February 13, 2012
Pet food company Barkers are launching a TV advert tonight for dogs only.
The pet food commercial, by DDB UK, features a high-pitched sound, similar to a dog whistle, which is inaudible to humans.
Mark Zaki, of Bakers, said: “We hope it’s an engaging experience for dogs and their owners.”
In a spoof of cult 1969 film The Italian Job, the commercial features a gang of dogs as they hijack a van full of Bakers dog food.
The ad will be shown on ITV1 at 7.15pm.
The ad was directed by Trevor Melvin at RSA Films. Art direction by Victor Monclus and the copywrititing was Will Lowe.