Creative Brand Communications

Google launches search for Britain’s coolest and most romantic streets….


LONDON, Friday 6th May 2011: Google have announced the shortlisted nominations for the Google Street View Awards 2011, a celebration of Britain’s best-loved streets as voted for by the public in a global poll.

Three new categories have been created for the Street View Awards 2011; Britain’s Most Romantic Street, Best Shopping Street and Hippest Street, with 20 nominated towns in each category.


Shortlisted nominations for each of the award categories have been compiled by a panel of experts from the worlds of travel, lifestyle and popular culture including tourism authority VisitBritain, author David Else (Lead Author of the The Lonely Planet Guide to Great Britain), leading journalists Miranda Almond (Fashion Editor, Vogue), Bill Prince (Deputy Editor of GQ), Tim Noakes (Deputy Editor of Dazed & Confused), Kay Barron (Fashion News and Features Editor, Grazia), Jane Hamilton (Consumer Editor, The Sun), Lisa Scott (Travel Editor, Metro), Jade Beer (Editor of Brides Magazine), TV personality Sarah Beeny (Property Ladder), Chrissy Illey (renowned lifestyle journalist),TV presenter Dawn Porter, X Factor Stylist Grace Woodward, Rebecca Holman (Editor of and Juliet Kinsman (Editor in Chief of the Mr & Mrs Smith Guides).

The experts were asked to nominate streets that fulfilled a pre-set criteria for each category. Their nominated streets highlight a series of British treasures ranging from famous tourist attractions such as The Mall in London and The Royal Mile in Edinburgh, to hidden avenues and courtyards such as Ashton Lane in Glasgow and School Lane in Dedham.

Voting opens from today, and closes on Sunday 22nd May. The winning three streets will be awarded the Google Street View Award trophy when they are announced in June. To vote, go to

Britain’s Most Romantic Street

Each street nomination should offer a reason as to why this street is romantic, such as beautiful architecture, stunning views, a romantic ambiance, secluded getaways, restaurants and street lighting.

  1. Deal Castle Road, Dover
  2. The Mall, London
  3. New Road, Robin Hood’s Bay
  4. Montpellier Hill, Harrogate
  5. Marine Parade, St Mawes, Cornwall
  6. The Street, Castle Combe, Wiltshire
  7. High Street, Lavenham
  8. School Lane, Dedham
  9. Church Street, Stratford Upon Avon
  10. Copse Hill Road, Lower Slaughter, Gloucestershire
  11. A591, Grasmere, Lake District
  12. Tib Street, Manchester
  13. The Royal Mile, Edinburgh
  14. A83, Loch Fyne, Cairndow
  15. Front Street, Bamburgh
  16. Quayside, Newcastle
  17. Mwnt, Y Ferwig
  18. Bodfor Terrace, Aberdovey
  19. Whitepark Road, County Antrim
  20. Main Street, Crawfordsburn, County Down

Juliet Kinsman, Editor in Chief of the Mr & Mrs Smith Guides said: “I love our country for its rich history, multiculturalism and mishmash of classic and contemporary; Britain’s landscape flaunts the same kind of wonderful diversity with quaint cobbled coastal lanes here, grand city promenades there and all sorts in between.”

Britain’s Best Shopping Street

Each street nomination should offer a broad range of shopping options from independent boutiques to high street, clothes, food and home wares; across a diverse price range.

  1. Market Place, Kingston-Upon-Thames
  2. Gardner Street, Brighton
  3. Low/High Petergate, York
  4. Skipton High Street, Skipton
  5. Milsom Street, Bath
  6. Promenade, Cheltenham
  7. Bull Street, Holt
  8. King’s Parade, Cambridge
  9. Francis Street, Leicester
  10. Low Pavement, Nottingham
  11. Lord Street, Southport
  12. Bold Street, Liverpool
  13. Buchanan Street, Glasgow
  14. Union Street, Aberdeen
  15. Grey Street, Newcastle
  16. Bondgate Within, Alnwick
  17. Castle Street, Hay On Wye
  18. Narberth High Street, Narberth
  19. Lisburn Road, Belfast
  20. Royal Avenue, Belfast

Jane Hamilton, Consumer Editor of The Sun commented:Despite the downturn, shopping is still Brits national past time. And as the shortlist shows, tough times have made retailers even more innovative in getting consumers through the door.The sheer range and variety of shops on show on the shortlist prove we’re not just a nation of shopkeepers – but a nation of serious shoppers too.”

