Grabbing attention has never been more of a challenge.
So how do you cut through the hubbub, stop people in their tracks and create a point of difference?
At Taylor Herring we bridge the gap between social and news media with exciting and disruptive campaigns that capture the imagination, deliver headlines and inspire people to action.
We devise ongoing fame strategies for clients, executing newsworthy campaigns supported with creative photography and video content.
Brand story-telling is always at the heart of our work. Because good stories never leaves us.
We convert customers into fans via entertaining marketing- staging shareable events and experiences that bring brands to life and build lasting bonds with a new generation of consumers.
Lots of agencies are producing branded content - but only a handful know how to make campaigns newsworthy and hit the headlines.
We are in that handful.
Founded in 2001 we made our name in media and entertainment dealing with tabloid reporters, big media corporations and showbiz stars.
Then we opened up the offering to consumer brands seeking fame beyond the product pages.
As media became social, so we adapted our tactics with a creative, content-powered approach that has delivered stand-out fame for our clients and over 40 major industry awards.
In 2015 we won Campaign Of The Year at the PR Week Awards and also a gong for Best Creative.
Awards Season - 2015
Campaign Of The Year (PR Week Awards, GOLD)
Best Use Of Creativity (PR Week Awards, Winner)
Best Use Of Content (PR Week Awards)
Best Consumer Product Media Relations (Sabre Awards Europe, Winner)
Best PR Campaign (The Guardian MAA Awards, Winner)
Best Experiential Campaign (Drum Marketing Awards, Winner)
Chairman’s Award (Drum Marketing Awards, Winner)
Best PR Event (Drum Marketing Awards, Winner)
Great campaigns take nerve, client and agency collaboration and hard graft.
All of the case studies on our site are a testament to a bold and adventurous client base that have been willing to place their trust in us, take risks and have a huge amount of fun making it all happen along the way.
Consumer brand experience includes award-winning work for bookmaker Paddy Power, ongoing product launches for electronics giant Samsung, branded content creation for Kellogg's, regional campaigns for The National Lottery and influencer and advocacy programmes for some of Diageo's top brands including Guinness, Pimms, Baileys and Johnnie Walker.
We've been at the forefront of innovative comms for the TV Industry. We've launched new products and channels for BBC Worldwide, Channel 4, Discovery and UKTV. We've also launched and promoted hit shows like Game Of Thrones, The Inbetweeners, The Apprentice and Doctor Who.
We've delivered campaigns for some of the biggest companies in digital media - from established brands (like YouTube) to dynamic start up's (like LateRooms.com). We helped cab brand Hailo smash their sign-up targets and launched Tottenham Hotspur's new digital platform Tottenham Turfies.
The agency has undertaken projects for many of the major movie studios and distributors including Film 4, Fox, Warner Bros, Universal and HBO on a wide variety of releases. We've promoted over 200 high profile titles including Sherlock Holmes, Slumdog Millionaire and Toy Story.
Taylor Herring's work in sport and events includes Red Bull Soap Box, Ultimate Fighting Championship and Kentaro football rights management.
In the motoring world we handle ongoing brand content creation for KwikFit and have launched new products for a range of car manafacturers including Fiat, Honda and Skoda.
In the Leisure and Tourism sector - we work with Merlin Entertainment Group on Thorpe Park, are creative consultants to Disney Parks and Resorts (Global) and recently worked with Visit London to promote the Tour De France coming to London.
We have experience in Restaurants and Bars having launched ping-pong restaurant Bounce and provided a full press office service for Gaucho Restaurant Group.
The company has worked with some of the biggest names in the music industry including Simon Cowell's Syco Group and also personal PR for Robbie Williams. We handle media for the prestigious Ivor Novello Awards and have worked with Mama Group promoting their Lovebox and Global Gathering festivals.
Our video games team has taken its clients to the top of the charts handling smash-hit titles including Batman, Final Fantasy and Tomb Raider.
We're proud of our involvement in many a publishing success story - including Disney, Penguin, Private Eye magazine, Guinness World Records and the Richard & Judy Book Club phenomenom.
We have a wide range of experience in all areas of specialist creative brand communications including viral video production, spectacular outdoor creations, experiential expertise, news generation, newsjacking and publicity stunts.
What The Media Said:
'Whenever I'm called upon to name examples of PR campaigns that don't suck, Taylor Herring's stuff invariably comes to mind!' - Luke Lewis, Editor, Buzzfeed UK
'Masterful' - Advertising Age
‘Clever Marketing’ - Mashable
“Make no bones about it a cool way to advertise’ - Huffington Post
‘An intoxicating mix of public art and advertising’ - USA Today
"A marketing stunt of epic proportions" - Business Insider
'Marketing GOLD’ - Adweek
'Taylor Herring have taken the art of the advertising stunt to a wonderfully bold place" - Creative Pool
Our team have won praise for their unparalleled service, creativity and dedication, gaining a reputation for unmatched ingenuity in creating high-impact launches alongside our core work - developing comprehensive long-term PR programmes for clients.
An independent panel of judges listed the agency at No.7 in the prestigious Media Guardian 100 in the marketing sector while Marketing Magazine have placed us at No.6 in their Top 10 of Marketing Services Agencies.
Bit Of History:
Cath Taylor founded Cath Taylor Associates in 1997 and joined forces with James Herring to launch Taylor Herring in 2001.
Peter Mountstevens joined the agency 8 years ago and now jointly runs the agency alongside the founders.