February 8, 2012
McCain launch multi-sensory bus shelters across the UK.
When users press a button on a poster, a heating component warms the image of the potato while simultaneously releasing the aroma of baked potatoes throughout the space. The device also dispenses discount coupons.
Commuters waiting for buses in York, Manchester, London, Nottingham and Glasgow will be able to experience the 3D adverts for McCain Ready Baked Jackets.
McCain worked for over three months with a specialist scent lab to accurately match the smell of the product.
The campaign was developed by JCDecaux, hyperspace at posterscope, and BMB creative.