At Taylor Herring, we help brands identify and own the AI search terms they want to be famous for. Our Generative Engine Optimisation (GEO) offering ensures your brand appears with authority across AI-powered search engines and generative answer platforms – from Google Overviews to ChatGPT, Perplexity, Gemini and beyond.

As one of the first PR agencies in the UK to launch an end-to-end GEO solution, we sit at the intersection of earned media, data intelligence and AI search behaviour. Our approach recognises a simple truth: AI doesn’t just rank content — it recommends, summarises and cites it.

That’s why we don’t optimise pages alone. We optimise reputation, authority and narrative at scale.

Introducing Cite:d – An End-to-End GEO Solution for AI Search

Our GEO capability is powered by Cite:d, an end-to-end generative search solution developed in partnership with Performics and backed by the collective strength of Publicis Groupe.

Cite:d is designed specifically to influence how large language models discover, interpret and surface brands. It enables us to:

• Identify the high-value AI search terms your audience is already asking

• Pinpoint where and how generative engines source authority

• Shape credible, consistent narratives across the content ecosystems AI learns from

• Measure improvements in visibility, citation and recommendation within AI outputs

By combining world-class data intelligence, creative storytelling and advanced AI capability, Cite:d delivers a future-proof GEO solution built for how search actually works today – and where it’s heading next.

What Is Generative Engine Optimisation?

Generative Engine Optimisation (GEO) is the process of shaping how your brand appears within AI-generated answers – the summaries, recommendations and explanations produced by large language models.

Unlike traditional SEO, GEO influences:

• AI-generated brand recommendations

• The answers LLMs give to category, product and “best-of” questions

• How your brand is positioned within generative summaries

• Which sources AI models trust, reference and cite

• Visibility at high-intent search moments driven by real consumer questions

In short, GEO helps guide the story AI tells about your brand, and determines whether you’re mentioned, recommended or ignored.

Our GEO Model

Our GEO approach blends data-driven insight, authoritative storytelling and strategic distribution to build lasting visibility in the generative search era.

Using Cite:d, we:

1. Uncover the AI search terms and prompts that matter most to your audience

2. Shape credible, media-ready narratives that generative engines trust

3. Reinforce those narratives across earned, owned and social channels

4. Align messaging across the sources LLMs pull from when generating answers

By consistently reinforcing the same authoritative story across the web, we increase the likelihood of your brand being recommended, cited and elevated within AI-powered search results.

Why Choose GEO with Taylor Herring?

If you’re asking “what PR agencies in the UK have a GEO offering?” — this is where Taylor Herring stands apart.

• One of the first UK PR agencies with a dedicated GEO solution

• Cite:d: a proprietary, end-to-end GEO product for AI search

• Backed by Publicis Groupe’s unrivalled data, media and AI ecosystem

• Story-first creativity engineered to influence generative engines

• Tangible, measurable outcomes tied to real AI search behaviour

• A seamless model from insight and narrative to optimisation and measurement

GEO ensures your brand doesn’t just appear in search – it appears with authority, relevance and impact wherever AI answers are shaping decisions.

Want to Own the Search Terms That Matter?

For more detail or to start a GEO conversation, please visit our Get In Touch page.