Creative Brand Communications

This marketing stunt by LG totally sucks.

To demonstrate the power of its new ‘Cord Zero’ vacuum cleaner, LG invited professional climber Sierra Blair-Coyle to scale the side of a 33-story skyscraper in South Korea using a pair of the ‘Cord Zero’ vacuums cleaners which had their nozzles replaced with suction cups.

A daring climb and cool feat of creativity to use adrenaline marketing as the vehicle for a mundane household cleaning product.

[by @itsjamesherring]


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