Creative Brand Communications

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May 3, 2012

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McDonald’s is building the world’s largest McDonald’s restaurant in London’s Olympic Park for the 2012 Olympics. No other brand name food will be sold at the Olympic Park.

Olympic organisers are defending their business decisions.

“Sponsors provide a huge amount of the funding required to stage the games,” said a spokesman for the organizing committee in a statement. “Without our partners such as McDonald’s, the games simply wouldn’t happen.”

via Consumerist

 

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