Pesto Pioneers Sacla’ Hire Taylor Herring For Branded Content Brief « Taylor Herring

Pesto Pioneers Sacla’ Hire Taylor Herring For Branded Content Brief

Posted on April 4th, 2013 admin in Food and Drink PR,Viral Video PR.

Campaign Launches With Supermarket Opera

Premium Italian food producer Sacla’ have appointed Taylor Herring as Consumer PR agency and branded content producer.

Taylor Herring’s remit will be to grow the brand’s profile by amplifying exposure across social media outlets with creative content and executing news generation across mainstream consumer media.

The agency are working on a national student-focused initiative for the autumn and developing a campaign to mark the 150th anniversary of pesto this Summer.

This week Taylor Herring kicked-off activity by staging a hidden camera opera production in a busy, central London supermarket and filmed the event for release on Sacla’s own channels and YouTube.

Shoppers at the John Lewis Oxford Street Foodhall from Waitrose were surprised and delighted to find themselves emerged in the experience as five secret opera singers disguised as casual shoppers and supermarket staff broke into song.

Taylor Herring hired Us London to direct the ‘Shopera’ that was produced by Nice and Polite.

Pesto pioneers Sacla’ have in recent years diversified their products, launching a chilled range, antipasti and pasta and 2013 is set to see the variety of products increase.

Sacla’ has firmly established itself within the food press as a supplier of premium Italian products and specialist press will continue to be handled by Panache PR.

Taylor Herring produce creative content for a range of high profile clients including Paddy Power, Tesco-owned blinkbox, Red Stripe lager, UKTV, Gaucho Group and Red Bull.

Visit: http://www.sacla.co.uk/

 

 

 

 

 

 

 

 

 

 

 

Comments are closed.

Recent Posts

It’s renting but not as you know it: Sweden lists entire country on Airbnb

Posted on May 24th, 2017 in brand PR,Consumer PR,Experiential Marketing,Leisure PR,PR Stunt,Publicity Stunts,Stunt Of The Day,Tourism PR,Travel PR.

Greggs unveils couture inspired ‘Salad Dresses’

Posted on May 22nd, 2017 in Event PR,Experiential Marketing,Fashion PR,FMCG,Food and Drink PR,PR Stunt,publicity stunt agency,Publicity Stunts,Restaurant PR,Taylor Herring News,Taylor Herring PR,Uncategorized.

SPREADING THE CHOCOLATE LOVE: Nutella set to open their first café in Chicago.

Posted on May 19th, 2017 in brand PR,Consumer PR,FMCG,Food and Drink PR,Restaurant PR,Stunt Of The Day.

Thorpe Park offers discounts to encourage young people to vote

Posted on May 18th, 2017 in Taylor Herring News,Taylor Herring PR.

NIKE REALLY IS ONE STEP AHEAD: Virtual LED running track brought to life

Posted on May 16th, 2017 in brand PR,Consumer Electronics PR,Consumer PR,Health and Fitness PR,Leisure PR,Sport,Sport PR,Stunt Of The Day.