Creative Brand Communications


February 22, 2012


The Taipei-based airline EVA Air has launched three new jets this winter in celebration of the airline’s 20th anniversary, an EVA spokeswoman told The Huffington Post.

‘Along with the paint jobs, there are over 100 in-flight service items passengers get when taking a Hello Kitty jet. At check-in, passengers get Hello Kitty boarding passes and bag stickers. There are also headrest covers, utensils, snacks, hand soap and lotion and meals all in accordance with the theme.’

Flight attendants wear Hello Kitty aprons and insignia. The airline also boasts an entire Chinese-language Hello Kitty website for extreme fans.


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