How we paired data with creativity to create the PR industry’s first end-to-end GEO proposition.

The rise of AI search is redefining PR. As explored in The Marketing Society’s latest podcast, brands are no longer just competing for rankings, they’re competing to be recommended and cited. That’s where GEO (Generative Engine Optimisation) comes in.

At Taylor Herring, that shift is already shaping how we approach modern communications, positioning at the forefront of a new wave of PR agencies that do GEO.

From insight to impact: building an end-to-end GEO model

We’ve partnered with Performics to launch Cite:d, the PR industry’s first end-to-end GEO proposition.

The collaboration combines Performics’ tools and performance expertise with our newsroom creativity, delivering a fully integrated model that spans the entire lifecycle of a campaign, from insight to impact to measurement.

Powered by tools within Publicis Groupe, the proposition leverages large-scale audience data to identify real consumer intent. This enables campaigns to be rooted in insight from the outset, ensuring relevance in an AI-driven search landscape.

For PR, that marks a shift: success is no longer just about coverage, but about being discoverable and cited by AI.

A joined-up approach to GEO

Cite:d has been built to influence how AI platforms surface brands, bringing together multiple disciplines into a single, cohesive GEO strategy.

This includes:

• Identifying high-value AI search queries and visibility gaps
• Turning those insights into creative campaigns across earned, owned and social
• Measuring performance through AI-specific metrics such as citation, sentiment and share of voice

By unifying data, creativity and performance measurement, we’re delivering a fully joined-up GEO approach — something still rare among PR agencies.

Creativity, powered by data

As highlighted in the podcast, creativity remains the driving force behind effective PR – but it must now be informed by data to cut through in AI environments.

That philosophy sits at the core of our GEO proposition: pairing storytelling with intelligence to create work that doesn’t just generate headlines, but earns visibility within AI-generated answers.

As AI continues to redefine how audiences search and trust information, the rise of PR agencies that do GEO reflects a broader transformation. The future of PR will belong to those who can seamlessly connect data, creativity and measurable impact.

In that context, GEO isn’t a bolt-on. It’s the next evolution of PR.