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b2b creative PR

Sat-mad Brits are on the road to ruin

Posted on May 31st, 2017 in App PR,b2b creative PR,brand PR,branded content,Car PR,Consumer Electronics PR,Consumer PR,PR Stunt,publicity stunt agency,Taylor Herring News,Taylor Herring PR,Technology PR,Uncategorized,Viral Video PR.

Brits are becoming less street-smart as new research reveals we spend over a whole day (29 hours) each year travelling either the long way or the wrong way to our destinations after relaying on electronic guides.

The study, specially commissioned by the new black cab app; mytaxi quizzed 2000 British drivers about their reliance on the gadgets which are now used by three-quarters (76%) of domestic motorists. Worryingly over half of Brits (52%) surveyed admitted they completely ‘switch off’ once the sat nav is leading the way and give little attention to road signs and landmarks.

Further findings reveal that Brits now find it almost impossible to escape the technology even when they aren’t driving – indeed, 83% of those surveyed regularly experience the use of sat navs when travelling as a passenger in a minicab.

The black cab app mytaxi have today release a hidden-camera prank video to highlight over reliance on sat nav devices.

A minicab was rigged with micro-cameras in an experiment to see how far Londoners would be prepared to travel with a sat nav obsessed driver.

In the video tempers of passengers reached boiling point as the driver stubbornly followed the satnav despite their protestations.

Since going live on mytaxi’s social media channels, the video has racked up a massive 500k views

Andy Jones, General Manager, UK, at mytaxi, said: “Sat nav technology is undoubtedly a huge help to many people but it is certainly not flawless and the results can be both frustrating and comical, as evidenced by the number of misadventures seen in the film. We are proud to say that all mytaxi drivers have spent three years studying for the Knowledge memorising over 25,000 streets and 20,000 landmarks. There really is no substitute to real local knowledge when it comes to navigating through traffic and finding the quickest routes to a destination.”

For more information please contact Taylor Herring

 

 

Viking staff build a giant cardboard office castle

Posted on January 25th, 2016 in b2b creative PR,creative publicity,PR Stunt,publicity stunt agency,Publicity Stunts,Retail PR.

To help beat the January blues in the Viking office, staff were asked to decorate their desks with fun and creative things.

One team decided to build a giant castle.

According to the Viking blog ‘In total, the castle used a staggering 500 pieces of waste cardboard, with the four members of our team staying late to covertly construct the castle throughout the night. No one in the office knew about this project until it was finished and to capitalise on this, the team set up a secret camera to film their colleagues’ reactions as they arrived at work.’

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You can read a more detailed description of their build here.

An image gallery has already attracted over 220,000 views on viral picture site Imgur.

whistl Posties On Wheels Take To The Streets

Posted on September 15th, 2014 in b2b creative PR,brand PR,Consumer PR,creative publicity,Cycling PR,Digital PR,Environmental PR,Online PR,PR Stunt,Publicity Stunts,Regional PR.

Delivery company trials futuristic AirWheel unicycle in cities across UK

London, Monday 15th September 2014: The delivery company whistl (formerly known as TNT Post) has begun trialling deliveries using the revolutionary new AirWheel in cities across Britain.

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Specially selected Posties are being trained to operate the eco-friendly AirWheel, with the aim of providing a speedier and more efficient service to customers by utilising the AirWheel’s nifty capabilities and ability to go wherever pedestrians do.

Posties from whistl took to the streets of London, Manchester, Liverpool and Birmingham today creating a stir amongst onlookers.

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whistl has released a video showing the futuristic personal transportation device in action during trials across these cities. The launch coincides with the major re-brand of the delivery firm TNT Post.

Nick Wells, CEO of whistl, said: ‘We’ve got a long track record of innovation in the UK postal sector and this radical new delivery device grabbed our attention. Our team have had fun getting to grips with the gadget and it’s gone down well with customers too. We are committed to ongoing efficiency and if the trial proves successful then the AirWheel will be adopted by whistl Posties across the UK.’

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A self-balancing rechargeable electric unicycle, the AirWheel Q3 model has a 20 mile range and a top speed of 12mph – perfect for speedy deliveries through urban areas.

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The eco device ‘self-charges’ when going downhill, and can legally go wherever pedestrians go – from parks to pavements and even across sand and dirt tracks.

The AirWheel is steered via an internal gyro-stabiliser with riders leaning forward or back to control speed.

Sam Parham, the founder of TheAirWheel.com – the exclusive UK distributors of the product, said: ‘We were delighted when whistl approached us about trialling the Q3 – the AirWheel has so much potential for use in many diverse situations and couldn’t be better suited to urban deliveries.”

Press Contact: Taylor Herring +44 208 206 5151

Full set of pictures here