Posted on April 27th, 2017 in brand PR,Comedy,Consumer Electronics PR,Consumer PR,FMCG,PR Stunt,Stunt Of The Day,Technology PR.
Tech giants Samsung join the long list of companies branching out into the interactive outdoor ad to promote the new Samsung Gear 3 smartwatch.
There have been several bus stop advertising stunts done over the past few years including, ones with USB charging ports for your phone in the US, ones that dispense sunscreen, promoting cancer awareness, in Australia and now Samsung has added their name to the ranks with a rather sexy instalment in Tel Aviv.
The billboard at first glance appears to be the classic ‘hunky male model in a fancy suit’ advertising the latest luxury timepiece. That is however, until the model comes to life via livestream and interacts with the waiting passengers at the bus stop, while showing off some of the features on the new Gear 3. With a combination of reactions from shock to amusement the smouldering model certainly perked up those who discovered his secret with one man even being allowed to swap places with him in a secret hidden studio.
The interactive digital ad is a popular medium for today’s brands to deliver their message to consumers with several companies using this method to shock, inform or just make you laugh, it is certainly engaging and in Samsung’s case clever and charming.
If only all our morning commutes could be brightened up with some fun advertising.
Posted on April 21st, 2017 in brand PR,Comedy,Consumer PR,Drama PR,Leisure PR,PR Stunt,Stunt Of The Day,Television PR.
TV show Versailles has come under a lot of scrutiny from the press in the past due to the many depictions of sexual activity within each episode. From graphically passionate rendezvous to even the odd ménage à trois it is enough to get anyone hot under the collar.
The second series, premiering tonight, continues to follow the exploits of the court of King Louis XIV and promises to be its raunchiest, most debauched season yet, rivalling the likes of even Game of Thrones. However network Canal+ and advertising agency BETC have decided to deliver humour in their latest tongue-in-cheek campaign which aims to distract your kids so you can watch the show, in all of its decadent glory, without disruption.
Their latest promotional product “Versailles for Kids” includes apps and games available for Android & iOS with levels or tasks that take 52 minutes to complete, conveniently the same running time as an episode. Also up for grabs are magic boxes, gardening kits and king dress-up costumes, all with the purpose of keeping the little innocent ones busy to avoid the adults having to make those awkward excuses or diving frantically for the remote when the steamy scenes come onscreen.
As a result over 9 million people were reached with the campaign, with 6 million media impressions and 50 percent brand engagement. Moreover over 4,000 toys were won in total. That is a lot of happy kids!
Although with the show airing at 9:30pm, it’s my firm belief that the kids should be ushered off to bed by then so you’re able to open that chilled bottle of wine, unwind for a while and if the fancy takes you, enjoy the odd French sex scene in peace.
Posted on April 13th, 2017 in brand PR,Consumer PR,creative publicity,Experiential Marketing,Fitness PR,FMCG,Food and Drink PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Online PR,PR Stunt,PR Stunts,Roundup,snackfood PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.
The sun is still out, that daffodils are in bloom, the baby animals are slowly starting to emerge and we have a glorious four day weekend ahead of us. Isn’t Easter weekend wonderful. Now the only question is how to spend it? If you need any ideas of activities or gifts our handy roundup may come in handy as we have chosen our favourite quirky and fun campaigns for Easter.
Door service with a difference from David Lloyd
With it being the long awaited four day weekend, everyone has plans. Whether it is spending a traditional Easter with the family, hanging out with friends or simply enjoying some me time the one thing that most of us will have in common is that we will probably be consuming more chocolate than we should. David Lloyd have come up with a great answer to shedding those few delicious chocolate filled extra pounds in the comfort of your own home with a tailor made workout routine lead by professional trainers straight to your door.
And now time for a different kind of chocolate bunny.
There is truly something for everyone this Easter. As a sweet surprise one of the infamous Playboy bunnies was seen in London sporting an entirely edible chocolate ensemble. This one is no Bridget Jones for sure! The blonde beauty was out to promote a special Playboy Adult’s only Easter hunt which I would imagine to be the most decadent hunt out there this weekend.
The beloved British actor has had his likeness immortalised in chocolate once more. But whereas we and Chocolatier Jen Lindsey-Clark made our Chocobatch in his original likeness Jen has now gone a step further and brilliantly Frankenstein’d his head onto a rabbit’s body for Easter. Now if only someone can recreate this and put his head on a chocolate penguin my year would be complete (or should I say Penwing Benedict?).
“Gorge” on Easter eggs in this glow in the dark hunt!
Cheddar Gorge is undoubtedly a natural marvel in itself, having recently placed 5th in our Top Views of the UK national survey for the launch of the new Samsung Galaxy S8. Now its beauty is being amplified with the placement of glow in the dark eggs for an Easter egg hunt the children (and grown-ups) will never forget.
Anyone up for a cheesy Easter weekend?
If there is one thing that could possibly surpass my love of chocolate it is cheese. In perhaps one of the more novelty campaigns of this Easter the “Cheester Eggs” are pure and simple. Created by food blogger Annem Hobson they are a solid lump of cheese lovingly moulded into the iconic Easter shape. What more could you want? You can order your Cheester Eggs here.
A grown up twist on an old tradition (also known as: put Gin in everything)
It has become a growing trend as Gin sales soar to incorporate our favourite tipple into new festive incarnations. First came the Gin and Tonic Christmas baubles, letting us all have a cheeky drink under the Christmas tree last year and now we have the Gin and Tonic infused Easter egg and truffles. How have we ever lived without these!
Happy Easter everyone!