biggest advertisers, we have a responsibility and a role to play in championing greater inclusivity in our advertising and communications.

“This small-scale activation is a natural next step in our ambition to get closer to our consumers; by normalising disability in advertising and communications, and using humour to challenge preconceptions.”

– @katiemallion

SHOWER BEER. Have a break. Have a brew.

Posted on January 9th, 2017 in Consumer PR,Food and Drink PR,stuff we liked,Stunt Of The Day.

Have you ever dreamed about drinking a beer when you’re taking a shower? If so, boy, do we have news for you! Swedish brewery company PangPang, in collaboration with creative agency Snask, have created the first ever beer designed for drinking in the shower. (And before I hear you cry, “but can’t any beer be a shower beer?!”, hear me out and read to the end.)

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This new product is currently available for Scandinavian consumers only. But with its incredible success – the first batch sold out instantaneously – the brand is considering going international. ‘Right now it retails for $12 a bottle but we are not sure how it will be priced outside Sweden.’ told Fredrik Öst to Bustle.

However, shower drinkers need to be cautious with this new beverage: indeed the bottles are made of glass, which is naturally hazardous when wet and slippery. The 18cl bottle contains 10 per cent alcohol, and has been designed to be consumed in 3 sips. If you’re in a rush, and haven’t finished your drink by the end of your shower, no problem – you can still use it as conditioner! 

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Shower responsibly…

The world’s first zero gravity music festival: organised by Desperados

Posted on November 30th, 2016 in Food and Drink PR,PR Stunt,Stunt Of The Day.

Tequila as a spirit has long be synonymous with dancing on tables, daring shots with friends, a release of inhibitions and much is known on the effects that alcohol in general has on the body. However that is not enough for Desperado’s who have teamed up with We Are Pi to go the extra mile or in this case miles to deliver a whole new experience for some of its connoisseurs.

With the campaign titled “Release Your Inner Tequila” they took the lucky few to the skies above Las Vegas in a fully kitted out party aeroplane with a “dance floor” and Dutch DJ Mike Cervello on hand to play a remixed version of his track “Smack” at an exclusive music festival. After climbing to an impressive height of 28,000 feet the revellers were then treated to a series of nose dives to induce zero gravity and a feeling of weightless as they continued to party.

The rave in space has now been immortalised via a YouTube video, which you can watch below.

Emblazoned with neon Desperados jackets we can watch as the party goers’ board the plane with UV lights glowing. This is then interspersed with clips from Cervello’s previous highly successful appearances and some science behind the physics of weightlessness from an auditory cognitive neuroscientist. We are then treated to the priceless moments when the zero gravity kicks in and the close ups focus on the faces of the overwhelmed and ecstatic participants. The video itself has already been viewed over 13,000 times since its upload and its viewing numbers continue to grow as this unique stunt is shared from one Tequila fan to another.

– @gfpvincent91

Move over delivery boy: Dominos are one step ahead with delivery REINDEER

Posted on November 28th, 2016 in App PR,brand PR,Food and Drink PR,Online PR,PR Stunt,Publicity Stunts,Regional PR,stuff we liked,Stunt Of The Day.

Renowned for their innovative, cutting-edge delivery methods, Domino’s Pizza Japan have once again attracted plenty of attention with their latest announcement – that customers will be receiving their pizza by reindeer this holiday season.

The fast-food company has said that they have been working with reindeer breeders in an attempt to train the animals, usually associated with Christmas, to deliver pizza. Additionally, reindeer will be equipped with and tracked using a real-time GPS tracker, so that customers will still be able to locate their pizza with pinpoint accuracy. This is all because of the colder-than-usual winter expected in Japan; supposedly, even if the roads are blocked with snow, the cold-resistant reindeer will ensure that customers still receive their order.

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However, it hasn’t been all smooth sailing; in the video below, it seems that reindeer are harder to train than one may have first thought, and can be seen abandoning their pizza and struggling it keep it balanced on their back.

Fear not, animal lovers, for Domino’s is going to all the necessary lengths to ensure that the welfare of the reindeer are maintained.  This includes factoring in the maximum weight they can bear and the distance they are able to safely travel.

And if all else fails and Domino’s are unable to unleash their fleet of pizza-delivering reindeer on 1st December, there is a contingency plan in place: pizza by snowmobile.

– @katiemallion