Creative Brand Communications

Jade: Tonight at 9pm on Living.

chemo-sleeping-cuWhen LIVING started filming with Jade Goody in the Summer of 2008 for the fly on the wall documentary Living With Jade Goody what started as an insight into the life of LIVING’s best loved faces quickly turned into something no one could have predicted with Jade’s shock cervical cancer diagnosis.

Viewers shared Jade’s pain as she bravely went on camera determined to give us the full devastating story of her  illness and raise awareness of the illness, its effects and treatments. Since then the channel has shown viewers how her life has changed as she came to terms with her disease, underwent a hysterectomy, embarked on cancer treatment and dealt with its traumatic consequences such as hair loss – all whilst caring for her family and continuing with her career.

Earlier this month, Jade was rushed to The Royal Marsden Hospital after collapsing at her home. Since being admitted, she has received the heartbreaking diagnosis that her cancer has spread. 

Jade says during the show: “There are a number of things in my life that have tried to pull me down and I’ve bounced back up through.  This I’ve got no control of but I will take it with both hands and take control of it and smash it down and walk all over it.  So yes, I will survive cancer.  I have to.”

Exclusive to LIVING, the next instalment of the series, Jade airs on tonight at 9pm, and charts Jade’s reaction to her devastating prognosis as well as documenting her life from where The Next Chapter left off, including having Jack back in her life after his prison release.  The cameras will follow Jade as she undergoes further distressing chemotherapy treatment whilst trying to remain strong for her two boys, Bobby and Freddie. 

Jade also features Jade’s recent holiday to Tenerife with her family, where even though she had the chance to relax in the sun, she received the devastating news that her business mentor, Robert Coleman, as featured in Just Jade series on LIVING, had died suddenly of a heart attack aged just 62. Despite hearing the shock news, Jade’s determination to remain positive has helped her cope with the loss of a good friend and father figure.

In addition, the episode will follow Jade’s preparation for her fiancé Jack’s release from prison and follows their emotional reunion after five months of separation. Despite feeling “numb” at the news of Jade’s recent setback, Jack has vowed to remain strong for his fiancée and her sons.

Jade is determined to have her story told and educate other young women in similar situations to do as much as she can to prevent others going through the trauma of what she is facing.   Jade will give viewers an insight in to Jade’s life and what it feels like to cope with cancer under the spotlight. 

Jade’s spirit refuses to be dampened by her illness and her famous sense of humour and fun shine through with some classic Jade comic moments that remind us all why she is so unique and loved.

Many viewers have expressed their support of Jade, and her story has received vast column inches from the British press, including medical experts commenting on Jade’s illness and her own way of coping. 

Emma Bower, Editor of the medical publication Healthcare Republic commented on the validity of raising awareness: “Jade is not everyone’s cup of tea and some may criticise her decision to play out her illness in the media.  But frankly I think it will do more to raise awareness about the importance of cervical screening and HPV jabs than any government ad campaign could hope to achieve.”

Click here to see preview clip

Press Contact: Taylor Herring 020 8206 5151


Latest Articles