Creative Brand Communications

Morph, Miffy and Where’s Wally land in London for Sky Kids.

Iconic children’s TV characters Morph, Miffy and Where’s Wally have been reimagined as giant artworks as part of a new family-friendly pop-up experience in London.

A three-metre-high statue of the timeless TV character Morph appeared over night at Potters Fields, next to Tower Bridge.

An illuminated Miffy sculpture was spotted in Observation Point on Southbank, and a gigantic Where’s Wally puzzle was uncovered in Shoreditch.

The characters have been installed to celebrate the launch of a new Sky Kids TV channel which brings 24-hour ad-free programming, curated to follow the rhythm of a child’s day.

Miffy’s Adventures Big and Small, Where’s Wally and The Epic Adventures of Morph are set to air on the new channel from today, alongside a variety of brand-new Sky Original kids programmes that tackle themes such as climate change, emotional resilience, and mindfulness.

The pop-up experience follows new research by Sky Kids which reveals the nation’s favourite British TV children’s characters of all time.

The poll of 2,000 Brits revealed Sky Original character Morph claimed the bronze medal with 19% of the votes, with much-loved puppet duo, Sooty and Sweep, topping the list with 28% of the votes, and Basil Brush not far behind in second place (20%).

Speaking about the official launch of Sky Kids linear TV channel, Lucy Murphy, Director of Kids Content at Sky, said:

“The new Sky Kids TV channel is finally here with a breadth of new Sky Originals and familiar favourites set to air. Alongside premium entertainment, the new channel will have shows that span important themes including emotional resilience, positive well-being, saving the planet and so much more, providing children and families alike with content that both inspires and entertains at all times of the day. What better way to mark the occasion than by bringing some of Sky Kids’ most iconic characters to life, because we know when you fall in love with a show when you’re little, it quickly becomes part of everyday family life. The Sky Kids channel will also introduce new faces that will soon be loved just as much!”

Known originally for his short one-minute segments during Take Hart with Tony Hart in the 70s, Morph captured the love of the nation, remaining in the top three favourite characters today. Due to his ongoing popularity, new episodes and series have been created over the years, including Sky Original spinoff show, The Very Small Creatures, and Morph’s latest Sky Original escapades The Epic Adventures of Morph (13 February).

Peter Lord, co-founder of the Academy Award®-winning Aardman studios and co-creator of Morph, said: It’s put a huge smile on my face seeing Morph rank so highly on this list of the nation’s favourite TV characters – it’s fantastic that his mischievous-self is loved today just as much as when I created him. Morph was there when today’s parents were kids, and he’ll be there for future generations in the same way. I can’t wait to see him even more on Sky Kids screens for families to enjoy together!”

 The Sky Kids package is currently home to over 10,000 episodes on demand and a variety of linear partner channels such as Nick Jr., Cartoon Network and Nickelodeon. And from today, a brand new 24-hour ad free channel will launch inspiring children and families alike, available at no extra cost for existing Sky Kids customers and NOW Entertainment members.

New Sky Original shows airing on the channel are set to have narrations from a star-studded line-up including Daisy Haggard (Breeders, Back To Life) in My Friend Misty (May 203), executive-produced by Fearne Cotton, Marcus Bentley (Big Brother) in Mittens and Pants (February 2023) and Jodie Whitaker (Doctor Who) in Ready, Eddie, Go! (August 2023). The new Sky Original stories will cover topics including climate change, mindfulness and emotional resilience and will join franchise favourites such as Clifford and Trolls: TrollsTopia on the channel.

Sky customers can upgrade to the Sky Kids package for just £6 a month and members of the streaming service NOW can also access the new channel as part of its £9.99 Entertainment Membership.


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