Britain’s Hippest Street

Each street nomination should offer a hip ambiance and vibrant atmosphere. This could incorporate a variety of clubs, art galleries, shops, cafes, bars, restaurants or street art.

  1. Redchurch Street, London
  2. Whitecross Street, London
  3. Call Lane, Leeds
  4. New Quay Road, Whitby
  5. Park Street, Bristol
  6. Fore Street, Totnes
  7. Mill Road, Cambridge
  8. St Giles Street, Norwich
  9. Spon Street, Coventry
  10. St Paul’s Square, Birmingham
  11. Thomas Street, Manchester
  12. Seel Street, Liverpool
  13. Broughton Street, Edinburgh
  14. Ashton Lane, Glasgow
  15. South Shore Road, Gateshead
  16. Lime Street, Newcastle
  17. High Street, Cowbridge
  18. Mill Lane, Cardiff
  19. Howard Street Belfast
  20. Henry Street, Belfast

Tim Noakes, Deputy Editor of Dazed & Confused commented: “The Google Street View Awards are fast becoming an essential resource for inquisitive cultural consumers everywhere. I can’t wait to see which street wins!”

The 2011 Awards follow the huge success of the inaugural Street View Awards last year, which named The Shambles in York as Britain’s Most Picturesque Street.

David Else, Lead Author of The Lonely Planet Guide to Great Britain, said: As the lead author of the Lonely Planet Guide to Great Britain, I’ve travelled the length and breadth of the country, and seen many of these streets firsthand. For the second year running, selecting the shortlisted streets has been great fun. I hope people have as much fun voting for their favourites.”

Today’s nominations announcement is supplemented with new research on Britain’s use of Street View which suggests that Google’s revolutionary tool is more popular than ever before;

The survey results reveal that Brits are using Street View an average of twice a week to discover new shops, restaurants, hotels and businesses across the UK.  More than half of Brits polled (55%) use Street View to plan a visit to a UK tourist attraction and the surrounding area, stating that the look of a street will affect whether or not they choose to visit. Street View currently allows users to view and navigate 360 degree street-level imagery in over 90% of the United Kingdom.

Competition is expected to be fierce as streets from all over Britain battle it out for the coveted awards. Will Londons’ Redchurch Street, with its cool reputation and trendsetting attitude be crowned Britain’s Hippest, or will it be beaten by Manchester’s Thomas Street, with its crowd of diverse fashionistas and bohemians? Is Belfast’s Royal Avenue the undisputed shopping champion, or will it be upstaged by Liverpool’s Bold Street – or perhaps Cambridge’s King’s Parade will take the crown? Can Aberdovey’s Bodfor Terrace bring home the Most Romantic title for Wales, or will Newcastle’s Quayside pip it to the post for the North East?

Sandie Dawe, Chief Executive at VisitBritain said: “We are really pleased to be involved in the Google Street View Awards for a second year running. VisitBritain is very active in using social media to engage with audiences across the world and inspire people to explore Britain. These awards are a great opportunity to continue that engagement and showcase the breadth of the experience that awaits our overseas visitors.”


Ed Parsons, Geospatial Technologist for Google said: “After the success of last year’s Google Street View Awards, we want to continue to celebrate the beauty and culture of Britain today. With Brits using Street View twice a week to check out various UK locations, we feel it’s more important than ever to showcase some of Britain’s Best Streets in three new categories. We hope people will once again get involved and vote online for their favourite.”


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